Email Blacklist

  • 10 Email Tracking Metrics You Should be Monitoring

    … emails directly in the junk folder or even blocked altogether. Some people utilize SenderScore for this, but the ISPs don’t monitor your SenderScore… each ISP has their own means of monitoring your reputation. List Retention – it’s said that up to 30% of a list can change email addresses in the course of a year! That means in order for your list…

    Douglas Karr/ Marketing Technology Blogin EMail- 17 readers -
  • BlackBox: Risk Management for ESPs Fighting Spammers

    … BlackBox describes itself as a consolidated, continually updated database of nearly every email address that is actively being bought and sold on the open market. It is used exclusively by Email Service Providers (ESPs), in order to predetermine if a sender’s list is permission-based, spammy, or outright toxic. Many of the problems that email…

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -