Ellsberg Paradox

The Ellsberg paradox is a paradox in decision theory in which people's choices violate the postulates of subjective expected utility. It is generally taken to be evidence for ambiguity aversion. The paradox was popularized by Daniel Ellsberg, although a version of it was noted considerably earlier by John Maynard Keynes.
Posts about Ellsberg Paradox
  • Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated

    Is your landing page copy sending mixed messages? Image by Alan Turkus via Flickr. Keep ‘em guessing. It may work on a first date but it’s not a good tactic for your landing pages. Why? Because ambiguity in your copy can be a conversion killer. Many marketers seem to have a difficult time writing copy that keys their prospects into exactly what they need to do.

    Jen Havice/ Unbounce- 10 readers -
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