Email Address

  • Email Validation Versus Verification

    … on the bounce code received. An Email Service Provider’s deliverability just means that the recipient server received the email. If it bounces, they may even send it over and over depending on the bounce code. Sending a lot of emails to email addresses that bounce email addresses can severely impact your overall email deliverability. Poor lists can…

    Douglas Karr/ Marketing Technology Blogin EMail- 9 readers -
  • How to Create Better Email Marketing Lists Using Social Media

    Email marketing has been a popular means for marketers to reach potential clients since the medium’s widespread adoption in the 1990s. Even with the creation newer techniques like social media, influencer and content marketing, email is still considered the most effective according to a 2015 survey of 1,800 marketers conducted by Smart Insights and GetResponse.

    Marketing Technology Blog- 24 readers -
  • BlackBox: Risk Management for ESPs Fighting Spammers

    … BlackBox describes itself as a consolidated, continually updated database of nearly every email address that is actively being bought and sold on the open market. It is used exclusively by Email Service Providers (ESPs), in order to predetermine if a sender’s list is permission-based, spammy, or outright toxic. Many of the problems that email…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
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