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… While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox. The average person can expect a spate of 90 new emails today, and by 2019, that number will rise to an estimated 96. Still, cultivating a healthy email list and reaching out to consumers is an essential aspect…
BACKGROUND As businesses evaluate paid advertising strategies for email acquisition, they often face the challenge of maintaining a reasonable cost per acquisition without jettisoning standards of quality. To inform readers of new releases and to drive book sales, a leading book publisher was seeking high-quality subscribers for a best-selling author’s email database.