Effective Writing

  • Good Marketing Content Uses Simple Writing

    … and phrases. An effective – It’s a white paper about writing effective CTAs. I already know you’re not telling me to write bad ones, so I’ll assume you only mean effective/good CTAs. Within seconds – Reading and comprehension are immediate. I don’t expect this to take seconds, minutes, or days. If you write a good CTA, your readers will know immediately what…

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