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Headlines are often the last thing a content producer writes, and they sometimes don’t get the creative treatment they deserve. However, mistakes made when crafting headlines are often fatal. Even the best-executed marketing campaign will be wasted by a bad headline. The best social media strategies, SEO tactics, content marketing platforms, and pay-per-click advertising can p ...
…. Now, I’m not saying that I always write effective titles for my blog posts – I still have so much to learn and there are countless websites that do them a whole lot better than me. But, I’ve been asked about my methodology a few times now and thought it might be something a few of you might like to read. So here we go! A question about titles…