- Our Blog
… for the “devil they know.” The Ellsberg paradox demonstrates this aversion to assuming any risk that is difficult or impossible to calculate. In multiple experiments, individuals were asked to bet on the probability of picking a colored ball out of an urn.One urn had 50 black balls and 50 white balls, while the other urn had 100 balls total…
Is your landing page copy sending mixed messages? Image by Alan Turkus via Flickr. Keep ‘em guessing. It may work on a first date but it’s not a good tactic for your landing pages. Why? Because ambiguity in your copy can be a conversion killer. Many marketers seem to have a difficult time writing copy that keys their prospects into exactly what they need to do.