Email Churn

  • Re-engaging Old Leads With Email Workflow

    … a specific time frame (this calendar year) and wasn’t already a customer. This list fed a workflow that sent an email to re-engage them, or allow them to opt-out of future communications. It’s important to note here that we were clear in why we were emailing them and we offered an opt-out feature. Because this list had leads who had potentially forgotten…

    Dan Moyle/ Relevancein EMail Content- 9 readers -
  • The Optimistic Future Of Programmatic Email List Growth

    … to build an email list, but also for large enterprises with multiple divisions and numerous products. In both cases, marketers face two of the biggest challenges in the email marketing world – churn and growth. Email List Growth (and Subsequent Churn) Email churn – or as some say, attrition – happens a few ways. Some churn is inevitable. Consumers…

    Relevancein EMail Content- 10 readers -