• EGC is the Key Content Marketing Trend

    … Them the American Idol The best way to rollout EGC is to make somebody in your organization the star, instead of trying to work with everybody in the department, all of whom have varying degrees of enthusiasm for the concept. Find ONE person who has an aptitude and interest in content creation and work with them extensively to showcase how EGC…

    Jay Baer/ Convince and Convertin Content- 18 readers -