Elite Sem

  • Why B2B Advertisers Need Facebook

    … Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates…

    AllFacebookin Social Facebook Retargeting- 47 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … of hundred thousand. You now have your lookalike audience in there, so just go through the normal steps of choosing the age and gender, interests, behaviors, purchasing habits, income, etc.–whatever you have in your Excel sheet, really. After you have filled out the necessary information, click “create audience,” and it will be available for you…

    AllFacebookin Social Facebook- 21 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … all of your eggs in one basket, and I think we all know how that works out in the end. A/B testing can be as simple as changing the image by using the same copy or vice versa or as complicated as testing manual versus automatic bidding. I am going to give you six A/B tests you can run on Facebook right now. One-day conversion vs. seven-day…

    AllTwitterin Social Facebook- 35 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … out with manual bidding? Your real competition–the small and midsized businesses that are making the mistake and still optimizing for conversions when the audience they are targeting is likely to convert anyway. That is who you will beat with this tactic. Implementing these five Facebook bidding tactics will allow you to run successful campaigns no matter what your end goal, audience or campaign. Jackson Salzman is a paid social account analyst for Elite SEM. Image courtesy of Shutterstock. …

    AllFacebookin Facebook- 24 readers -
  • 5 Ways to Optimize Your Pinterest Promoted Pins

    …? It’s possible. Some consumers might find these images too busy, cluttered, or confusing, while others will respond well to them. If you’re not sold on multi-image pins, try taller versions of the pins you’re already creating. Jackson Salzman is a paid social account analyst for Elite SEM. …

    Inside Facebookin Social- 16 readers -
  • Can Snapchat Become an E-Commerce Platform?

    … at Elite SEM. She told SocialTimes that in April, app install ads will come to the Discover platform. These ads will be billed on a per-download basis — not on views or impressions. Lucey told SocialTimes that she feels this will be a huge win for retailers trying to capture the Millennial audience: This announced new approach to billing…

    Justin Lafferty/ Inside Facebookin Social- 28 readers -
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