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In working with several email vendors, I’ve always been surprised at the lack of pre-designed, effective triggered email campaigns within the accounts upon implementation. If you’re a platform reading this – you should have these campaigns ready to go in your system. If you’re an email marketer, you should be working to incorporate as many types of triggered emails you can to ...
… engagement opportunities. Included are purchase confirmations, back orders, shipping confirmations and returns or refund email triggers. Account Email – Notifications to consumers of changes to their account, like password updates, changes to email, profile changes, etc. Personal Event Email – Birthday, anniversary, and other personal milestones…