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This is what you missed while watching The New York Review of Books make fun of us in spectacular fashion… Is Neuroscience the Future of Content Marketing Measurement? Countless articles have been written this year about how different emotions make content go viral, but now researchers are starting to take this “marketing science” to the next level, writes Alyssa Hertig: “Bleeding edge,” a popu.
… to create emotionally stimulating content. Brands can now turn to a suite of cool “non-conscious” metrics like eye movement, skin conductance, and heart rate—which helps measure how consumers really feel. Electroencephalography (EEG) can also paint a fuller picture by measuring attention levels and neural activity. But since each metric has strengths…