Email Best Practices

  • How Retailers Can Reach Their Audience by Targeting Consumer Interests

    …. The results speak for themselves: +300% click-through rates +100% open rates +50% email revenue Target your audience with messaging that appeals specifically to their affinity for local sports, hobbies or interests and give them a personalized experience, and they’re much more likely to engage with your emails and act on your offers. This entry was posted in Contextual Marketing and tagged contextual marketing, email best practices, geotargeting on Wednesday, October 28th, 2015 by Amy Mullen.…

    Movable Ink Blogin Mobile EMail How To's- 4 readers -
  • It’s a mobile world in email. Don’t forget the preview pane.

    How often do you read through your emails the way your readers do? Not often enough is the honest answer from most businesses. Taking that moment or two to experience your own email the way your readers will can make a huge difference in the effectiveness of your campaigns. What do they see first? What makes them open and read your email? If you don’t know or you’re not sure ...

    Movable Ink Blog- 4 readers -
  • Email marketing 101: Are you just talking to yourself?

    … It’s always the simplest details that fall through the cracks. Email campaigns have a long list of important moving parts that all call out for our attention. We need to: Prepare the list Map links to text and images Keep track of looming deadlines Segment target audiences Avoid SPAM triggers Reduce file size Not to mention…

    Movable Ink Blogin EMail- 7 readers -
  • 3 Lessons Spammers Taught Me About Marketing to Strangers

    … on Goodreads and asked them to read my novel for free in exchange for an honest review. The challenge? I’m approaching people I don’t know and I’m asking for a request in the first email, just like the spammers that invade my inbox. But thank goodness I’ve received so many spam messages, because now I know how NOT to approach perfect strangers. Out…

    {grow}in EMail- 5 readers -
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