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This is what you missed while watching The New York Review of Books make fun of us in spectacular fashion… Is Neuroscience the Future of Content Marketing Measurement? Countless articles have been written this year about how different emotions make content go viral, but now researchers are starting to take this “marketing science” to the next level, writes Alyssa Hertig: “Bleeding edge,” a popu.
… modern media landscape, you are dead wrong in terms of your ability to capture everything,” Dr. Carl Marci, founder and chief science officer at Innerscope Research, told the crowd at Advertising Week‘s “Creating Great Content with Neuro: Now That’s What I Call Brain Science” panel. “We now know definitively after decades of neuroscience that there’s…