Email Content

  • [Infographic] Using the Marketing Funnel to Improve Your Email Marketing

    … messages at the right time. But how closely do your email campaigns follow the marketing funnel? Without mapping your emails to your customers’ stage in the funnel, you could be delivering poor experiences instead of converting loyal customers. Use the infographic below to determine which types of email content are appropriate for various stages…

    Movable Ink Blogin EMail- 14 readers -
  • How to Use Customer Testimonials in Your Email Marketing

    … Customer testimonials are one of the most powerful tools that email marketers have in their conversion arsenal. Why? Because they work. And they work because they function as social proof – an extremely powerful motivator of consumer action. According to Syed Balkhi, the co-founder of OptinMonster, social proof is “a psychological phenomenon…

    Movable Ink Blog- 13 readers -
  • How to Optimize Your Email Content’s Readability

    … troubling for email marketers – researchers have determined that “on average, readers are spending 15-20 seconds on each email they open.” And during that 15-20 seconds, your recipients aren’t actually reading your message; rather, they are scanning it to find information that is immediately relevant to them. So, it’s up to you to provide content…

    Movable Ink Blog- 9 readers -
  • How to Write Email Content for Short Attention Spans

    … personalization lets you deliver relevant content to your subscribers and helps you create better customer experiences. Personalization can be as basic as including the recipient’s name in the subject line and copy. Or it can be very sophisticated, making use of contextually designed email programs to capture and hold attention with automatic, dynamically…

    Movable Ink Blog- 8 readers -
  • 5 Email Subject Line Mistakes to Avoid + 1 Big Way to Boost Open-Rates

    … set of eyes on your email content to help catch minor errors that you might easily miss. Grab a friend or colleague and ask them to give your email a quick read. Abusing the caps-lock button “DON’T SHOUT AT ME!! Honestly, all caps lock? It’s binned.” Following closely behind was subject lines in all caps at 24%. There’s no question that using…

    Movable Ink Blog- 8 readers -
  • How to Use Storytelling to Write Better Emails

    ….” That explains why stories are such an incredibly powerful tool for email marketers to use to connect with customers. Weaving stories into your email content You don’t have to be a fiction writer to be an effective storytelling email-marketer. “Storytelling is not inventing a story,” advises i-SCOOP’s J-P De Clerck. “In fact, the very reason why your…

    Movable Ink Blog- 8 readers -
  • 3 Ways to Use Email Marketing + Pokemon Go to Promote Your Business

    …. Contextual email marketing + Pokemon Go There are a host of local marketing opportunities that businesses are already taking advantage of – among them branded Pokestops and soon-to-be-released branded content (T-Mobile branded Pokeballs, anyone?) But there is another huge and virtually untapped way to market your business with Pokemon Go: email…

    Movable Ink Blogin EMail- 28 readers -
  • Monday Catch-up: Improve Open Rates and Write Better Subject Lines

    … Good Monday morning, marketers! Here a few news items to help get your workweek off to an informed start. Tips for improving open and clickthrough rates “In a perfect world, your emails would be opened and read by all your subscribers, thereby increasing the engagement on your website exponentially. But sadly, we are not living in a perfect world…

    Movable Ink Blog- 9 readers -
  • How to Use Emojis in Your Email Campaigns

    … Email marketers are increasingly using emojis – along with their less-graphically sophisticated counterparts, emoticons – in their messages. (To learn about the differences between emojis and emoticons, check out this deep dive into the subject.) VentureBeat recently reported that “the rise of triggered email messages, and email…

    Movable Ink Blogin EMail How To's- 11 readers -
  • Monday Catch-up: Email-Generated Data, Content Writing & Reconnecting

    … throughout organizations will be digging for and discovering incredible new insights” in the data that email generates. “With 2020 on the horizon, marketers will move beyond opens and clicks to developing complete customer profiles based on actual purchases and brand affinities as seen in the inbox,” he says. Tips for high-performance email content…

    Movable Ink Blogin EMail Content- 15 readers -
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