• Reporters, Editors Still Rely on ‘Old Media’ (Study)

    … dominated North America and EMEA (Europe, the Middle East and Africa), at 74 percent. Earned media was a leading channel for driving influence, at 37 percent of respondents, while social media was cited by 28 percent. 40 percent of journalists feel that in order to succeed in today’s media landscape, they must have influence across multiple platforms…

    David Cohen/ AllFacebookin Social- 18 readers -
  • Content Sutra Ep. 9: Why Brand Editors Matter

    … specialized skill that most people can’t just pick up on the fly. Or maybe these brands talk about becoming storytellers, but wind up regurgitating the same generic listicles that clog our feeds the way fast food clogs arteries. This week’s podcast is about why brands looking to tell great stories have to hire people who are obsessed with their craft…

    Joe Lazauskas/ The Content Strategistin Content- 7 readers -
  • 5 Skills Bloggers Need To Become Freelancers

    …. You’re not thinking about shutting down your blog, are you? That’s not such a smart move. Even if a blog itself doesn’t pay your bills, the skills you learn from blogging can help you move towards a lucrative career. As Robert Greene says in his bestseller Mastery, you should always look to the skills you have already built when seeking change…

    Joe Pawlikowski/ Famous Bloggers- 24 readers -
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