Elite Daily

  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … an experience that users genuinely want to engage with and share. This content is not heavy-handed or overtly promotional, and many of the best, most successful examples are emerging in mobile ad campaigns on Snapchat, which has pioneered what has been called “crowd-distributed advertising.” Gatorade created an interactive Snapchat filter during the Super…

    AllTwitter- 19 readers -
  • Think Your Audience Is Too Small? Why That’s Great for Business

    … and Generation Z are savvy shoppers. According to a study by Elite Daily, only 1 percent of millennials said a compelling advertisement would make them trust a brand more. Additionally, 33 percent of millennials rely mostly on blog reviews before they make a purchase. As such, it’s important for you to find an influencer right for your specific…

    AllTwitterin Social YouTube- 27 readers -
  • Facebook Audience Network Adds Support for Mobile Web

    … engineer Mike Murphey wrote in a developer blog post that digital media consumption via mobile Web browsers rose 53 percent between 2013 and 2015, adding that news sites receive about 40 percent of their traffic via mobile devices, with 93 percent of that coming via the mobile Web, and saying of Facebook Audience Network: Our focus is on creating real…

    David Cohen/ AllTwitterin Social Facebook- 12 readers -
  • Facebook Extends Instant Articles to All Android Users

    …, Billboard, Billy Penn, Bleacher Report, Breitbart, Brit + Co, Business Insider, Bustle, BuzzFeed, CBS News, CBS Sports, Citylab, CNET, CNN, CNNMoney, ComicBook.Com, Complex, Conservative Tribune, Cosmopolitan, Country Living, Cracked, Daily Dot, E! News, Elite Daily, ELLE, Entertainment Weekly, Fish Wrapper, Fox Deportes, Fox News, Fox News Insider, Fox…

    David Cohen/ AllTwitterin Social Facebook- 24 readers -
  • Millennials and Media: Why Brands That Don’t Publish Are in Big Trouble

    …, despite what stereotypers say. Whether we millennials are all entitled assholes has yet to be empirically proven. But the data shows that people’s expectations around media and advertising does indeed change based on the technology they grow up with. I’m going to keep reading my paper books, thank you. But I’ll probably invest my money in BuzzFeed. * Why we would trust our friends over media professionals is a fascinating topic. Especially if our friends get their original news from those very places themselves… …

    Shane Snow/ The Content Strategistin Content- 22 readers -
  • The Huffington Post Tops Facebook Publishers In June

    … The Huffington Post was the top publisher on Facebook in June, in terms of both shares and overall interactions (likes, shares, and comments), according to the latest data from social media news aggregator NewsWhip. A new addition to the top 10 most-shared is PlayBuzz, an Israel-based viral site that has been gaining traffic quickly since its…

    David Cohen/ AllFacebookin Social- 9 readers -
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