Elisa Cool

  • Why Your Brand Needs to Have an Opinion

    … of Brand Development Elisa Cool wrote last week, the biggest possible audience isn’t always the best. If you cater to the lowest customer denominator, you’ll never end up talking to the audience you actually want to reach. I’ll take that one step further: No one will want to read your content, and you won’t have an audience at all. Think about…

    Joe Lazauskas/ The Content Strategist- 18 readers -
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