Elevator Pitch

An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.The name "elevator pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes. The term itself comes from a scenario of an accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will continue after the elevator ride or end in exchange of business card or a scheduled meeting.
Posts about Elevator Pitch
  • 7 Steps to Ace Your Elevator Pitch in 2017

    … A new year has begun. With it comes excitement, new ideas, and lots of networking opportunities. One of the scariest and most annoying necessities of networking can be figuring out how to describe what you do in a way that other people connect with and value. I’ve done a lot of networking, and I’ve seen a wide range of impact with the often…

    Lawrence Tam- 21 readers -
  • Why You Should Ditch Your Elevator Pitch

    … In preparation for events that we’ll be doing this year, our VP of Business Development – a master networker – Harrison Painter, and I were discussing everything that we hated about networking events. Top on the list was hard selling and elevator pitches. At times, I attend these events, and it feels as though someone rang a buzzer and everyone…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Why having an elevator pitch trumps winging it

    … The moderator in the third US presidential debate between Hillary Clinton and Donald Trump had a surprise for the candidates. While both had declined to prepare a closing statement ahead of the debate, he asked them to deliver one anyway. What followed was a lesson in the importance of having an ‘elevator pitch’. Each candidate had one minute…

    Lush Digital- 20 readers -
  • Writing An Elevator Pitch For Your Blog Copy

    … an elevator pitch is one of the old tried-and-true business tactics that quite frankly I had given little thought to applying to my internet marketing! However, a while back, when I wrote a post about target market perspectives in niche development, two of my good friends, Jose and Jacqui were kind enough to share their insights to this “forgotten” trick…

    Kim Castleberry/ Just Ask Kimin Social Blogging- 23 readers -
  • Dazzle & Connect With Your Audience with these 7 Storytelling Strategies

    … of your elevator pitch. 2. Evoking VAK Psychologists and therapists use VAK—visual, audio, and kinesthetic modalities to immerse a person into a desired experience or state. When the mind begins to imagine and think through emotional and sensory experiences, parts of the brain light up as if they’re actually happening. Using these cues…

    Stacey Roberts/ @ProBlogger- 18 readers -
  • Why You Need a Landing Page and How To Get One

    Landing Pages are a great marketing tool to deliver your sales message in a concise and to-the-point manner. When you want to convert your visitor to a paying customer (or newsletter subscriber, etc.), a landing page is the way to do it. After all, you don’t want them to get lost clicking on different places on your site and miss your opportunity. You really want those conversions.

    Deborah Anderson/ Internet Marketing Ninjas Blog- 4 readers -
  • Pitch Ideas: A Time-Saving Template

    … Need to pitch ideas? Pitcherific is very clever. It offers a simple, free pitch template you can use, right in your Web browser. And, to ensure that you’re not taking too much time on it, there’s a timer too. What’s a pitch? A pitch is a sales tool. It’s a presentation. It can be as short as an elevator pitch, which takes a minute or two…

    Angela Booth/ Angela Booth's Creativity Factoryin Google Twitter YouTube- 12 readers -
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