Email Automation

  • How the Finance Industry Uses Email Automation

    … No one knows more about ROI than the financial services industry: they spend billions on digital marketing annually, and that number is steadily increasing. While many financial institutions are taking advantage of email marketing’s ROI, there is a notoriously low adoption of marketing automation throughout the industry. Why is that? One reason…

    Movable Ink Blogin EMail How To's- 12 readers -
  • An Interview with Kraig Swensrud, CMO of Campaign Monitor

    … and forth between platforms is actually hard (despite what everyone says), especially for non-technical marketers. Along with an incredibly robust API, Campaign Monitor has now launched an App Store with over 200 productized integrations at the ready (including WordPress) to make integrations easier! Kraig also announced that Campaign Monitor will be launching email automation very soon! Sign Up for Campaign Monitor for Free © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • How the Travel Industry Uses Email Automation

    … Marketing in the travel industry is all about timing. When you get the right offers to the people who are ready to book with you, you’ve got a profitable campaign. So how can you ensure you’re sending the right content to the right people without wasting valuable time and money? Email automation is a huge opportunity for the travel industry…

    Movable Ink Blogin EMail How To's- 11 readers -
  • How the Retail Industry Uses Email Automation

    … Email automation is a powerful marketing tool. It helps you build and maintain relationships with your customers and prospects by automatically sending them relevant content that helps them make buying decisions. It can make all the difference between a one-time buyer and a loyal, long-term customer. When retailers use email automation…

    Movable Ink Blogin EMail How To's- 16 readers -
  • 5 Email Automation Best Practices

    … How do you save and time resources while keeping your customers and prospects engaged over time? It’s not marketing magic, but it’s pretty close: it’s email automation. 91% of marketers say automation is critical to their success, and more than half of them plan on increasing their budget for it in the future. Out of the people using automation…

    Movable Ink Blog- 12 readers -
  • Automated Email Marketing and its Effectiveness

    … You may have noticed that we have a drip program on inbound marketing that you can sign up on our site (look for the green slide in form). The results of that automated email marketing campaign are incredible – over 3,000 subscribers have signed up with very, very few unsubscribes. And we never even converted the emails to a beautiful HTML email…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • 10 Tips for Awesome Email Automation

    …. Great email marketing is tailored, customised and automated. So, here are some tips on how to get more from your email marketing automation. Segmentation Sending emails to uncategorised recipients often means your message is far too broad and also results in your message not being relevant to that many people. However, altering this and sending…

    Cormac Reynolds/ ReveNewsin EMail- 19 readers -
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