Email Campaigns

    • Your Email List Can Be Destructive to Email Delivery

      Have you thought about what might be the real reason behind your poor email delivery? Many marketers blame the email platform they are using. In most cases, it is not a flaw with your platform, but a flaw with how you follow best email marketing practices. One of the most overlooked areas is a poor quality email list.

      Growmapin Affiliate EMail- 18 readers -
  • Split A/B Testing: How to Improve Your Email Newsletters

    …. By isolating your adjustments, you can learn which varying factors are helping to improve your campaigns, and which changes are hurting them. A/B Split Testing for Email The best approach for this experimental improvement is commonly referred to as A/B Split Testing: a function available within most email marketing services. The actual process…

    ROI Factor Blogin EMail How To's- 24 readers -
  • 4 Questions That Can Contextualize Your Emails

    Giving your email address to a company carries the same fear as giving out your number at a bar. Even if you liked the person initially, there’s always the risk he or she will call and call and never take a hint. Too many companies are sending emails like the creeps who keep calling even after being rejected.

    Relevance- 6 readers -
  • Valentine’s Day Email Marketing: Our Favorite Campaigns

    … and imagery to fit the theme of the holiday they are currently promoting. It can often be difficult for businesses to sell a holiday promotion while remaining on brand, but considering Party City’s product line and clientele, the door is open for them to have fun with their email campaigns throughout the year. Have you seen any new and interesting email trends in your inbox? Did any of your favorites make our list? Comment below or tweet us @BFMweb. …

    ROI Factor Blogin EMail- 19 readers -
  • Re-engaging Old Leads With Email Workflow

    …, not just spamming them), we established two points in the workflow with branching logic to once again re-engage if needed. Each of these milestones in the campaign helped us keep the most interested leads engaged, completing the workflow and (hopefully) moving on to the sales team. For instance, if a person hadn’t opened an email in a specific amount…

    Dan Moyle/ Relevancein EMail Content- 9 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    … moment in their purchase journey. White Papers A white paper typically looks like a longform fact sheet or an e-book on statistical steroids. Call me crazy, but the NCIA has nailed its white papers on evolving cannabis policy, providing data and actionable how-to’s for its entrepreneurial audience. Integrated Email Campaigns Email campaigns can…

    Relevancein Content- 30 readers -
  • Happy Movember: Get Your Stache On

    … does email marketing play for Movember? What have you found to be most effective? Email marketing is our most important communication channel and our most effective direct line to our community. It plays a huge part in our campaign each year, from recruiting past participants to come back again, to engaging and inspiring this year’s Mo Bros…

    Movable Ink Blogin EMail- 6 readers -
  • Holiday Marketing Already in Full Swing

    …% report Black Friday as the most profitable day of the year. The report credits the early bird strategies to higher earnings in 2014 after an earlier than usual holiday marketing season. For email marketers, that means planning email campaigns far in advance to take advantage of early shoppers. We recommend retailers push their first big send…

    Movable Ink Blogin EMail- 5 readers -
  • 9 Ways to Boost Product Sales with Email Marketing

    … a bit complicated to come up with innovative ways of designing conversion-focused email campaigns. Hence, we have designed an infographic summarizing the 9 ways in which you can deliver a better and more personalized service to your subscribers. Paras Arora, Product Marketing at TargetingMantra. In their infographic, 9 Successful Email Marketing…

    Douglas Karr/ Marketing Technology Blogin EMail- 22 readers -
  • Email Marketing Goals to Set For 2015

    … Email Marketing Goals to Set For 2015 Regardless of the time year, it’s always good to set marketing goals. It’s important to reassess your campaigns and look for ways to improve your business. Although social media marketing continues to be on the rise, it’s important not to neglect your e-mail marketing campaign. Setting goals makes it much…

    Rise to the Topin EMail- 10 readers -
  • It’s Time to Plan Your Valentine’s Day Campaigns!

    … Love is in the air, can you feel it? Ok, maybe we’re a little early but it will be in the air next month as Valentine’s Day approaches. Valentine’s Day is Saturday, February 14 this year – providing you plenty of time to ramp up your email marketing and social campaigns. Valentine’s Day is a huge deal for most email marketers and is simply…

    Douglas Karr/ Marketing Technology Blogin EMail- 13 readers -
  • The 7 Best Email Newsletters of the 2014 Holiday Season

    … is historically extremely cold (particularly near the Blue Fountain Media offices in New York City!), and while it was much warmer than usual, it is still the best time of the year to huddle up with a cup of coffee. Dunkin’ Donuts understands this quite clearly, and took advantage with their holiday email campaign. Much like Amazon, they focused…

    Austin Paley/ ROI Factor Blogin EMail- 26 readers -
  • Four Ways to Make your Email Campaigns More Successful

    … It seems that today, we all live and breathe by email. In fact, we get so much email today that we spend more of our time actually sorting through it rather than reading it. Think about this morning when you checked your email. Whether you were aware of it or not, you were actually sorting Read more The post Four Ways to Make your Email Campaigns More Successful appeared first on Inbound Marketing & PR Agency in Tampa, FL. …

    Cindy Kelly/ mediafusionnow.comin EMail- 6 readers -
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