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As part of our digital strategy process, we always spend time developing user personas. User personas -- essentially profiles of the different types of users who will engage with a website -- help us determine how to organize content and how to speak to key benefits and differentiating factors of services or products.
… RGR Marketing HIgh Quality B2B Leads Online Marketing Is Dead. Long Live Marketing! Did you know that 91% of Americans support solar energy? According to a recent poll, 79% percent of those surveyed said the U.S. should put more emphasis on producing energy from the sun, and an additional 12% said the nation should continue to focus on solar…