Email Automation

  • Case Study: How HSN Lifted Revenue with Content Automation

    … Promoting daily deals across your website and email campaigns can be difficult to coordinate… but not if you’re using email content automation. Every day, the Home Shopping Network features one amazing deal on their website. They relied on email to promote those deals, but their email production process was tedious. They had to produce and proof…

    Movable Ink Blogin Content How To's- 17 readers -
  • How the Finance Industry Uses Email Automation

    … No one knows more about ROI than the financial services industry: they spend billions on digital marketing annually, and that number is steadily increasing. While many financial institutions are taking advantage of email marketing’s ROI, there is a notoriously low adoption of marketing automation throughout the industry. Why is that? One reason…

    Movable Ink Blogin EMail How To's- 13 readers -
  • An Interview with Kraig Swensrud, CMO of Campaign Monitor

    … and forth between platforms is actually hard (despite what everyone says), especially for non-technical marketers. Along with an incredibly robust API, Campaign Monitor has now launched an App Store with over 200 productized integrations at the ready (including WordPress) to make integrations easier! Kraig also announced that Campaign Monitor will be launching email automation very soon! Sign Up for Campaign Monitor for Free © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • How the Travel Industry Uses Email Automation

    … Marketing in the travel industry is all about timing. When you get the right offers to the people who are ready to book with you, you’ve got a profitable campaign. So how can you ensure you’re sending the right content to the right people without wasting valuable time and money? Email automation is a huge opportunity for the travel industry…

    Movable Ink Blogin EMail How To's- 14 readers -
  • How the Retail Industry Uses Email Automation

    … and introduce your brand to new customers in a welcome email. Retail brand Outdoor Voices sends a welcome email that gives a warm welcome to new customers and shows off their clothing. They make it easy for people to click-through in the email to make a purchase with bold call-to-action buttons. Cart abandonment emails Did you know that about 68…

    Movable Ink Blogin EMail How To's- 16 readers -
  • 5 Email Automation Best Practices

    … How do you save and time resources while keeping your customers and prospects engaged over time? It’s not marketing magic, but it’s pretty close: it’s email automation. 91% of marketers say automation is critical to their success, and more than half of them plan on increasing their budget for it in the future. Out of the people using automation…

    Movable Ink Blog- 12 readers -
  • Mailflow: Add Autoresponders and Automate Email Sequences

    …. Because the emails were automated, there was little cost to developing the program. However, unless we wanted to spend a fortune on development time, the integration and automation that triggered the flow of emails had to be done utilizing a great platform. Mailflow is a platform built specifically for the end user to drag and drop email sequences…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • Automated Email Marketing and its Effectiveness

    …, they should be targeted, timely, and personalised. Adi Toal, Instiller Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads Tweet This!. That’s a huge number – and Instiller has put together this infographic that provides the evidence that email automation is significantly impacting both B2C…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • 10 Tips for Awesome Email Automation

    … for more sales – this is a good guide by MarketingLand. Track Tracking all the different factors of your email marketing campaign will allow you to analyse the success of the mail outs. There are a number of key performance indicators to track, including delivery rate, views, CTR etc. This will allow you to see when the best time of day to send emails…

    Cormac Reynolds/ ReveNewsin EMail- 20 readers -
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