Email Campaigns

  • Split A/B Testing: How to Improve Your Email Newsletters

    …Big Gains From Small Edits As the world of digital marketing continues to grow, we are constantly learning of new ways to improve upon techniques, even for certain channels that we have been working with for a long time. When it comes to Email marketing specifically, there is always room for improvement. As we have often found, some of the biggest…

    ROI Factor Blogin EMail How To's- 19 readers -
  • 4 Questions That Can Contextualize Your Emails

    Giving your email address to a company carries the same fear as giving out your number at a bar. Even if you liked the person initially, there’s always the risk he or she will call and call and never take a hint. Too many companies are sending emails like the creeps who keep calling even after being rejected.

    Relevance- 6 readers -
  • Valentine’s Day Email Marketing: Our Favorite Campaigns

    … some of our favorite email marketing campaigns from the holiday weekend to see what features really stand out in the inbox. Take a look at our list below, and see if you can incorporate any of these elements into your next email marketing campaign. 1. American Eagle One of the biggest challenges in email marketing is getting a potential customer…

    ROI Factor Blogin EMail- 19 readers -
  • Re-engaging Old Leads With Email Workflow

    … in on a segment of your audience that’s been low on engagement and send them an email to let them know you’re ready to reconnect. Then, make opting out easy—but make opting in even easier. Finally, over time, nurture them with highly relevant content, and consider checking in at multiple points in the campaign to make sure they’re still engaged. Monitor…

    Dan Moyle/ Relevancein EMail Content- 9 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    … moment in their purchase journey. White Papers A white paper typically looks like a longform fact sheet or an e-book on statistical steroids. Call me crazy, but the NCIA has nailed its white papers on evolving cannabis policy, providing data and actionable how-to’s for its entrepreneurial audience. Integrated Email Campaigns Email campaigns can…

    Relevancein Content- 30 readers -
  • Happy Movember: Get Your Stache On

    … November 1st marked the beginning of Movember, and men and women everywhere are celebrating the moustache in support of men’s health. We interviewed Meaghan Bilinski, Content Marketing Manager for the Movember Foundation, to find out what makes the Movember movement successful, and how email helps the organization reach and engage its audience…

    Movable Ink Blogin EMail- 6 readers -
  • Holiday Marketing Already in Full Swing

    …% report Black Friday as the most profitable day of the year. The report credits the early bird strategies to higher earnings in 2014 after an earlier than usual holiday marketing season. For email marketers, that means planning email campaigns far in advance to take advantage of early shoppers. We recommend retailers push their first big send…

    Movable Ink Blogin EMail- 5 readers -
  • Email Marketing Goals to Set For 2015

    … Email Marketing Goals to Set For 2015 Regardless of the time year, it’s always good to set marketing goals. It’s important to reassess your campaigns and look for ways to improve your business. Although social media marketing continues to be on the rise, it’s important not to neglect your e-mail marketing campaign. Setting goals makes it much…

    Rise to the Topin EMail- 10 readers -
  • It’s Time to Plan Your Valentine’s Day Campaigns!

    … Love is in the air, can you feel it? Ok, maybe we’re a little early but it will be in the air next month as Valentine’s Day approaches. Valentine’s Day is Saturday, February 14 this year – providing you plenty of time to ramp up your email marketing and social campaigns. Valentine’s Day is a huge deal for most email marketers and is simply…

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -
  • The 7 Best Email Newsletters of the 2014 Holiday Season

    … is historically extremely cold (particularly near the Blue Fountain Media offices in New York City!), and while it was much warmer than usual, it is still the best time of the year to huddle up with a cup of coffee. Dunkin’ Donuts understands this quite clearly, and took advantage with their holiday email campaign. Much like Amazon, they focused…

    Austin Paley/ ROI Factor Blogin EMail- 26 readers -
  • Four Ways to Make your Email Campaigns More Successful

    … It seems that today, we all live and breathe by email. In fact, we get so much email today that we spend more of our time actually sorting through it rather than reading it. Think about this morning when you checked your email. Whether you were aware of it or not, you were actually sorting Read more The post Four Ways to Make your Email Campaigns More Successful appeared first on Inbound Marketing & PR Agency in Tampa, FL. …

    Cindy Kelly/ mediafusionnow.comin EMail- 6 readers -
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