Eloqua Corp. is a marketing automation SaaS company which develops automated marketing and demand generation software and services for business-to-business marketers. The company has been described as a pioneer and industry leader in lead generation services.
Posts about Eloqua
  • What is Account-Based Marketing?

    …, closing a deal is not the culmination of a relationship, but its beginning. Once a prospect becomes a customer, it is essential to keep them satisfied. This requires data. B2B organizations need to know what happens after a customer buys, what they use and don’t use, and what makes a customer successful. A customer is not valuable if you can’t…

    Marketing Technology Blogin Display- 19 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    … I’m not sure why marketers always feel compelled to make up their own terminology for virtually everything… but we do. Even though marketing automation platforms have fairly consistent features, each of the most popular marketing automation providers call each feature something different. If you’re evaluating platforms, this could get pretty…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • (Dis)Content Marketing: How To Survive The Shakeout

    … Be Fed How’d we get here? As my colleague John Pinson points out, a lot of it has to do with the rise of marketing automation platforms such as Marketo and Eloqua. Previously, “content” consisted of whitepapers or case studies, PR-crafted feature stories, direct mail/email campaigns, advertorials and other old-school forms. But content wasn’t regarded…

    Steve Dille/ Marketing Landin EMail Content How To's- 20 readers -
  • Right Time, Real Time Selling

    …Jeff Ogden, an award-winning marketing expert and President of Find New Customers, the nicest company in B2B marketing, wants to bring back this post from years ago, because it has good information for you. Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice…

    Jeff Ogden/ Fearless Competitorin EMail- 11 readers -
  • The Year in Stats - SEO, Content, and Data Analytics

    … included could be great for use in your 2015 presentations and meetings. LookBook HQ, Oracle Eloqua produced also produced a useful infographic on how digital marketers are building out content strategies. Analytics Technology Statistics 2014 "Big data" can be a big problem with the wrong technology or lack of technology, and many marketers are still…

    Jim Yu/ Search Engine Watchin SEO Content- 11 readers -
  • How to Stand Out in Crowded Inboxes

    … and VaynerMedia founder Gary Vaynerchuk said, “Storytelling is by far the most underrated skill in business.” Not every email needs to be measured in sales. Sometimes brand loyalty can be of equal value. For example, Betty Crocker occasionally emails subscribers recipe tips related to their product, poll results, and an “Ask Betty” feature…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 14 readers -
  • 3 Organizational Commitments Required For Marketing Success

    … technology. Specialists should be used to optimize the technology infrastructure. “Without specialized talent, it is very difficult in today’s technology landscape to get the full benefit from a martech solution,” says Paul Teshima, CEO of Nudge. Embracing the change is key to success. “It is as much about people and process as it is about…

    Marketing Land- 8 readers -
  • So You're Thinking About Implementing Marketing Automation

    … automation solution such as those of HubSpot, ExactTarget, Marketo, Eloqua, Pardot, and Infusionsoft without overflowing your swear jar. Set expectations In the old, pre-MA world, Marketing and Sales often had very distinct roles. MA, however, has blurred the line between the two divisions. With MA in the picture, Marketing is no longer just maintaining…

    MarketingProfs- 14 readers -
  • Mintigo: Predictive Lead Scoring for the Enterprise

    … scoring models that leverage the power of predictive analytics and big data to help you find your buyers faster. No more guessing. Mintigo has been the driver of a whole new approach in our lead generation efforts. Heather Adams,Marketing Manager at netFactor Mintigo Predictive Lead Scoring enables enterprise marketers to add the power…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
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