Email Automation

  • Case Study: How HSN Lifted Revenue with Content Automation

    … Promoting daily deals across your website and email campaigns can be difficult to coordinate… but not if you’re using email content automation. Every day, the Home Shopping Network features one amazing deal on their website. They relied on email to promote those deals, but their email production process was tedious. They had to produce and proof…

    Movable Ink Blogin Content How To's- 20 readers -
  • How the Finance Industry Uses Email Automation

    … No one knows more about ROI than the financial services industry: they spend billions on digital marketing annually, and that number is steadily increasing. While many financial institutions are taking advantage of email marketing’s ROI, there is a notoriously low adoption of marketing automation throughout the industry. Why is that? One reason…

    Movable Ink Blogin EMail How To's- 16 readers -
  • An Interview with Kraig Swensrud, CMO of Campaign Monitor

    … Kraig Swensrud is an entrepreneur, product and marketing executive with a track record of success in leading high growth internet software companies. That history included the founding of GetFeedback and Kraig was the CMO of Salesforce. Kraig is now the Chief Marketing Officer of Campaign Monitor, a global leader in email marketing…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • How the Travel Industry Uses Email Automation

    … Marketing in the travel industry is all about timing. When you get the right offers to the people who are ready to book with you, you’ve got a profitable campaign. So how can you ensure you’re sending the right content to the right people without wasting valuable time and money? Email automation is a huge opportunity for the travel industry…

    Movable Ink Blogin EMail How To's- 16 readers -
  • How the Retail Industry Uses Email Automation

    … and introduce your brand to new customers in a welcome email. Retail brand Outdoor Voices sends a welcome email that gives a warm welcome to new customers and shows off their clothing. They make it easy for people to click-through in the email to make a purchase with bold call-to-action buttons. Cart abandonment emails Did you know that about 68…

    Movable Ink Blogin EMail How To's- 17 readers -
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