Elite Sem

    • Why B2B Advertisers Need Facebook

      Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates the world’s largest professiona ...

      AllFacebookin Social Facebook Retargeting- 20 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … of hundred thousand. You now have your lookalike audience in there, so just go through the normal steps of choosing the age and gender, interests, behaviors, purchasing habits, income, etc.–whatever you have in your Excel sheet, really. After you have filled out the necessary information, click “create audience,” and it will be available for you…

    AllFacebookin Social Facebook- 11 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … A/B testing is done through having a control (previous creative that has done well) and a test (new ways of changing the ad itself or optimizing it on the back end). So why A/B test on Facebook ads? Because it is a great way to find out what is resonating with your target audience. If you have just one image with one ad copy, you are putting…

    AllTwitterin Social Facebook- 18 readers -
  • Facebook vs. Instagram: Which Is a Better Fit for Your Marketing Efforts?

    …. Facebook is huge, but is it hip? There’s no denying Facebook’s mass appeal. The site boasts nearly 1.3 billion users who are active on a daily basis. That’s more than four times the number of people who use Instagram every day–a still impressive but comparably paltry 300 million. Your clients and prospects spend an awful lot of time on Facebook. So…

    AllFacebookin Facebook- 13 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … out with manual bidding? Your real competition–the small and midsized businesses that are making the mistake and still optimizing for conversions when the audience they are targeting is likely to convert anyway. That is who you will beat with this tactic. Implementing these five Facebook bidding tactics will allow you to run successful campaigns no matter what your end goal, audience or campaign. Jackson Salzman is a paid social account analyst for Elite SEM. Image courtesy of Shutterstock. …

    AllFacebookin Facebook- 12 readers -
  • 5 Ways to Optimize Your Pinterest Promoted Pins

    …? It’s possible. Some consumers might find these images too busy, cluttered, or confusing, while others will respond well to them. If you’re not sold on multi-image pins, try taller versions of the pins you’re already creating. Jackson Salzman is a paid social account analyst for Elite SEM. …

    Inside Facebookin Social- 13 readers -
  • Can Snapchat Become an E-Commerce Platform?

    … Street Journal, ESPN, and MTV, as well as click to view and app-install ads. But currently advertisers cannot link their content back to their own sites, and all ads are billed on a per view basis. If the impending changes are enacted, Snapchat could end up being a strong partner for retailers hoping to engage young audiences where they are already…

    Justin Lafferty/ Inside Facebookin Social- 21 readers -
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