Email Clients

An email client, email reader, or more formally mail user agent (MUA), is a computer program used to access and manage a user's email.The term can refer to any system capable of accessing the user's email mailbox, regardless of it being a mail user agent, a relaying server, or a human typing on a terminal. In addition, a web application that provides message management, composition, and reception functions is sometimes also considered an email client, but more commonly referred to as webmail.Popular locally installed email clients include Microsoft Outlook, IBM Lotus Notes, Pegasus Mail, Mozilla's Thunderbird, The Bat!, Eudora, KMail in the Kontact suite, Evolution and Apple Inc.'s Mail.
Posts about Email Clients
  • Why PreHeader Text Is the Most Neglected Part of An Email

    … to action, followed by a brief summary of what the email is about. The summary directly supports the call to action. Notice that all these preheaders also begin with a verb. 2) Write your preheader with the understanding that subscribers using different email clients will see different lengths of it. Some email clients will show the first 75…

    Pam Neely/ GetResponse Blogin EMail- 20 readers -
  • 7 Spots to Score Free Email Marketing Templates

    … in good hands! 6. Zurb Zurb offers five free responsive email newsletter templates with several different layout options. Choose from various sidebar designs, image orientations and more! Zurb templates provide a fluid layout and separate CSS and HTML files for each template. If you’re adding images, you’ll have to create a separate image folder…

    Megan Marrs/ WordStreamin EMail- 27 readers -
  • The Road To Email Design Superstardom & A Look Into The Future

    … HTML and CSS support, and therefore, allow you to do the coolest things. Native Apple clients such as Mac Mail and Outlook for Mac also use WebKit and will support most of the techniques shown above. Web-based and desktop clients have the most limited HTML and CSS support, so make sure you have at least 30 to 40 percent of your subscribers opening…

    Andrew King/ Marketing Landin EMail- 18 readers -
  • Ensure Your Message Gets Read: 10 Essential Tips for Creating Mobile-Friendly Emails

    … devices Don’t worry; you don’t need to buy a dozen mobile phones to properly test your emails. Litmus has a paid service that runs comprehensive tests on more than 30 email clients. They offer a free seven-day trial to get you started. To run a test, you simply provide your email message’s HTML. Litmus then opens your email message in multiple clients…

    Copybloggerin EMail- 16 readers -
  • 5 Emails Pushing The Boundaries Of HTML & CSS

    … environment. Luckily, it seems to work perfectly on my iPhone and iPad and degrades nicely in less sophisticated clients such as Outlook. Movember: Hamburger Button The Movember team decided to incorporate one of the most familiar icons and features used in mobile web design into their email: the “hamburger” button. It’s not as delicious as it sounds…

    Andrew King/ Marketing Landin EMail- 16 readers -
  • Inbox Love Exclusive Look At Inbox by Gmail

    … teams thinking on the future of email clients. She stressed that Inbox’s development will be driven by user feedback and that Google wants it to become a major platform for organizing communications and daily life. To add on, Agarwal confirmed that Gmail and Inbox will continue to be developed separately, and hinted that at some point…

    Ronnie Brant/ Movable Ink Blogin Google- 12 readers -
  • 250ok: The Inbox Placement Alternative to Return Path

    … Over 85% of the world’s email traffic is considered malicious, making it much more difficult for valid email marketers to get their messages to the inbox. In some cases, being blacklisted can cause up to 70+% (maybe more depending on where you send mail to) of your email to be rejected or placed in the Spam/Junk/Bulk folder. Over 20…

    Douglas Karr/ Marketing Technology Blogin EMail- 21 readers -
  • A Checklist for Avoiding Mistakes in Email Marketing

    … doing the sends for you: Include that number in the briefing. Check! Beware of technical problems and incorrect links Check the technical part of your campaign. Make sure that your email displays well in all email clients like gmail, outlook as well as in mobile email clients. Also check if there are no problems with the HTML code and make sure…

    Jordie Van Rijn/ GetResponse Blogin Social EMail- 7 readers -
  • 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    … – or don’t – based on the facts. User behavior doesn’t lie. Litmus Email Previews If you’ve ever sent HTML emails, you’ve probably experienced headache-inducing rendering issues across different email clients. Litmus is a tool that will completely change your perspective on the email campaign testing process. Instead of enlisting the help of everyone you…

    Brittney Sheffield/ Search Engine Watchin SEO- 6 readers -
  • 10 Email Marketing Tips for Professionals

    There are a lot of brands and marketers out there who overlook the incredible ROI of email marketing. Over the years, abuse by spammers and deliverability challenges have led many to be skeptical of email and seek other ways to reach their customers. However, despite the variety of challenges that often face email marketers, email continues to be one of the most effective ch ...

    Matt Hoggatt/ Adknowledge Blog- 11 readers -
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