Email Address

  • Email Validation Versus Verification

    … look at the journey of an email address. The first issue is simply accepting the construction of the email address. Email length is important as well as construction. That’s validation. A valid email will be sent, but not necessarily received by the recipient’s server for a number of reasons. The emails may be accepted or bounced (returned…

    Douglas Karr/ Marketing Technology Blogin EMail- 10 readers -
  • BlackBox: Risk Management for ESPs Fighting Spammers

    … BlackBox describes itself as a consolidated, continually updated database of nearly every email address that is actively being bought and sold on the open market. It is used exclusively by Email Service Providers (ESPs), in order to predetermine if a sender’s list is permission-based, spammy, or outright toxic. Many of the problems that email…

    Douglas Karr/ Marketing Technology Blogin EMail- 18 readers -
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