• Five most important search marketing news stories of the week

    … and after the video, like “Get a quote,” “Book now” or “Sign up.” Ello enters the ecommerce world As Rebecca Sentence reported in ClickZ this week, the new kid on the social block Ello has launched ‘Buy’ and ‘Hire Me’ buttons. “We’ve always intended to move into native ecommerce and offer unique Creator buying and selling experiences,” says Todd…

    Christopher Ratcliff/ Search Engine Watchin Social- 20 readers -
  • Did Brands Kill Peach?

    … a take too hot to pick up. But it’s worth noting that Peach is the latest in a string of apps to shoot to fame, get flooded by brands, and fail soon after. It happened to Meerkat. It even happened to Ello, which explicitly banned brands but saw them join anyway, in part due to marketing blogs urging them on. I understand the temptation to jump…

    Joe Lazauskas/ The Content Strategistin Social- 18 readers -
  • Sheryl Sandberg on Atlas: ‘The Old Systems Don’t Work’

    … Facebook chief operating officer Sheryl Sandberg was in New York for Advertising Week 2014, where she spoke at the Brainstorm TECH marketing dinner at Mario Batali’s Del Posto restaurant, presented by Fortune, devoting much of her time to discussing the revamped Atlas ad platform the social network introduced Monday at Advertising Week…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
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