Email Campaigns

  • Your Email List Can Be Destructive to Email Delivery

    … Delivery? Not maintaining your data quality will compromise your deliverability. Situations that hurt your sending reputation are hard bounced emails, spam complaints, hitting traps, and your subscriber engagement rate. Start by finding out where your reputation currently stands. You can plug in your mailing IP address or domain at senderscore.org…

    Growmapin Affiliate EMail- 35 readers -
  • Split A/B Testing: How to Improve Your Email Newsletters

    …. By isolating your adjustments, you can learn which varying factors are helping to improve your campaigns, and which changes are hurting them. A/B Split Testing for Email The best approach for this experimental improvement is commonly referred to as A/B Split Testing: a function available within most email marketing services. The actual process…

    ROI Factor Blogin EMail How To's- 30 readers -
  • 4 Questions That Can Contextualize Your Emails

    … Giving your email address to a company carries the same fear as giving out your number at a bar. Even if you liked the person initially, there’s always the risk he or she will call and call and never take a hint. Too many companies are sending emails like the creeps who keep calling even after being rejected. They’re flooding inboxes…

    Relevancein EMail Content- 18 readers -
  • Valentine’s Day Email Marketing: Our Favorite Campaigns

    This year Valentine’s Day conveniently crossed paths with President’s Day. With that 3-day-weekend came some questionably cold weather, and endless opportunities for shopping online. Therefore, the only love letter I wanted to receive was in the form of an email filled with discount codes. Apparently I wasn’t alone.

    ROI Factor Blog- 30 readers -
  • Re-engaging Old Leads With Email Workflow

    … a specific time frame (this calendar year) and wasn’t already a customer. This list fed a workflow that sent an email to re-engage them, or allow them to opt-out of future communications. It’s important to note here that we were clear in why we were emailing them and we offered an opt-out feature. Because this list had leads who had potentially forgotten…

    Dan Moyle/ Relevancein EMail Content- 13 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    …. Only six percent of B2B marketers, however, rate their content marketing strategy as “highly effective,” according to the Content Marketing Institute’s 2016 B2B content marketing report. This should alert us to a break in the path between content creation and conversion. While leads pour in with successful top-funnel campaigns, return…

    Relevancein Content- 41 readers -
  • Happy Movember: Get Your Stache On

    … November 1st marked the beginning of Movember, and men and women everywhere are celebrating the moustache in support of men’s health. We interviewed Meaghan Bilinski, Content Marketing Manager for the Movember Foundation, to find out what makes the Movember movement successful, and how email helps the organization reach and engage its audience…

    Movable Ink Blogin EMail- 6 readers -
  • Holiday Marketing Already in Full Swing

    …% report Black Friday as the most profitable day of the year. The report credits the early bird strategies to higher earnings in 2014 after an earlier than usual holiday marketing season. For email marketers, that means planning email campaigns far in advance to take advantage of early shoppers. We recommend retailers push their first big send…

    Movable Ink Blogin EMail- 7 readers -
  • 9 Ways to Boost Product Sales with Email Marketing

    … a bit complicated to come up with innovative ways of designing conversion-focused email campaigns. Hence, we have designed an infographic summarizing the 9 ways in which you can deliver a better and more personalized service to your subscribers. Paras Arora, Product Marketing at TargetingMantra. In their infographic, 9 Successful Email Marketing…

    Douglas Karr/ Marketing Technology Blogin EMail- 25 readers -
  • It’s Time to Plan Your Valentine’s Day Campaigns!

    … Love is in the air, can you feel it? Ok, maybe we’re a little early but it will be in the air next month as Valentine’s Day approaches. Valentine’s Day is Saturday, February 14 this year – providing you plenty of time to ramp up your email marketing and social campaigns. Valentine’s Day is a huge deal for most email marketers and is simply…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • The 7 Best Email Newsletters of the 2014 Holiday Season

    … is historically extremely cold (particularly near the Blue Fountain Media offices in New York City!), and while it was much warmer than usual, it is still the best time of the year to huddle up with a cup of coffee. Dunkin’ Donuts understands this quite clearly, and took advantage with their holiday email campaign. Much like Amazon, they focused…

    Austin Paley/ ROI Factor Blogin EMail- 36 readers -
  • Four Ways to Make your Email Campaigns More Successful

    … It seems that today, we all live and breathe by email. In fact, we get so much email today that we spend more of our time actually sorting through it rather than reading it. Think about this morning when you checked your email. Whether you were aware of it or not, you were actually sorting Read more The post Four Ways to Make your Email Campaigns More Successful appeared first on Inbound Marketing & PR Agency in Tampa, FL. …

    Cindy Kelly/ mediafusionnow.comin EMail- 6 readers -
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