Elite Sem

  • Why B2B Advertisers Need Facebook

    …, replacement restaurant equipment–then LinkedIn should remain your first choice to market and sell. If you have a more everyday business product or service, it’s time to go fishing on Facebook first. Sanjay Teckchandani is director of paid social and Michael LaMonte is a paid social account manager at Elite SEM, a performance digital agency. Image courtesy of Shutterstock. …

    AllFacebookin Social Facebook Retargeting- 47 readers -
  • Street Fight Daily: Alexa Enables Voice-Ordered Meals, Boston Globe’s Digital Revamp

    … Overhaul to Compete in Digital Age (Poynter) 10 big changes are coming to The Globe in the coming months. Among them: a complete overhaul of the newsroom’s beat structure, the creation of a breaking news “express desk,” the debut of a print-focused desk and the launch of a new audience development team. Lyft More Than Doubles Fourth Quarter Ridership…

    Street Fight- 29 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … to use in future ad sets. How do you do this? It’s simple: You just hop over into Power Editor to the ad set level of a campaign and have an option in the audience section of the build out to choose custom audiences. Click on the option box, choose custom audience and it will be in there. With this tactic of building out saved audiences, you will save time and effort in all of your campaigns to come. Jackson Salzman is a paid social account analyst for digital performance agency Elite SEM. …

    AllFacebookin Social Facebook- 21 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … conversion This is fairly new to Facebook and worth testing. You will find this option in the ad set level optimizing for conversions like so: After some preliminary testing with a few clients, at Elite SEM, we have found that ROAS (return on ad spend) with a seven-day conversion window has been the better performing one so far, but it is definitely…

    AllTwitterin Social Facebook- 35 readers -
  • Facebook vs. Instagram: Which Is a Better Fit for Your Marketing Efforts?

    … You may already be aware of the fact that Facebook owns Instagram. The fact that the world’s largest social media platform is Instagram’s parent company has caused some marketers to view them as a single entity. While it’s certainly true that you can target Instagram users from within Facebook’s campaign-building interface, that doesn’t…

    AllFacebookin Facebook- 19 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … out with manual bidding? Your real competition–the small and midsized businesses that are making the mistake and still optimizing for conversions when the audience they are targeting is likely to convert anyway. That is who you will beat with this tactic. Implementing these five Facebook bidding tactics will allow you to run successful campaigns no matter what your end goal, audience or campaign. Jackson Salzman is a paid social account analyst for Elite SEM. Image courtesy of Shutterstock. …

    AllFacebookin Facebook- 24 readers -
  • 5 Ways to Optimize Your Pinterest Promoted Pins

    …? It’s possible. Some consumers might find these images too busy, cluttered, or confusing, while others will respond well to them. If you’re not sold on multi-image pins, try taller versions of the pins you’re already creating. Jackson Salzman is a paid social account analyst for Elite SEM. …

    Inside Facebookin Social- 17 readers -
  • Can Snapchat Become an E-Commerce Platform?

    … at Elite SEM. She told SocialTimes that in April, app install ads will come to the Discover platform. These ads will be billed on a per-download basis — not on views or impressions. Lucey told SocialTimes that she feels this will be a huge win for retailers trying to capture the Millennial audience: This announced new approach to billing…

    Justin Lafferty/ Inside Facebookin Social- 28 readers -
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