Elaine Ball

  • How to be a marketing maverick in an old-fashioned industry

    …, with an energetic attitude to trying out new ideas, and I worked in the family business in Marketing and Sales, dealing with my father’s latest invention for the traditional surveyor. It’s geeky, it’s techy, it’s old fashioned. And we decided it was time to shake things up. We wanted to jump right in and try something a little bit different. We wanted to strip…

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