Email Best Practices

  • How Retailers Can Reach Their Audience by Targeting Consumer Interests

    …. The results speak for themselves: +300% click-through rates +100% open rates +50% email revenue Target your audience with messaging that appeals specifically to their affinity for local sports, hobbies or interests and give them a personalized experience, and they’re much more likely to engage with your emails and act on your offers. This entry was posted in Contextual Marketing and tagged contextual marketing, email best practices, geotargeting on Wednesday, October 28th, 2015 by Amy Mullen.…

    Movable Ink Blogin Mobile EMail How To's- 6 readers -
  • It’s a mobile world in email. Don’t forget the preview pane.

    … in the preview pane can actually get your reader to take an action and click to open. The preview pane is an email component on mobile and desktop alike, but considering that 66% of emails are opened first in mobile, it’s in that handheld format where the preview text story can make the biggest impact. Best Practices Still Matter It’s sometimes surprising…

    Movable Ink Blogin EMail- 5 readers -
  • Email marketing 101: Are you just talking to yourself?

    … It’s always the simplest details that fall through the cracks. Email campaigns have a long list of important moving parts that all call out for our attention. We need to: Prepare the list Map links to text and images Keep track of looming deadlines Segment target audiences Avoid SPAM triggers Reduce file size Not to mention…

    Movable Ink Blogin EMail- 8 readers -
  • 3 Lessons Spammers Taught Me About Marketing to Strangers

    … attached it to this email.” (If you knew my audience you’d know I never share infographics) “Hey Mars, I’ve written a round-up post with the 30 best bloggers. I’ve included you of course and posted the link below. Please share it on your social media channels.” (No, no, no. That’s like knocking on my door asking for donations while you’re…

    {grow}in EMail- 7 readers -
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