Edwin Locke

  • Why Realistic Goals May Be the Biggest Thing Holding You Back

    … from the University of Maryland and the University of Toronto (Edwin Locke and Gary Latham, respectively) undertook a meta-analysis of decades of scientific research about the effectiveness of goals, and the difficulty thereof. They studied the performance outcomes of more than 40,000 goal-setters (and non-goal-setters) in 100 different industries…

    Shane Snow/ The Content Strategist- 3 readers -
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