Email Blacklist

  • 10 Email Tracking Metrics You Should be Monitoring

    … back to your site is (hopefully) a primary strategy of your email marketing campaigns. Ensuring you have strong call-to-actions in your emails and you’re promoting those links effectively should be incorporated into design and content optimization strategies. Click to Open Rate – (CTO or CTOR) Of the people that opened your email, what…

    Douglas Karr/ Marketing Technology Blogin EMail- 18 readers -
  • BlackBox: Risk Management for ESPs Fighting Spammers

    …. Spamming a list isn’t about creating a relationship! The problem with this is that email service providers have a reputation with the internet service providers (ISPs). If the ISPs see a large complaint ration coming from one of the email servers, they’ll block all the email coming from that server! That means that every client that has email…

    Douglas Karr/ Marketing Technology Blogin EMail- 12 readers -