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… to make a very big statement in very few words or very few images and you haven’t much time. All of that is, I feel, very, very useful.” Useful indeed: Rushdie quickly achieved success within the agency by crafting catchy taglines like, “Naughty. But nice.” and “That’ll do nicely.” The demand for short, effective copy also helped Elmore Leonard graduate…
Content Marketing, Owned Media There seems to be a disconnect between what content marketers want to achieve and what they actually measure. In a survey of B2B and B2C marketers this spring, we found that their most common goal (73 percent) is brand awareness. The metrics these marketers gather, however, tell a different story.