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I’m not usually one for quotations, but there’s a saying attributed to Albert Einstein that I’ve always appreciated: The definition of insanity is doing the same thing over and over again, and expecting different results. Since marketers always care about getting better results, it’s about time they listened to Einstein’s advice.
… work as journalists and also work for brands … don’t necessarily want to use their names,” said Danielle Shapiro, a freelance journalist who also works as an editor on the brand side, “especially when they write about the same area they cover as a journalist, so as not to compromise their journalistic opportunities.” For example, if you’re a health…
… Is “old media” dead? Call off the funeral arrangements, according to a survey of more than 200 reporters and editors by Oglivy Public Relations. Oglivy PR found that while 54 percent of respondents agreed that new platforms such as social media were growing in importance for managing newsrooms, 72 percent still believe that traditional media…
… In the mad scramble to create a content strategy and prove ROI, marketers can forget something very important: Craft matters. A lot. All too often, brands come up with a solid content plan and then point to a career marketer in the corner of the room and say, “You’re the content guy now”—with no regard for the fact that editing is a highly…