Elevator Pitch

An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.The name "elevator pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes. The term itself comes from a scenario of an accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will continue after the elevator ride or end in exchange of business card or a scheduled meeting.
Posts about Elevator Pitch
    • Why You Should Ditch Your Elevator Pitch

      In preparation for events that we’ll be doing this year, our VP of Business Development – a master networker – Harrison Painter, and I were discussing everything that we hated about networking events. Top on the list was hard selling and elevator pitches. At times, I attend these events, and it feels as though someone rang a buzzer and everyone comes out of their corner swinging.

      Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Why having an elevator pitch trumps winging it

    … The moderator in the third US presidential debate between Hillary Clinton and Donald Trump had a surprise for the candidates. While both had declined to prepare a closing statement ahead of the debate, he asked them to deliver one anyway. What followed was a lesson in the importance of having an ‘elevator pitch’. Each candidate had one minute…

    Lush Digital- 17 readers -
  • Writing An Elevator Pitch For Your Blog Copy

    … an elevator pitch is one of the old tried-and-true business tactics that quite frankly I had given little thought to applying to my internet marketing! However, a while back, when I wrote a post about target market perspectives in niche development, two of my good friends, Jose and Jacqui were kind enough to share their insights to this “forgotten” trick…

    Kim Castleberry/ Just Ask Kimin Social Blogging- 20 readers -
  • Dazzle & Connect With Your Audience with these 7 Storytelling Strategies

    … the curiosity gap What if I told you your income could be tripled in less than one month? It may be snake oil, but it perked enough of your interest to hear the rest of the story and pitch. Storytellers call it an “inciting incident.” We have curiosity wired into us, tapping into that through provocative questions opens the window wide for the rest…

    Stacey Roberts/ @ProBlogger- 14 readers -
  • Pitch Ideas: A Time-Saving Template

    … Need to pitch ideas? Pitcherific is very clever. It offers a simple, free pitch template you can use, right in your Web browser. And, to ensure that you’re not taking too much time on it, there’s a timer too. What’s a pitch? A pitch is a sales tool. It’s a presentation. It can be as short as an elevator pitch, which takes a minute or two…

    Angela Booth/ Angela Booth's Creativity Factoryin Google Twitter YouTube- 10 readers -
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