Effective Listening

  • Listening Is The Key to Social Marketing

    … In many ways, the key to social marketing is listening. In a social marketing world, the way we listen to our market is far more important than how we speak to it. We need to listen to customers to understand their needs, identify how to promote products and services and stay current on trends influencing the market. Today’s organizations cannot…

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  • Listening to Customers Yields SuccessListening to Customers Yields Success
    In my 40+ years as an entrepreneur, and heavily involved in the entrepreneurial community, I have observed the wild success of many businesses, and the fast failure of others. All had a superior pr...