Eloqua

Eloqua Corp. is a marketing automation SaaS company which develops automated marketing and demand generation software and services for business-to-business marketers. The company has been described as a pioneer and industry leader in lead generation services.
Posts about Eloqua
  • What is Account-Based Marketing?

    …, web personalization and paid lead gen Events, trade shows, partner and third-party events The big difference is in the way these tools and tactics are targeted. As Miller says: It’s not about any one tactic; it’s the mix of touches that drives success. Shifting the Focus from Persona to Account Traditional B2B marketing approaches…

    Marketing Technology Blogin Display- 23 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    … I’m not sure why marketers always feel compelled to make up their own terminology for virtually everything… but we do. Even though marketing automation platforms have fairly consistent features, each of the most popular marketing automation providers call each feature something different. If you’re evaluating platforms, this could get pretty…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • (Dis)Content Marketing: How To Survive The Shakeout

    … content that it can be hard for an audience to spy the gold amid the dross. When there’s an overload of material, when delight in variety turns into jadedness, “consumption fatigue” can even diminish the attraction of the good stuff. Ever sat in front of the TV, scanning through hundreds of channels, and heard the words “there’s nothing to watch” slip…

    Steve Dille/ Marketing Landin EMail Content How To's- 21 readers -
  • Right Time, Real Time Selling

    … TV which was sponsored by Act-On Software, thanks to their former VP pf Marketing, David Appelbaum. Look at the success stories. Sign up to download the White Papers — particularly the one with the title of this article and apply the ideas you learn. What do you think? We love comments (no SPAM please) and those who share on social media. Jeff…

    Jeff Ogden/ Fearless Competitorin EMail- 12 readers -
  • The Year in Stats - SEO, Content, and Data Analytics

    … the manager’s "judgment" to measure marketing ROI. Sixty-seven (67) percent of companies do not formally evaluate the quality of their marketing analytics. Despite all the previous stats, spend on marketing analytics is set to increase by 73 percent in three years. Research data gives us a great benchmark for what other companies are dealing…

    Jim Yu/ Search Engine Watchin SEO Content- 11 readers -
  • How to Stand Out in Crowded Inboxes

    … that encourages organic engagement. Similarly, with a great touch of personalization, Eloqua strengthened their relationship with the reader by customizing the hero image in their email to reflect the name of the reader’s company. Simplify Your Call to Action If you’re promoting a sale, event, or limited-time offering, keep the email copy short and sweet…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 15 readers -
  • 3 Organizational Commitments Required For Marketing Success

    …, organizations that use lead scoring experience a 77% lift in lead generation ROI, over organizations that do not use lead scoring. Welcome Change Because of the change in buying habits, marketing’s role in the organization has evolved to a more revenue-accountable paradigm. As a result, marketers must continuously poke at weak processes and underperforming…

    Marketing Land- 9 readers -
  • So You're Thinking About Implementing Marketing Automation

    … a customer survey. You build a significant piece of content around what you learn from your customer survey. You distribute that content according to a lifecycle plan that includes email, blog post, social media promotion, and re-purposing as SlideShare decks, etc. You extend the lifecycle of that content with scheduled social media content, spin-off…

    MarketingProfs- 15 readers -
  • Mintigo: Predictive Lead Scoring for the Enterprise

    … that enters your funnel in your Marketing and Sales systems such as Eloqua, Marketo and Salesforce.com. This has direct impact on your revenue—Now you know which leads to send directly to Sales and which ones to keep nurturing. Mintigo Integrates Natively with the Oracle Marketing Cloud Mintigo helps marketers find buyers faster using predictive…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
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