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We often share what works with email marketing, but how about the things that don’t work? Well, Citipost Mail put together a solid infographic, 10 Things You Shouldn’t Include In Your Email Campaign that provides details on what to avoid when writing or designing your emails. If you want to succeed with email marketing, here are some of the top faux-pas you should be sure to ...
… to unsubscribe. Stop making people log in or jump through hoops to unsubscribe from your mailing list. You’re going push them into hitting the SPAM button. Sending too many emails. If you want to send a lot… at least offer an option to receive less. Too many emails drives higher unsubscribes than anything else. Sending poorly designed emails…