Eloqua

Eloqua Corp. is a marketing automation SaaS company which develops automated marketing and demand generation software and services for business-to-business marketers. The company has been described as a pioneer and industry leader in lead generation services.
Posts about Eloqua
  • What is Account-Based Marketing?

    … accurate and complete lead data to make ABM possible. Advanced predictive analytics solutions can also help identify the right companies to target based on how ready they are to buy, saving time and increasing the chances of success Most also integrate with marketing automation platforms like Marketo and Eloqua, and CRM tools like Salesforce…

    Marketing Technology Blogin Display- 25 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    … I’m not sure why marketers always feel compelled to make up their own terminology for virtually everything… but we do. Even though marketing automation platforms have fairly consistent features, each of the most popular marketing automation providers call each feature something different. If you’re evaluating platforms, this could get pretty…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • (Dis)Content Marketing: How To Survive The Shakeout

    … Content marketing. Heard of it? Whether B2C or B2B, content growth has obviously gone ballistic. Among everybody from mom-and-pop retailers to the biggest brands on the planet, content in all its many forms has been anointed king, whether it’s your blog, site content, viral video, e-book or any of the other multifold formats that fit under…

    Steve Dille/ Marketing Landin EMail Content How To's- 21 readers -
  • Right Time, Real Time Selling

    …Jeff Ogden, an award-winning marketing expert and President of Find New Customers, the nicest company in B2B marketing, wants to bring back this post from years ago, because it has good information for you. Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice…

    Jeff Ogden/ Fearless Competitorin EMail- 12 readers -
  • The Year in Stats - SEO, Content, and Data Analytics

    … included could be great for use in your 2015 presentations and meetings. LookBook HQ, Oracle Eloqua produced also produced a useful infographic on how digital marketers are building out content strategies. Analytics Technology Statistics 2014 "Big data" can be a big problem with the wrong technology or lack of technology, and many marketers are still…

    Jim Yu/ Search Engine Watchin SEO Content- 11 readers -
  • How to Stand Out in Crowded Inboxes

    … to email content have grown by 9 percent year over year in the past five years. Despite this growth, the rate of overall emails opened has dropped 3 percent. Even though these statistics are giving marketers mixed messages, email marketing is far from dead. There are simply more variables to consider when trying to reach your audience…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 16 readers -
  • 3 Organizational Commitments Required For Marketing Success

    … to help marketers understand their buyers’ needs and interests. Marketing automation systems including Eloqua and Marketo use that information to segment leads and deliver personalized, on-point communications. Solutions including Bizo drive the same personalized functionality to unknown visitors through retargeting. Lead scoring and predictive…

    Marketing Land- 9 readers -
  • So You're Thinking About Implementing Marketing Automation

    … automation solution such as those of HubSpot, ExactTarget, Marketo, Eloqua, Pardot, and Infusionsoft without overflowing your swear jar. Set expectations In the old, pre-MA world, Marketing and Sales often had very distinct roles. MA, however, has blurred the line between the two divisions. With MA in the picture, Marketing is no longer just maintaining…

    MarketingProfs- 16 readers -
  • Mintigo: Predictive Lead Scoring for the Enterprise

    … scoring models that leverage the power of predictive analytics and big data to help you find your buyers faster. No more guessing. Mintigo has been the driver of a whole new approach in our lead generation efforts. Heather Adams,Marketing Manager at netFactor Mintigo Predictive Lead Scoring enables enterprise marketers to add the power…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
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