Elevator Pitch

An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.The name "elevator pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes. The term itself comes from a scenario of an accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will continue after the elevator ride or end in exchange of business card or a scheduled meeting.
Posts about Elevator Pitch
  • 7 Steps to Ace Your Elevator Pitch in 2017

    … A new year has begun. With it comes excitement, new ideas, and lots of networking opportunities. One of the scariest and most annoying necessities of networking can be figuring out how to describe what you do in a way that other people connect with and value. I’ve done a lot of networking, and I’ve seen a wide range of impact with the often…

    Lawrence Tam- 21 readers -
  • Why You Should Ditch Your Elevator Pitch

    … In preparation for events that we’ll be doing this year, our VP of Business Development – a master networker – Harrison Painter, and I were discussing everything that we hated about networking events. Top on the list was hard selling and elevator pitches. At times, I attend these events, and it feels as though someone rang a buzzer and everyone…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Why having an elevator pitch trumps winging it

    … The moderator in the third US presidential debate between Hillary Clinton and Donald Trump had a surprise for the candidates. While both had declined to prepare a closing statement ahead of the debate, he asked them to deliver one anyway. What followed was a lesson in the importance of having an ‘elevator pitch’. Each candidate had one minute…

    Lush Digital- 23 readers -