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… Each season, we choose our most innovative client emails and showcase them in the Inkredible 5. The summer edition of Inkredible 5 features five standout brands: Steve Madden, eHarmony, The Madison Square Garden Company, Hotel Tonight and Express Scripts. Download the Inkredible 5, and you’ll see how they used device targeting, live polling, geo…
… people. Turnover, as they say in the HR world, is a bitch. Job seekers can use the site for free and it has an expected personality type questionnaire for the on boarding process. From there, the site recommends employers that would be a good fit for your personality, culture needs, experience and such. If you’ve ever taken a job only to quickly…
Valentine’s Day is fast approaching. In case you need to mark your calendar, it’s Sunday, February 14 (yeah, that’s right around the corner!) V-Day is big business. Very big. This year, Americans are expected to spend a record $19.7 billion on candy, flowers, jewelry and other signifiers of affection.
… niche so far. Are there any companies whose content strategies you particularly admire? I love Red Bull. Their marketing is brilliant. Their drinks aren’t bad either! What can the delegates expect from your presentation at the Content Strategy Innovation Summit? I had an interesting challenge when eHarmony executives decided to stop running…