Email Campaigns

  • Your Email List Can Be Destructive to Email Delivery

    … Have you thought about what might be the real reason behind your poor email delivery? Many marketers blame the email platform they are using. In most cases, it is not a flaw with your platform, but a flaw with how you follow best email marketing practices. One of the most overlooked areas is a poor quality email list. What Hurts Your Email…

    Growmapin Affiliate EMail- 36 readers -
  • Split A/B Testing: How to Improve Your Email Newsletters

    … for Newsletter A/B Split Testing involves splitting a small, randomly selected subset of your mailing list subscribers into two groups. Then, each of these groups receives an email that is nearly identical, except for a small tweak that you are testing. For example, you might test different subject lines or calls-to-action in order to see how…

    ROI Factor Blogin EMail How To's- 30 readers -
  • 3 Email Marketing Lessons from Presidential Email Campaigns

    … The reason email is so important to presidential campaigns can be distilled down to two words: it works. Barack Obama’s successful 2012 re-election campaign used email marketing to rake in an astonishing $500 million, which represented 90% of the money it raised online. This year’s U.S. presidential campaign is expected to cost candidates…

    Movable Ink Blogin EMail- 12 readers -
  • 4 Questions That Can Contextualize Your Emails

    … for my day. It might not be hard to check a forecast and know that I should dress warm on a cold day, but the breakdown of different factors and expected timeframes makes my life simpler. All marketing emails should do the same. Be genuinely helpful so consumers actually like hearing from you. It builds trust, and when customers trust you, they become…

    Relevancein EMail Content- 19 readers -
  • Valentine’s Day Email Marketing: Our Favorite Campaigns

    … some of our favorite email marketing campaigns from the holiday weekend to see what features really stand out in the inbox. Take a look at our list below, and see if you can incorporate any of these elements into your next email marketing campaign. 1. American Eagle One of the biggest challenges in email marketing is getting a potential customer…

    ROI Factor Blogin EMail- 33 readers -