Editors

  • Why It’s Time to Rebuild Traditional Marketing Teams

    … of paid distribution, Contently editor-in-chief Joe Lazauskas brought up a crucial point about why certain brands struggle with content marketing: Content marketing programs are often silo’d within an organization, cut off from paid marketing programs and advertising budgets. In many instances, these programs are even disconnected from organic social…

    Jordan Teicher/ The Content Strategistin EMail- 31 readers -
  • Reporters, Editors Still Rely on ‘Old Media’ (Study)

    … dominated North America and EMEA (Europe, the Middle East and Africa), at 74 percent. Earned media was a leading channel for driving influence, at 37 percent of respondents, while social media was cited by 28 percent. 40 percent of journalists feel that in order to succeed in today’s media landscape, they must have influence across multiple platforms…

    David Cohen/ AllFacebookin Social- 20 readers -
  • Content Sutra Ep. 9: Why Brand Editors Matter

    … about the biggest storytelling mistakes brands make. 22:32: A recap of Contently’s biggest April Fools’ jokes, featuring doctored bank statements and ads for goats. 29:38: Jay Acunzo joins us to talk about why craft matters in content marketing and why many brands sabotage their chance at success. The post Content Sutra Ep. 9: Why Brand Editors Matter appeared first on The Content Strategist. …

    Joe Lazauskas/ The Content Strategistin Content- 7 readers -
  • 5 Skills Bloggers Need To Become Freelancers

    … Does blogging pay the bills? For many blessed bloggers, the answer is yes. The luckiest bloggers can make enormous incomes if they work hard enough. For most of us, making a living just with our blogs and related activities (ebooks and other products) doens’t quite pay the bills. If it does, there isn’t much left over for the fun things in life…

    Joe Pawlikowski/ Famous Bloggers- 25 readers -
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