Elite Sem

  • Why B2B Advertisers Need Facebook

    …, replacement restaurant equipment–then LinkedIn should remain your first choice to market and sell. If you have a more everyday business product or service, it’s time to go fishing on Facebook first. Sanjay Teckchandani is director of paid social and Michael LaMonte is a paid social account manager at Elite SEM, a performance digital agency. Image courtesy of Shutterstock. …

    AllFacebookin Social Facebook Retargeting- 39 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … to use in future ad sets. How do you do this? It’s simple: You just hop over into Power Editor to the ad set level of a campaign and have an option in the audience section of the build out to choose custom audiences. Click on the option box, choose custom audience and it will be in there. With this tactic of building out saved audiences, you will save time and effort in all of your campaigns to come. Jackson Salzman is a paid social account analyst for digital performance agency Elite SEM. …

    AllFacebookin Social Facebook- 18 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … all of your eggs in one basket, and I think we all know how that works out in the end. A/B testing can be as simple as changing the image by using the same copy or vice versa or as complicated as testing manual versus automatic bidding. I am going to give you six A/B tests you can run on Facebook right now. One-day conversion vs. seven-day…

    AllTwitterin Social Facebook- 28 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    …, remarketing audience, you will choose one of two things–“Impressions” or “Conversions”–and then manual bid based on the suggested bid that Facebook provides. I usually place my bids at the top one-third of the suggested bid, but you should test this out on your own. If you have a holiday sale–say Memorial Day or Black Friday–you will have some stiff…

    AllFacebookin Facebook- 20 readers -
  • 5 Ways to Optimize Your Pinterest Promoted Pins

    …? It’s possible. Some consumers might find these images too busy, cluttered, or confusing, while others will respond well to them. If you’re not sold on multi-image pins, try taller versions of the pins you’re already creating. Jackson Salzman is a paid social account analyst for Elite SEM. …

    Inside Facebookin Social- 15 readers -
  • Can Snapchat Become an E-Commerce Platform?

    … Street Journal, ESPN, and MTV, as well as click to view and app-install ads. But currently advertisers cannot link their content back to their own sites, and all ads are billed on a per view basis. If the impending changes are enacted, Snapchat could end up being a strong partner for retailers hoping to engage young audiences where they are already…

    Justin Lafferty/ Inside Facebookin Social- 26 readers -
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