Edwin Locke

  • Why Realistic Goals May Be the Biggest Thing Holding You Back

    …-for-the-stars goal-setting, workers need two key things: feedback—so we know where we are regarding the goal, and self-efficacy—belief in our own competence. Without those two things, any goal is worthless from a statistical perspective. In Smartcuts, I write about how, paradoxically, innovation history shows that it’s easier to build a big business than…

    Shane Snow/ The Content Strategist- 3 readers -
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