Email Churn

  • Re-engaging Old Leads With Email Workflow

    …, not just spamming them), we established two points in the workflow with branching logic to once again re-engage if needed. Each of these milestones in the campaign helped us keep the most interested leads engaged, completing the workflow and (hopefully) moving on to the sales team. For instance, if a person hadn’t opened an email in a specific amount…

    Dan Moyle/ Relevancein EMail Content- 9 readers -
  • The Optimistic Future Of Programmatic Email List Growth

    … Published 1 min ago 19 Back in the day, email was strictly a communications tool for academic and business purposes. But it quickly became a solution for personal communication among friends and family, and continues to grow in its use and usefulness. Early in the lifecycle of email, smart marketers realized that email marketing presented…

    Relevancein EMail Content- 11 readers -