Email Campaigns

    • Split A/B Testing: How to Improve Your Email Newsletters

      Big Gains From Small Edits As the world of digital marketing continues to grow, we are constantly learning of new ways to improve upon techniques, even for certain channels that we have been working with for a long time. When it comes to Email marketing specifically, there is always room for improvement. As we have often found, some of the biggest improvements can come from the smallest of edits.

      ROI Factor Blogin EMail How To's- 14 readers -
  • 4 Questions That Can Contextualize Your Emails

    … Giving your email address to a company carries the same fear as giving out your number at a bar. Even if you liked the person initially, there’s always the risk he or she will call and call and never take a hint. Too many companies are sending emails like the creeps who keep calling even after being rejected. They’re flooding inboxes…

    Relevancein EMail Content- 4 readers -
  • Valentine’s Day Email Marketing: Our Favorite Campaigns

    … some of our favorite email marketing campaigns from the holiday weekend to see what features really stand out in the inbox. Take a look at our list below, and see if you can incorporate any of these elements into your next email marketing campaign. 1. American Eagle One of the biggest challenges in email marketing is getting a potential customer…

    ROI Factor Blogin EMail- 17 readers -
  • Re-engaging Old Leads With Email Workflow

    …, not just spamming them), we established two points in the workflow with branching logic to once again re-engage if needed. Each of these milestones in the campaign helped us keep the most interested leads engaged, completing the workflow and (hopefully) moving on to the sales team. For instance, if a person hadn’t opened an email in a specific amount…

    Dan Moyle/ Relevancein EMail Content- 8 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    …. In each case, notice on-boarding emails that inspire a double opt-in, follow-ups with new perks when engagement is low, personal one-to-one recommendations based on email or site interaction, and—here’s the kicker—humanized, engaging language. Lead Scoring If automated mid-funnel content bridges the gap between intrigue and sale, how do we measure…

    Relevancein Content- 25 readers -
  • Happy Movember: Get Your Stache On

    … does email marketing play for Movember? What have you found to be most effective? Email marketing is our most important communication channel and our most effective direct line to our community. It plays a huge part in our campaign each year, from recruiting past participants to come back again, to engaging and inspiring this year’s Mo Bros…

    Movable Ink Blogin EMail- 6 readers -
  • Holiday Marketing Already in Full Swing

    …% report Black Friday as the most profitable day of the year. The report credits the early bird strategies to higher earnings in 2014 after an earlier than usual holiday marketing season. For email marketers, that means planning email campaigns far in advance to take advantage of early shoppers. We recommend retailers push their first big send…

    Movable Ink Blogin EMail- 4 readers -
  • 9 Ways to Boost Product Sales with Email Marketing

    … a bit complicated to come up with innovative ways of designing conversion-focused email campaigns. Hence, we have designed an infographic summarizing the 9 ways in which you can deliver a better and more personalized service to your subscribers. Paras Arora, Product Marketing at TargetingMantra. In their infographic, 9 Successful Email Marketing…

    Douglas Karr/ Marketing Technology Blogin EMail- 20 readers -
  • Email Marketing Goals to Set For 2015

    … Email Marketing Goals to Set For 2015 Regardless of the time year, it’s always good to set marketing goals. It’s important to reassess your campaigns and look for ways to improve your business. Although social media marketing continues to be on the rise, it’s important not to neglect your e-mail marketing campaign. Setting goals makes it much…

    Rise to the Topin EMail- 7 readers -
  • It’s Time to Plan Your Valentine’s Day Campaigns!

    … Love is in the air, can you feel it? Ok, maybe we’re a little early but it will be in the air next month as Valentine’s Day approaches. Valentine’s Day is Saturday, February 14 this year – providing you plenty of time to ramp up your email marketing and social campaigns. Valentine’s Day is a huge deal for most email marketers and is simply…

    Douglas Karr/ Marketing Technology Blogin EMail- 8 readers -
  • The 7 Best Email Newsletters of the 2014 Holiday Season

    … is historically extremely cold (particularly near the Blue Fountain Media offices in New York City!), and while it was much warmer than usual, it is still the best time of the year to huddle up with a cup of coffee. Dunkin’ Donuts understands this quite clearly, and took advantage with their holiday email campaign. Much like Amazon, they focused…

    Austin Paley/ ROI Factor Blogin EMail- 21 readers -
  • Four Ways to Make your Email Campaigns More Successful

    … It seems that today, we all live and breathe by email. In fact, we get so much email today that we spend more of our time actually sorting through it rather than reading it. Think about this morning when you checked your email. Whether you were aware of it or not, you were actually sorting Read more The post Four Ways to Make your Email Campaigns More Successful appeared first on Inbound Marketing & PR Agency in Tampa, FL. …

    Cindy Kelly/ mediafusionnow.comin EMail- 6 readers -
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