Editor'S Pick

  • 5 Foolproof Ways to Increase Your Conversions from Gated Content

    … Have you been tasked with increasing conversions from your content? My guess is yes–probably from your demand generation team (people like me). Increasing conversions from content can greatly impact your sales funnel. A content conversion is when someone gives you their information in exchange for free content which they find valuable…

    Simply Measuredin Social Content- 24 readers -
  • Extend the Invitation: What Kids Eating Kale Teaches Us About Content Marketing

    … Kale on its own tastes bad. In fact, kale not on its own usually tastes bad. Nobody has ever eaten anything, then when asked, “Do you like it?”, responded with, “It’s good, but I wish it was a little more kale-y.” We choke it down because it’s healthy. We tolerate kale. 2017 Digital Marketing Predictions From the Experts Download Coffee shops…

    Simply Measuredin Content- 29 readers -
  • 4 Questions You Haven’t Asked About Your Marketing Program

    … I am a firm believer that we make our worst decisions when we make them out of fear and lack of transparency–personally, professionally, and organizationally. As marketers, we often don’t ask uncomfortable questions of ourselves because we don’t want uncomfortable answers that will force uncomfortable actions, moving us away from what we’re used…

    Lucy Hitz/ Simply Measured- 27 readers -
  • Lessons From Testing Facebook Live, 360 Video and Images, and Snapchat Geofilters

    … There are seemingly endless updates, features, and new social channels popping up. It’s hard to figure out what works best for your brand. Future of Social Download Oftentimes, innovation can serve as differentiation within your market regardless of your brand placement, and experimentation is key to staying competitive in social media…

    Simply Measured- 34 readers -
  • Take Our 2016 State of Social Marketing Survey

    … Simply Measured’s second annual State of Social Marketing survey is here, and we’d love for you to participate! The State of Social Marketing Report is a comprehensive look at the social media space, focusing on trends, tactics, and the data behind marketing across each social media network. This survey is an important part of that report…

    Kevin Shively/ Simply Measuredin Social- 21 readers -
  • Dangerous Social Marketing Habits and How to Break Them

    As social marketers, we’re developing some bad habits — habits that are preventing us from doing our best work, growing in our careers, and making a bigger impact on our brands. The Social Media Metrics Map Download In order to fix these habits, we need to ask some tough questions, but that’s where the biggest bad habit kicks in: in many cases, we don’t even know what we’re ...

    Kevin Shively/ Simply Measured- 18 readers -
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