Education & Analysis

  • #SimplySocialAwards: Best Overall Social Content Strategy

    … and giving customers short glimpses of real experiences with Maybelline products. And, more recently, Maybelline launched a video campaign for its new Volum’ Express the Colossal Big Shot mascara, featuring two makeup artist vloggers known for their massive social media followings, Manny Gutierrez and Shayla Mitchell. The videos began airing…

    Lucy Hitz/ Simply Measuredin Social Content- 25 readers -
  • What Your Brand Can Learn from Casper’s Instagram Account

    …. As a start-up in the long-sales-cycle mattress industry, Casper put social at the heart of their marketing activities right from the jump, foster awareness and drive referrals. This strategy has paid off well. Getting customers engaged with the brand drove Casper’s initial success. Casper has nailed it with their fun and creative content…

    Simply Measuredin Social- 44 readers -
  • How to Present Your B2B Social Media Planning Deck

    … should include: External research and trends Your brand’s social performance data Your competitors’ data Starting your presentation with the data gives you a sense of authority, and a place to suggest improvement from. It also enlightens and educates your organization on the greater landscape: big-picture trends and specific competitor…

    Lucy Hitz/ Simply Measuredin Social How To's- 29 readers -
  • Instagram Lessons from the Forbes Top 10 Most Valuable Brands

    … With a community of 600 million users,100 million of whom were added in the last half of 2016, Instagram has become indispensable tool for social marketers looking to drive engagement and keep their brands top-of-mind. 2017 Digital Marketing Predictions From the Experts Download Instagram is no longer just a photo-sharing network. It has…

    Simply Measuredin Social- 29 readers -
  • [Free eCourse] It’s Time for #GutCheckPlus

    … The most successful people I have encountered in business are those who know the pulse of their function and are in tune with what is happening in their company, among their competitors, and within their industry. The Social Marketer’s Gut Check Guide Download You know the people I am talking about. They are very easy to identify in meetings…

    Lucy Hitz/ Simply Measuredin Social- 32 readers -
  • 7 Ways to Find Your Target Audience on Twitter

    … Are you struggling to identify your target audience on Twitter? Do you have a vague, mostly qualitative idea, but fall short when it comes to reaching your engagement drivers, future customers, and lifelong brand advocates? How to Build a Social Media Calendar Download So do most brands. Most of us aren’t reaching all the people who would…

    Lucy Hitz/ Simply Measuredin Social- 30 readers -
  • The 4 Elements of Successful B2B and B2C Digital Marketing Programs

    … Approach greatly varies between the worlds of B2B (business-to-business) and B2C (business-to-consumer) marketing. While we both care about generating revenue, new customers, and brand awareness, we prioritize these goals differently. How to Drive More Web Traffic From Social Media Download In B2B, I’m mainly focused on generating leads…

    Simply Measuredin Social- 40 readers -
  • The 6 A/B Testing Mistakes That Stifle Conversions

    … Everyone wants to talk about A/B testing. It’s been around for years, but the average business is just now stumbling on tools and technologies that make it easy to execute. That being said, there’s a fair amount of misinformation circulating, and it’s leading to poor results. Avoid these six mistakes when you are A/B testing across your digital…

    Larry Alton/ Simply Measured- 33 readers -
  • How to Build Enduring Influence for Your Brand

    … As I was doing research for this blog post, two major themes kept repeating themselves: connection and consistency. The connection theme applies to communication both between different parts of marketing departments and between brands and their audiences. The consistency theme is, well, consistent across most of my findings and suggestions here…

    Lucy Hitz/ Simply Measuredin Social How To's- 36 readers -
  • 6 Ways to Bring Social and Content Together in Your Plan

    … Do your social and content teams work closely enough together, or do you run on parallel tracks that rarely intersect? If the latter is true, you’re missing out. Content Benchmarks: Using Social and Web Data to Set Performance Goals Download When your content team is regularly informed about what’s performing well (or not) on social, they can…

    Lucy Hitz/ Simply Measuredin Social Content- 26 readers -
  • 4 eCommerce Lessons From the Top Digitally Native Brands of 2017

    … The retail landscape is changing. With these shifts comes a new generation of brands profiting from innovation and authenticity. These so-called digitally native brands have seen explosive growth by capitalizing on the direct sourcing of materials, an enhanced brand experience, new distribution methods, and increased social media engagement…

    Lucy Hitz/ Simply Measuredin Social- 28 readers -
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