Editors

  • Why It’s Time to Rebuild Traditional Marketing Teams

    …, brands could look for junior hires who have sound technical skills, and help them develop better marketing fluency as they grow in the role. That may sound a little unconventional for now, but it could be where companies are headed. In the Salesforce report, 59 percent of respondents claimed that traditional marketing roles limited…

    Jordan Teicher/ The Content Strategistin EMail- 31 readers -
  • Reporters, Editors Still Rely on ‘Old Media’ (Study)

    … dominated North America and EMEA (Europe, the Middle East and Africa), at 74 percent. Earned media was a leading channel for driving influence, at 37 percent of respondents, while social media was cited by 28 percent. 40 percent of journalists feel that in order to succeed in today’s media landscape, they must have influence across multiple platforms…

    David Cohen/ AllFacebookin Social- 20 readers -
  • Content Sutra Ep. 9: Why Brand Editors Matter

    … about the biggest storytelling mistakes brands make. 22:32: A recap of Contently’s biggest April Fools’ jokes, featuring doctored bank statements and ads for goats. 29:38: Jay Acunzo joins us to talk about why craft matters in content marketing and why many brands sabotage their chance at success. The post Content Sutra Ep. 9: Why Brand Editors Matter appeared first on The Content Strategist. …

    Joe Lazauskas/ The Content Strategistin Content- 7 readers -
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