Email Clients

An email client, email reader, or more formally mail user agent (MUA), is a computer program used to access and manage a user's email.The term can refer to any system capable of accessing the user's email mailbox, regardless of it being a mail user agent, a relaying server, or a human typing on a terminal. In addition, a web application that provides message management, composition, and reception functions is sometimes also considered an email client, but more commonly referred to as webmail.Popular locally installed email clients include Microsoft Outlook, IBM Lotus Notes, Pegasus Mail, Mozilla's Thunderbird, The Bat!, Eudora, KMail in the Kontact suite, Evolution and Apple Inc.'s Mail.
Posts about Email Clients
  • Why PreHeader Text Is the Most Neglected Part of An Email

    … Retina display: Once again, there’s more space dedicated to the preheader than to the subject lines. (Thanks to Litmus for these iPhone images). These are just the views for Apple phones, but with the push to larger and larger smartphones and “phablets”, preheader text space is only getting larger. I don’t want to go on too long about how critical…

    Pam Neely/ GetResponse Blogin EMail- 16 readers -
  • 7 Spots to Score Free Email Marketing Templates

    … these free email marketing templates, just download, unzip, and import the template files into a email marketing tool like Mail Chimp. From there, you can use the tool’s email editor to add a logo, edit text, add links, etc. Easy peasy! 2. Campaign Monitor 30+ Free Email Templates Campaign Monitor offers a colorful collection of 30+ free email…

    Megan Marrs/ WordStreamin EMail- 14 readers -
  • The Road To Email Design Superstardom & A Look Into The Future

    Last month, I explored some of the most innovatively-designed emails of 2014, which included sliding carousels, videos, progressive disclosure and live content. Those emails might have impressed you, but also left you wondering “how can I apply some of those techniques to my own campaigns?” So, to help you become an email design superstar I’ve put together a list of steps th ...

    Andrew King/ Marketing Land- 12 readers -
  • 5 Emails Pushing The Boundaries Of HTML & CSS

    … I recently participated on a panel of email designers, hackers and entrepreneurs that discussed the many difficulties that email designers face with poor CSS support in various email clients and what developers could do to fix that issue. Despite the limitations of many email clients these days (even the new Inbox by Gmail app doesn’t support…

    Andrew King/ Marketing Landin EMail- 9 readers -
  • Inbox Love Exclusive Look At Inbox by Gmail

    … teams thinking on the future of email clients. She stressed that Inbox’s development will be driven by user feedback and that Google wants it to become a major platform for organizing communications and daily life. To add on, Agarwal confirmed that Gmail and Inbox will continue to be developed separately, and hinted that at some point…

    Ronnie Brant/ Movable Ink Blogin Google- 5 readers -
  • 250ok: The Inbox Placement Alternative to Return Path

    … Over 85% of the world’s email traffic is considered malicious, making it much more difficult for valid email marketers to get their messages to the inbox. In some cases, being blacklisted can cause up to 70+% (maybe more depending on where you send mail to) of your email to be rejected or placed in the Spam/Junk/Bulk folder. Over 20…

    Douglas Karr/ Marketing Technology Blogin EMail- 14 readers -
  • A Checklist for Avoiding Mistakes in Email Marketing

    For a brand whose marketing messages can get in front of thousands of people, the impact of a “small” mistake can be enormous. Think about it, not only is there a chance of making a bad impression (or a real brand damage), but mistakes can also have a direct influence on conversions. So as a marketer you want to reduce the number of possible (high impact) mistakes.

    Jordie Van Rijn/ GetResponse Blog- 5 readers -
  • 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    … – or don’t – based on the facts. User behavior doesn’t lie. Litmus Email Previews If you’ve ever sent HTML emails, you’ve probably experienced headache-inducing rendering issues across different email clients. Litmus is a tool that will completely change your perspective on the email campaign testing process. Instead of enlisting the help of everyone you…

    Brittney Sheffield/ Search Engine Watchin SEO- 6 readers -
  • 10 Email Marketing Tips for Professionals

    … to load, and often, large images or graphics are the cause of slow loading speeds. Large background images significantly bog down the time it takes to load a message in most email clients, which ultimately harms the user experience and your conversion rate. Email clients such as Gmail actually block images automatically and require manual permission…

    Matt Hoggatt/ Adknowledge Blogin EMail- 6 readers -
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