Elisa Cool

  • Why Your Brand Needs to Have an Opinion

    … the publications you like to read. Chances are, your interest is rooted in the opinions and perspectives they consistently cover. From The New York Times to Gawker, publishers build loyal audiences by presenting ideas that readers can agree with, disagree with, or just plain contemplate. As humans, we love being told stories that makes us think—that up…

    Joe Lazauskas/ The Content Strategist- 20 readers -