• Reporters, Editors Still Rely on ‘Old Media’ (Study)

    … dominated North America and EMEA (Europe, the Middle East and Africa), at 74 percent. Earned media was a leading channel for driving influence, at 37 percent of respondents, while social media was cited by 28 percent. 40 percent of journalists feel that in order to succeed in today’s media landscape, they must have influence across multiple platforms…

    David Cohen/ AllFacebookin Social- 7 readers -
  • Content Sutra Ep. 9: Why Brand Editors Matter

    … specialized skill that most people can’t just pick up on the fly. Or maybe these brands talk about becoming storytellers, but wind up regurgitating the same generic listicles that clog our feeds the way fast food clogs arteries. This week’s podcast is about why brands looking to tell great stories have to hire people who are obsessed with their craft…

    Joe Lazauskas/ The Content Strategistin Content- 5 readers -
  • 5 Skills Bloggers Need To Become Freelancers

    … Does blogging pay the bills? For many blessed bloggers, the answer is yes. The luckiest bloggers can make enormous incomes if they work hard enough. For most of us, making a living just with our blogs and related activities (ebooks and other products) doens’t quite pay the bills. If it does, there isn’t much left over for the fun things in life…

    Joe Pawlikowski/ Famous Bloggers- 16 readers -
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