Email Automation

  • Case Study: How HSN Lifted Revenue with Content Automation

    Promoting daily deals across your website and email campaigns can be difficult to coordinate… but not if you’re using email content automation. Every day, the Home Shopping Network features one amazing deal on their website. They relied on email to promote those deals, but their email production process was tedious. They had to produce and proof multiple sets of assets across ...

    Movable Ink Blog- 20 readers -
  • How the Finance Industry Uses Email Automation

    … No one knows more about ROI than the financial services industry: they spend billions on digital marketing annually, and that number is steadily increasing. While many financial institutions are taking advantage of email marketing’s ROI, there is a notoriously low adoption of marketing automation throughout the industry. Why is that? One reason…

    Movable Ink Blogin EMail How To's- 16 readers -
  • An Interview with Kraig Swensrud, CMO of Campaign Monitor

    …. In the interview, we discuss the challenges of small to medium-sized businesses at implementing solutions, including email services. In an industry that’s overshadowed by enterprise marketing cloud platforms, the growth and health of independent marketing technology partners continue to thrive. Most of this is because the small platforms are agile and often…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • How the Travel Industry Uses Email Automation

    … Marketing in the travel industry is all about timing. When you get the right offers to the people who are ready to book with you, you’ve got a profitable campaign. So how can you ensure you’re sending the right content to the right people without wasting valuable time and money? Email automation is a huge opportunity for the travel industry…

    Movable Ink Blogin EMail How To's- 16 readers -
  • How the Retail Industry Uses Email Automation

    … Email automation is a powerful marketing tool. It helps you build and maintain relationships with your customers and prospects by automatically sending them relevant content that helps them make buying decisions. It can make all the difference between a one-time buyer and a loyal, long-term customer. When retailers use email automation…

    Movable Ink Blogin EMail How To's- 17 readers -
  • 5 Email Automation Best Practices

    … How do you save and time resources while keeping your customers and prospects engaged over time? It’s not marketing magic, but it’s pretty close: it’s email automation. 91% of marketers say automation is critical to their success, and more than half of them plan on increasing their budget for it in the future. Out of the people using automation…

    Movable Ink Blog- 14 readers -
  • Mailflow: Add Autoresponders and Automate Email Sequences

    …. Because the emails were automated, there was little cost to developing the program. However, unless we wanted to spend a fortune on development time, the integration and automation that triggered the flow of emails had to be done utilizing a great platform. Mailflow is a platform built specifically for the end user to drag and drop email sequences…

    Douglas Karr/ Marketing Technology Blogin EMail- 20 readers -
  • 10 Tips for Awesome Email Automation

    … for more sales – this is a good guide by MarketingLand. Track Tracking all the different factors of your email marketing campaign will allow you to analyse the success of the mail outs. There are a number of key performance indicators to track, including delivery rate, views, CTR etc. This will allow you to see when the best time of day to send emails…

    Cormac Reynolds/ ReveNewsin EMail- 20 readers -
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