Email Best Practices

  • How Retailers Can Reach Their Audience by Targeting Consumer Interests

    …. The results speak for themselves: +300% click-through rates +100% open rates +50% email revenue Target your audience with messaging that appeals specifically to their affinity for local sports, hobbies or interests and give them a personalized experience, and they’re much more likely to engage with your emails and act on your offers. This entry was posted in Contextual Marketing and tagged contextual marketing, email best practices, geotargeting on Wednesday, October 28th, 2015 by Amy Mullen.…

    Movable Ink Blogin Mobile EMail How To's- 5 readers -
  • It’s a mobile world in email. Don’t forget the preview pane.

    …? If you don’t know or you’re not sure, you may be missing a real opportunity in the preview pane alone. In the early days of email marketing, the subject line was the element that most marketers left until last, but most email experts advocated as the best component for lifting open rates in 45 characters or less. Today, the preview text…

    Movable Ink Blogin EMail- 5 readers -
  • Email marketing 101: Are you just talking to yourself?

    … drawing them into your story. The middle is the body copy describing your promotion, news, offer, etc. The end is a simple, clear, CTA. It’s not broadcast, it’s personal Email is without doubt the most personal of all marketing channels. It’s addressed to one single person. It’s opened and read by one single person. That person is usually alone when…

    Movable Ink Blogin EMail- 8 readers -
  • 3 Lessons Spammers Taught Me About Marketing to Strangers

    … on Goodreads and asked them to read my novel for free in exchange for an honest review. The challenge? I’m approaching people I don’t know and I’m asking for a request in the first email, just like the spammers that invade my inbox. But thank goodness I’ve received so many spam messages, because now I know how NOT to approach perfect strangers. Out…

    {grow}in EMail- 6 readers -
Get the top posts daily into your mailbox!