Email Churn

  • Re-engaging Old Leads With Email Workflow

    …, not just spamming them), we established two points in the workflow with branching logic to once again re-engage if needed. Each of these milestones in the campaign helped us keep the most interested leads engaged, completing the workflow and (hopefully) moving on to the sales team. For instance, if a person hadn’t opened an email in a specific amount…

    Dan Moyle/ Relevancein EMail Content- 13 readers -
  • The Optimistic Future Of Programmatic Email List Growth

    … to build an email list, but also for large enterprises with multiple divisions and numerous products. In both cases, marketers face two of the biggest challenges in the email marketing world – churn and growth. Email List Growth (and Subsequent Churn) Email churn – or as some say, attrition – happens a few ways. Some churn is inevitable. Consumers…

    Relevancein EMail Content- 14 readers -
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