Eloqua

Eloqua Corp. is a marketing automation SaaS company which develops automated marketing and demand generation software and services for business-to-business marketers. The company has been described as a pioneer and industry leader in lead generation services.
Posts about Eloqua
  • What is Account-Based Marketing?

    … to better align to what sales needs, and to make smart choices about the right actions to take and the right time to take them to grow high-potential accounts. Account-based marketing may be taking the B2B world by storm, but what does it actually involve and why all the excitement? Let’s take a deeper look. Wikipedia calls ABM a strategic…

    Marketing Technology Blogin Display- 26 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    … way through the marketing automation jargon by getting to know the marketing automation terms associated with Marketo, Pardot, HubSpot, Act-On and Eloqua in Uberflip’s infographic, How to “Speak Marketing Automation”. The infographic covers unidentified website visitors, records, lists, filtered lists (or segments), event triggers, campaigns, automated drip campaigns, activities, scores, Salesforce integrations, analytics, assets, calendar and community support. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • (Dis)Content Marketing: How To Survive The Shakeout

    … from someone’s lips? Beware The Coming “Content Shock” Some shrewd pundits have advanced the idea that the unrestrained growth of content is ultimately unsustainable. In early 2014, in a widely-read blog post, social media expert Mark Schaefer coined the term “content shock” for the pratfall lying ahead for content marketing: [T]his upward trend…

    Steve Dille/ Marketing Landin EMail Content How To's- 23 readers -
  • Right Time, Real Time Selling

    …Jeff Ogden, an award-winning marketing expert and President of Find New Customers, the nicest company in B2B marketing, wants to bring back this post from years ago, because it has good information for you. Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice…

    Jeff Ogden/ Fearless Competitorin EMail- 13 readers -
  • The Year in Stats - SEO, Content, and Data Analytics

    … percent of organic search traffic, according to BrightEdge data. Search engine marketing, including SEO, is the most effective acquisition channel for 85 percent of retailers, says Shop.org. Search is the starting point for 60 percent of travelers, according to data from Kenshoo. According to BloomReach, 49 percent of U.K. consumers use organic…

    Jim Yu/ Search Engine Watchin SEO Content- 11 readers -
  • How to Stand Out in Crowded Inboxes

    … that encourages organic engagement. Similarly, with a great touch of personalization, Eloqua strengthened their relationship with the reader by customizing the hero image in their email to reflect the name of the reader’s company. Simplify Your Call to Action If you’re promoting a sale, event, or limited-time offering, keep the email copy short and sweet…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 17 readers -
  • 3 Organizational Commitments Required For Marketing Success

    … to help marketers understand their buyers’ needs and interests. Marketing automation systems including Eloqua and Marketo use that information to segment leads and deliver personalized, on-point communications. Solutions including Bizo drive the same personalized functionality to unknown visitors through retargeting. Lead scoring and predictive…

    Marketing Land- 9 readers -
  • So You're Thinking About Implementing Marketing Automation

    … automation solution such as those of HubSpot, ExactTarget, Marketo, Eloqua, Pardot, and Infusionsoft without overflowing your swear jar. Set expectations In the old, pre-MA world, Marketing and Sales often had very distinct roles. MA, however, has blurred the line between the two divisions. With MA in the picture, Marketing is no longer just maintaining…

    MarketingProfs- 16 readers -
  • Mintigo: Predictive Lead Scoring for the Enterprise

    … that enters your funnel in your Marketing and Sales systems such as Eloqua, Marketo and Salesforce.com. This has direct impact on your revenue—Now you know which leads to send directly to Sales and which ones to keep nurturing. Mintigo Integrates Natively with the Oracle Marketing Cloud Mintigo helps marketers find buyers faster using predictive…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
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