Education & Analysis

    • The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC]

      Looking for ways to increase profits without blowing your budget? Give micro-influencers a try. Micro-influencers are individuals who have between 1,000–100,000 followers. They have significant influence on the purchase decisions of their audiences, and actively engage their fans. Micro-influencers could be the answer you’re looking for, driving more conversions at a fraction ...

      Simply Measuredin Social- 22 readers -
    • What Content Marketing Is Missing Without Social Data

      Does your content marketing team use social data in its strategy, planning, and optimization efforts? Probably not, and, I don’t want to be rude here, but even if your content marketing team does use social data, it’s probably not using it effectively. Budget Planning 2017 for Digital Marketers Download It’s probably not getting the most out of that data–owned, earned, and dark.

      Lucy Hitz/ Simply Measuredin Social Content- 30 readers -
  • How Jordan’s Followers on Twitter Skyrocketed in Just 3 Weeks

    When Twitter went public in November of 2013, the network boasted 230 million monthly active users. Today, that number has grown to 313 million. More than 500 million Tweets are sent each day. The social network has become a hub for news, entertainment, and conversations. Even with the entrance of a slew of new social media platforms in the last few years, Twitter’s potential ...

    Simply Measured- 14 readers -
  • Extend the Invitation: What Kids Eating Kale Teaches Us About Content Marketing

    Kale on its own tastes bad. In fact, kale not on its own usually tastes bad. Nobody has ever eaten anything, then when asked, “Do you like it?”, responded with, “It’s good, but I wish it was a little more kale-y.” We choke it down because it’s healthy. We tolerate kale. 2017 Digital Marketing Predictions From the Experts Download Coffee shops have become one of my favorite places to work.

    Simply Measured- 17 readers -
  • 5 Ways to Create an Authentic Social Presence

    … Today’s consumer is immune to traditional marketing techniques. Gone are the days when advertisements were photo shopped beyond recognition. Instead, authentic photos and videos of happy customers are driving conversion. How to Create a Conversion-Based Social Campaign Download Whereas TV commercials and print ads used to reign, social media…

    Simply Measuredin Social- 18 readers -
  • What Is Influencer Marketing?

    … Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. The partnership between the brand and the influencer may include monetary compensation. Alternatively, compensation may take the form of free product…

    Lucy Hitz/ Simply Measuredin Social- 20 readers -
  • The Weekly Digital Marketing Round-Up

    … The digital marketing world is changing rapidly, even as I write this. Marketers in 2017 must understand the entire ecosystem, not just topics specific to current jobs and responsibilities. But even if you check Twitter every five minutes, live by BuzzSumo, subscribe to The Skimm, and have sophisticated alerts set up, you’re bound to miss…

    Lucy Hitz/ Simply Measuredin Social- 31 readers -
  • 4 Questions You Haven’t Asked About Your Marketing Program

    … I am a firm believer that we make our worst decisions when we make them out of fear and lack of transparency–personally, professionally, and organizationally. As marketers, we often don’t ask uncomfortable questions of ourselves because we don’t want uncomfortable answers that will force uncomfortable actions, moving us away from what we’re used…

    Lucy Hitz/ Simply Measured- 18 readers -
  • How Brands Can Overcome the Biggest Influencer Marketing Challenges

    … You’re familiar with influencer marketing. You already know the benefits it can offer your business. Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right. Measuring Your Digital Brand Impact Download As Denis Waitley said, “Expect the best, plan for the worst, and prepare…

    Simply Measuredin Social How To's- 31 readers -
  • 6 Creative Ways to Engage Your Audience on Snapchat

    … Snapchat has become one of the most used social media channels, with more than 100 million daily users and 10 billion videos shared per day. One of the key statistics that separates Snapchat from other apps, though, is the number of Millennials and Gen Z users: Approximately 60 percent of Snapchat users are under age 25, and about 26 percent…

    Simply Measuredin Social- 15 readers -
  • Where it Goes: The Story of Your Content

    … The Northern California coast is a beautiful place. Setting course from our home in Sacramento, my wife and I made the two hour drive to the Highway 1 junction just north of San Francisco. We wound along the the scenic two lane road, one hairpin turn after another, her eyes staring straight ahead to avoid car sickness. I once told her my dream…

    Simply Measuredin Social Content- 19 readers -
  • The Most Surprising Things About Marriott on Twitter

    … Marriott Hotels is one of the best-known brands in the hospitality industry. Founded over a half century ago, the brand now has a presence in 5,700 locations in 110+ countries. It is the largest hotel chain in the world. We have been tracking Marriott’s main social profile on Twitter over the last quarter of 2016 to understand how this iconic…

    Simply Measuredin Social- 17 readers -
  • [INFOGRAPHIC] Social Media’s New Year Resolutions for 2017

    … findings from our analysis of New Year’s resolutions on social media. Over a quarter (27%) of New Year Resolutions were made a day before the new year. Twitter was the most popular platform to discuss New Year’s resolutions Check out the rest of our findings in the infographic below. Would you like to learn more about the social media metrics which can help you improve marketing strategy in 2017? Then download the guide below. …

    Simply Measuredin Social- 15 readers -
  • What Your 2017 Marketing Budget Needs to Include

    … If you’re like most marketing teams, your budget request for 2017 either hasn’t been formally submitted yet, or hasn’t been formally approved yet. Between the holidays, wrapping up end-of-year analysis (no pun intended), and conducting the necessary research and meetings to make sure your budget plan/request is rock solid and actually effective…

    Lucy Hitz/ Simply Measuredin Social- 20 readers -
Get the top posts daily into your mailbox!
More from around the web