Eloqua

Eloqua Corp. is a marketing automation SaaS company which develops automated marketing and demand generation software and services for business-to-business marketers. The company has been described as a pioneer and industry leader in lead generation services.
Posts about Eloqua
  • What is Account-Based Marketing?

    …, web personalization and paid lead gen Events, trade shows, partner and third-party events The big difference is in the way these tools and tactics are targeted. As Miller says: It’s not about any one tactic; it’s the mix of touches that drives success. Shifting the Focus from Persona to Account Traditional B2B marketing approaches…

    Marketing Technology Blogin Display- 37 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    … way through the marketing automation jargon by getting to know the marketing automation terms associated with Marketo, Pardot, HubSpot, Act-On and Eloqua in Uberflip’s infographic, How to “Speak Marketing Automation”. The infographic covers unidentified website visitors, records, lists, filtered lists (or segments), event triggers, campaigns, automated drip campaigns, activities, scores, Salesforce integrations, analytics, assets, calendar and community support. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 30 readers -
  • (Dis)Content Marketing: How To Survive The Shakeout

    … Be Fed How’d we get here? As my colleague John Pinson points out, a lot of it has to do with the rise of marketing automation platforms such as Marketo and Eloqua. Previously, “content” consisted of whitepapers or case studies, PR-crafted feature stories, direct mail/email campaigns, advertorials and other old-school forms. But content wasn’t regarded…

    Steve Dille/ Marketing Landin EMail Content How To's- 28 readers -
  • Right Time, Real Time Selling

    … TV which was sponsored by Act-On Software, thanks to their former VP pf Marketing, David Appelbaum. Look at the success stories. Sign up to download the White Papers — particularly the one with the title of this article and apply the ideas you learn. What do you think? We love comments (no SPAM please) and those who share on social media. Jeff…

    Jeff Ogden/ Fearless Competitorin EMail- 20 readers -
  • The Year in Stats - SEO, Content, and Data Analytics

    … included could be great for use in your 2015 presentations and meetings. LookBook HQ, Oracle Eloqua produced also produced a useful infographic on how digital marketers are building out content strategies. Analytics Technology Statistics 2014 "Big data" can be a big problem with the wrong technology or lack of technology, and many marketers are still…

    Jim Yu/ Search Engine Watchin SEO Content- 11 readers -
  • How to Stand Out in Crowded Inboxes

    … that encourages organic engagement. Similarly, with a great touch of personalization, Eloqua strengthened their relationship with the reader by customizing the hero image in their email to reflect the name of the reader’s company. Simplify Your Call to Action If you’re promoting a sale, event, or limited-time offering, keep the email copy short and sweet…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 26 readers -
  • 3 Organizational Commitments Required For Marketing Success

    … to help marketers understand their buyers’ needs and interests. Marketing automation systems including Eloqua and Marketo use that information to segment leads and deliver personalized, on-point communications. Solutions including Bizo drive the same personalized functionality to unknown visitors through retargeting. Lead scoring and predictive…

    Marketing Land- 11 readers -
  • So You're Thinking About Implementing Marketing Automation

    … automation solution such as those of HubSpot, ExactTarget, Marketo, Eloqua, Pardot, and Infusionsoft without overflowing your swear jar. Set expectations In the old, pre-MA world, Marketing and Sales often had very distinct roles. MA, however, has blurred the line between the two divisions. With MA in the picture, Marketing is no longer just maintaining…

    MarketingProfs- 18 readers -
  • Mintigo: Predictive Lead Scoring for the Enterprise

    … that enters your funnel in your Marketing and Sales systems such as Eloqua, Marketo and Salesforce.com. This has direct impact on your revenue—Now you know which leads to send directly to Sales and which ones to keep nurturing. Mintigo Integrates Natively with the Oracle Marketing Cloud Mintigo helps marketers find buyers faster using predictive…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
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