Education & Analysis

    • 7 Ways to Find Your Target Audience on Twitter

      Are you struggling to identify your target audience on Twitter? Do you have a vague, mostly qualitative idea, but fall short when it comes to reaching your engagement drivers, future customers, and lifelong brand advocates? How to Build a Social Media Calendar Download So do most brands. Most of us aren’t reaching all the people who would be interested in our content and/or product.

      Lucy Hitz/ Simply Measuredin Social- 15 readers -
    • Instagram Lessons from the Forbes Top 10 Most Valuable Brands

      With a community of 600 million users,100 million of whom were added in the last half of 2016, Instagram has become indispensable tool for social marketers looking to drive engagement and keep their brands top-of-mind. 2017 Digital Marketing Predictions From the Experts Download Instagram is no longer just a photo-sharing network. It has evolved into a photo, video, and GIF-sharing network.

      Simply Measuredin Social- 18 readers -
    • The 4 Elements of Successful B2B and B2C Digital Marketing Programs

      Approach greatly varies between the worlds of B2B (business-to-business) and B2C (business-to-consumer) marketing. While we both care about generating revenue, new customers, and brand awareness, we prioritize these goals differently. How to Drive More Web Traffic From Social Media Download In B2B, I’m mainly focused on generating leads. In B2C, you’re focusing on driving revenue.

      Simply Measuredin Social- 20 readers -
  • How to Transform Your Brand in 30 Days on Social

    …. Run analysis on where your brand stands this year vs. last year on social: By engagement level, sentiment level, and business value contribution Broken down by active social channel Conducting this audit will give you a clear overhead picture of where you are today–what your trajectory looks like. Day 2 Use the analysis from Day 1…

    Lucy Hitz/ Simply Measuredin Social How To's- 19 readers -
  • How to Present Your B2B Social Media Planning Deck

    … Are you struggling to organize your big, juicy, strategic plans into one presentation deck? We’ve been there. Let’s break it down to the essentials: the key components of an effective deck which positions you and your department best, and makes your requests clear. 1. Give Some Background As always, start with the data. This portion of the deck…

    Lucy Hitz/ Simply Measuredin Social How To's- 16 readers -
  • [Free eCourse] It’s Time for #GutCheckPlus

    … and how your target audience is interacting with your competitors. You NEED to use this to your advantage. I would never be able to get my hands on my competitors’ email click-through rates, landing page conversions, or see how my audience is engaging with their nurture programs and special offers– I wish! Completing an in depth competitive analysis can…

    Lucy Hitz/ Simply Measuredin Social- 16 readers -
  • The 6 A/B Testing Mistakes That Stifle Conversions

    … Everyone wants to talk about A/B testing. It’s been around for years, but the average business is just now stumbling on tools and technologies that make it easy to execute. That being said, there’s a fair amount of misinformation circulating, and it’s leading to poor results. Avoid these six mistakes when you are A/B testing across your digital…

    Larry Alton/ Simply Measured- 16 readers -
  • How to Build Enduring Influence for Your Brand

    … As I was doing research for this blog post, two major themes kept repeating themselves: connection and consistency. The connection theme applies to communication both between different parts of marketing departments and between brands and their audiences. The consistency theme is, well, consistent across most of my findings and suggestions here…

    Lucy Hitz/ Simply Measuredin Social How To's- 17 readers -
  • 6 Ways to Bring Social and Content Together in Your Plan

    … Do your social and content teams work closely enough together, or do you run on parallel tracks that rarely intersect? If the latter is true, you’re missing out. Content Benchmarks: Using Social and Web Data to Set Performance Goals Download When your content team is regularly informed about what’s performing well (or not) on social, they can…

    Lucy Hitz/ Simply Measuredin Social Content- 19 readers -
  • 4 eCommerce Lessons From the Top Digitally Native Brands of 2017

    … The retail landscape is changing. With these shifts comes a new generation of brands profiting from innovation and authenticity. These so-called digitally native brands have seen explosive growth by capitalizing on the direct sourcing of materials, an enhanced brand experience, new distribution methods, and increased social media engagement…

    Lucy Hitz/ Simply Measuredin Social- 20 readers -
  • What True Collaboration in Digital Marketing Looks Like (And How I Learned It)

    Last year we talked a lot about the “de-siloization” of social. Stop doing social in a silo. Go make a friend on the email/display/search/SEO/web/personalization/video/some other team. I’ve been amazed and impressed at how any social marketers have begun the effort to start working collaboratively with other functions in their organization’s marketing department. Many of them have succeeded.

    Simply Measured- 20 readers -
  • The Difference Between Content Marketing and Social Marketing

    … What’s the difference between content marketing and social marketing? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? I don’t think it’s that simple. Maybe in theory, but not in practice. Content marketers…

    Lucy Hitz/ Simply Measuredin Social Content- 18 readers -
  • How Email and Social Can Win by Working Together

    … Email marketing is the most commonly used channel to acquire customers. Marketers are investing most in website and email. You get it–email is big, and not going anywhere. So how can social and email work together to drive even bigger business wins? Below are some examples of how we do this here at Simply Measured, along with some other…

    Simply Measuredin Social EMail How To's- 20 readers -
  • How to Fill the Gaps in Your 2017 Social Marketing Plan

    … At the end of 2016, you spent time summarizing your 2016 performance. Hours were spent identifying what went well and what missed the mark. You did this so that your social marketing plan for 2017 would be more effective, push the envelope, be easier to execute. How to Create a Monthly Social Media Report Download Now you’re executing…

    Lucy Hitz/ Simply Measuredin Social How To's- 20 readers -
  • How to Get to Know Your Digital Neighborhood on Social

    … As I’ve shared before, I’ve come to enjoy working from a coffee shop near my house. As a remote employee, I require some daily human interaction to remain sanity. My goal is to become the Norm of this coffee shop. Aim high, kids. One of the best parts about this spot is its location. It’s on the corner of the busiest intersection…

    Simply Measuredin Social How To's- 17 readers -
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