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    • 7 Proven Ways to Build Excellent Lead Magnets for Digital Marketing

      It is a fact that more than 95% of visitors to a website will not purchase anything on their first visit. They are still in the researching phrase, are just browsing, or are simply unsure if your offering is what they need. It is because of this mindset that you need to know about lead magnets. It takes time to instill confidence, build trust, and develop a relationship.

      Growmap- 15 readers -
    • What is Hyper-Segmented Email Automation?

      In 2018, a single automation series won’t be enough. As inboxes flood with more and more emails, you must be different to stand out. Hyper-segmented automation, when you create custom automation series for subscribers with different needs, interests, or characteristics, will play a big part in this. The more segmented and targeted your automation, the more it’ll resonate with subscribers.

      Pace Lattin/ Performance Marketing Insiderin EMail- 10 readers -
  • 4 Pillars of Digital Marketing

    … An in-depth analysis of the 4 pillars of digital marketing. Includes definitions, data, charts and tips to help you improve your company's marketing plans. The post 4 Pillars of Digital Marketing appeared first on Heidi Cohen…

    Heidi Cohen/ Heidi Cohen- 12 readers -
  • Guest Blogging Mistakes That You Should Avoid

    … – One of the most effective link building practices that help generate more traffic on a webpage is guest blogging. This is one of the best ways to be able to connect with an entirely new audience, and boost your rankings entirely. With that in mind, the quality of a guest blog is very crucial, as there are times that some poorly-made guest…

    SEO Hacker Blog- 13 readers -
  • Small Business Email Marketing Trends to Watch for In 2018

    … us for a free webinar, 3 Email Marketing Trends for Small Businesses in 2018, for simple ideas on how to incorporate them into your marketing plans. Where should you focus your energy to make the most of your time? First, consider how your customer has continued to evolve. Today’s consumers expect your business to provide experiences tailored…

    Dave Charest/ Constant Contactin EMail- 12 readers -
  • Sparkpost: An Email Delivery Service for Your App or Site

    … One of the afterthoughts of building a website or mobile applicaiton is often emails. Developers often just use platform email functions to send simple textual email messages. If they’re sophisticated, they may even build a little HTML template to call and send emails with. The limitations of this are plenty – like the ability to report…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • 8 Excellent Tech Tools to Help You Shop Online and In Stores

    … to see the deals when you’re at home or at the mall. Coupon Sherpa also works with online shopping. Check the app to find coupons before you check out for your online purchase. Coupon Sherpa is available free for: Coupon Sherpa for iPhone and iPad Coupon Sherpa for Android Unroll.me Stores will often give “email exclusive” deals to get you…

    Carolyn Nicander Mohr/ The Wonder of Tech- 20 readers -
  • 5 Tips to Improve Your Holiday Email Experience in 2017

    … Our partners at 250ok, an email performance platform, along with Hubspot and MailCharts have provided some essential data and variances with the last two years of data for Black Friday and Cyber Monday. To give you the best advice available, Joe Montgomery of 250ok teamed up with Courtney Sembler, Inbox Professor at HubSpot Academy, and Carl…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • 3 Things Your Nonprofit Needs to Say After #GivingTuesday

    … their investment with your organization. The most effective thank you emails are simple, straightforward, and above all, authentic. Strong Women Strong Girls expresses their gratitude in a couple quick paragraphs with powerful sentences like: “We do not take for granted that our work would not be possible without supporters like you.” Take…

    Miranda Paquet/ Constant Contact- 13 readers -
  • Shared vs. Dedicated IP Address – Which One Should You Use?

    … All of our Shared and Reseller hosting accounts come with the option to purchase a dedicated IP address. Our Corporate Reseller account and Basic Business package also come with a dedicated IP address complimentary. The biggest reason for this comes down to email delivery. Last year, I typed a blog post titled The Problem With […] The post Shared vs. Dedicated IP Address – Which One Should You Use? appeared first on Startup Hero. …

    Ryan Gray/ IMGRIND- 10 readers -
  • Why Your B2B Team Is Investing Too Much in Mobile

    … Judging by the headlines, the mobile revolution is well underway. Last year, Adobe ran a story on CMO.com titled, “The Moment Is Now: Brands Must Embrace A Mobile-First World.” Think With Google wants to show us “How to Drive Growth in a Mobile-First World.” And a few months ago, Entrepreneur declared that “The Dominance of Mobile Marketing…

    The Content Strategistin Mobile- 22 readers -
  • 4 Tricks to Boost Your Email Click-Through Rates

    … Want to know how to increase the click-through rate of your emails? To increase email click-through, you need to nurture your list. Email nurturing is essential because no one wants to engage with an email sent by a stranger. On average, 13+ promotional emails are hitting the inbox of your subscribers daily from various brands. It goes without…

    Syed Balkhi/ Constant Contactin EMail- 9 readers -
  • How To Use DropMySite To Backup Multiple Websites & Databases

    … We’ve had hundreds of customers add DropMySite backups to their accounts since introducing in August. As many know, we offer complimentary nightly backups with one day data retention at NameHero, but sometimes our clients wish to have extra backups for added redundancy. I personally think it’s a great and smart idea! The great thing about…

    Ryan Gray/ IMGRINDin How To's- 10 readers -
  • How to Grow Your Holiday Email List (Before It’s Too Late)

    … The holiday season is almost here. To make the most of the festivities, your business is going to want an engaged email list to send holiday-focused promotions and deals to. But if you wait till the holidays to start growing your email list, you’ll already be too late. If your business wants to drive maximum sales during the holiday season, you…

    Constant Contactin EMail How To's- 15 readers -
  • Suitable Email Sign Offs for Business Situations

    … Some people are unaware of how to correctly sign off an email (especially for business), and if you think it matters not, be prepared for a change of perception, as according to the experts, email signatures say an awful lot about a person. Using the same salutation over and over is repetitive and not suitable for many professional situations…

    Erik Emanuelli/ NoPassiveIncome.comin EMail- 15 readers -
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