Eloqua

Eloqua Corp. is a marketing automation SaaS company which develops automated marketing and demand generation software and services for business-to-business marketers. The company has been described as a pioneer and industry leader in lead generation services.
Posts about Eloqua
  • What is Account-Based Marketing?

    … accurate and complete lead data to make ABM possible. Advanced predictive analytics solutions can also help identify the right companies to target based on how ready they are to buy, saving time and increasing the chances of success Most also integrate with marketing automation platforms like Marketo and Eloqua, and CRM tools like Salesforce…

    Marketing Technology Blogin Display- 27 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    … way through the marketing automation jargon by getting to know the marketing automation terms associated with Marketo, Pardot, HubSpot, Act-On and Eloqua in Uberflip’s infographic, How to “Speak Marketing Automation”. The infographic covers unidentified website visitors, records, lists, filtered lists (or segments), event triggers, campaigns, automated drip campaigns, activities, scores, Salesforce integrations, analytics, assets, calendar and community support. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • (Dis)Content Marketing: How To Survive The Shakeout

    … Be Fed How’d we get here? As my colleague John Pinson points out, a lot of it has to do with the rise of marketing automation platforms such as Marketo and Eloqua. Previously, “content” consisted of whitepapers or case studies, PR-crafted feature stories, direct mail/email campaigns, advertorials and other old-school forms. But content wasn’t regarded…

    Steve Dille/ Marketing Landin EMail Content How To's- 23 readers -
  • Right Time, Real Time Selling

    … TV which was sponsored by Act-On Software, thanks to their former VP pf Marketing, David Appelbaum. Look at the success stories. Sign up to download the White Papers — particularly the one with the title of this article and apply the ideas you learn. What do you think? We love comments (no SPAM please) and those who share on social media. Jeff…

    Jeff Ogden/ Fearless Competitorin EMail- 16 readers -
  • The Year in Stats - SEO, Content, and Data Analytics

    … Create quality content, optimize for search engines, track in analytics, repeat. Sound familiar? We know that each of these activities is crucial for organic search success, and it’s well documented. So if you’re planning SEO in 2015, take this big list of stats and research to your team and show them it’s time to get serious about these key…

    Jim Yu/ Search Engine Watchin SEO Content- 11 readers -
  • How to Stand Out in Crowded Inboxes

    … and VaynerMedia founder Gary Vaynerchuk said, “Storytelling is by far the most underrated skill in business.” Not every email needs to be measured in sales. Sometimes brand loyalty can be of equal value. For example, Betty Crocker occasionally emails subscribers recipe tips related to their product, poll results, and an “Ask Betty” feature…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 20 readers -
  • 3 Organizational Commitments Required For Marketing Success

    … in marketing, technology, consulting, and leadership that enables her to help clients implement solutions that produces optimal results. Mary is the VP of Marketing Services for Activate. She was previously the Director of Client Marketing Services at UBM Tech. (Some images used under license from Shutterstock.com.)…

    Marketing Land- 9 readers -
  • So You're Thinking About Implementing Marketing Automation

    … chosen an audience and built a lead magnet, you can build your landing page and traffic drivers to match. Think of your first campaign as an experiment—a way to test-drive your new MA software. What you learn from your first campaign will improve subsequent campaigns. Systematize Bill Gates famously said: "The first rule of any technology used…

    MarketingProfs- 16 readers -
  • Mintigo: Predictive Lead Scoring for the Enterprise

    … that enters your funnel in your Marketing and Sales systems such as Eloqua, Marketo and Salesforce.com. This has direct impact on your revenue—Now you know which leads to send directly to Sales and which ones to keep nurturing. Mintigo Integrates Natively with the Oracle Marketing Cloud Mintigo helps marketers find buyers faster using predictive…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
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