Email Campaign Testing

  • What Elements Should You Be Testing in Your Email Campaigns?

    … of the email to identify combinations of variables that yield the most opens, clicks, and/or conversions. Also known as MV or 1024 Variation testing. This infographic from the great team at Email Monks helps layout the differences and strengths of A/B testing versus Multivariate Testing as it relates to email campaigns. Included are the steps involved…

    Douglas Karr/ Marketing Technology Blogin EMail- 14 readers -