Email Automation

  • Case Study: How HSN Lifted Revenue with Content Automation

    … Promoting daily deals across your website and email campaigns can be difficult to coordinate… but not if you’re using email content automation. Every day, the Home Shopping Network features one amazing deal on their website. They relied on email to promote those deals, but their email production process was tedious. They had to produce and proof…

    Movable Ink Blogin Content How To's- 20 readers -
  • How the Finance Industry Uses Email Automation

    No one knows more about ROI than the financial services industry: they spend billions on digital marketing annually, and that number is steadily increasing. While many financial institutions are taking advantage of email marketing’s ROI, there is a notoriously low adoption of marketing automation throughout the industry.

    Movable Ink Blog- 16 readers -
  • An Interview with Kraig Swensrud, CMO of Campaign Monitor

    … Kraig Swensrud is an entrepreneur, product and marketing executive with a track record of success in leading high growth internet software companies. That history included the founding of GetFeedback and Kraig was the CMO of Salesforce. Kraig is now the Chief Marketing Officer of Campaign Monitor, a global leader in email marketing…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • How the Travel Industry Uses Email Automation

    Marketing in the travel industry is all about timing. When you get the right offers to the people who are ready to book with you, you’ve got a profitable campaign. So how can you ensure you’re sending the right content to the right people without wasting valuable time and money? Email automation is a huge opportunity for the travel industry.

    Movable Ink Blog- 16 readers -
  • How the Retail Industry Uses Email Automation

    … Email automation is a powerful marketing tool. It helps you build and maintain relationships with your customers and prospects by automatically sending them relevant content that helps them make buying decisions. It can make all the difference between a one-time buyer and a loyal, long-term customer. When retailers use email automation…

    Movable Ink Blogin EMail How To's- 17 readers -
  • Mailflow: Add Autoresponders and Automate Email Sequences

    … into workflows. Mailflow Features Include Automation – Build sequences like flowcharts with just a few clicks. Map out entire campaigns visually. Targeting – Stop thinking about segments and start thinking about individuals so your messaging can be truly personal. Timing – Send your campaigns when recipients are at their most responsive…

    Douglas Karr/ Marketing Technology Blogin EMail- 20 readers -
  • Automated Email Marketing and its Effectiveness

    … You may have noticed that we have a drip program on inbound marketing that you can sign up on our site (look for the green slide in form). The results of that automated email marketing campaign are incredible – over 3,000 subscribers have signed up with very, very few unsubscribes. And we never even converted the emails to a beautiful HTML email…

    Douglas Karr/ Marketing Technology Blogin EMail- 18 readers -
  • 10 Tips for Awesome Email Automation

    …. Great email marketing is tailored, customised and automated. So, here are some tips on how to get more from your email marketing automation. Segmentation Sending emails to uncategorised recipients often means your message is far too broad and also results in your message not being relevant to that many people. However, altering this and sending…

    Cormac Reynolds/ ReveNewsin EMail- 21 readers -
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