Email Content

  • How to Use Customer Testimonials in Your Email Marketing

    … Customer testimonials are one of the most powerful tools that email marketers have in their conversion arsenal. Why? Because they work. And they work because they function as social proof – an extremely powerful motivator of consumer action. According to Syed Balkhi, the co-founder of OptinMonster, social proof is “a psychological phenomenon…

    Movable Ink Blog- 11 readers -
  • How to Optimize Your Email Content’s Readability

    … We’ve all heard that “reading is fundamental.” We’re going to tweak that adage a bit for email marketers and coin a new one: “readability is fundamental.” In fact, it’s probably safe to say that in terms of importance to a campaign’s success, readability is right up there with deliverability, a topic we recently covered in our recent post about…

    Movable Ink Blog- 9 readers -
  • How to Write Email Content for Short Attention Spans

    … personalization lets you deliver relevant content to your subscribers and helps you create better customer experiences. Personalization can be as basic as including the recipient’s name in the subject line and copy. Or it can be very sophisticated, making use of contextually designed email programs to capture and hold attention with automatic, dynamically…

    Movable Ink Blog- 8 readers -
  • 5 Email Subject Line Mistakes to Avoid + 1 Big Way to Boost Open-Rates

    … set of eyes on your email content to help catch minor errors that you might easily miss. Grab a friend or colleague and ask them to give your email a quick read. Abusing the caps-lock button “DON’T SHOUT AT ME!! Honestly, all caps lock? It’s binned.” Following closely behind was subject lines in all caps at 24%. There’s no question that using…

    Movable Ink Blog- 8 readers -
  • How to Use Storytelling to Write Better Emails

    ….” That explains why stories are such an incredibly powerful tool for email marketers to use to connect with customers. Weaving stories into your email content You don’t have to be a fiction writer to be an effective storytelling email-marketer. “Storytelling is not inventing a story,” advises i-SCOOP’s J-P De Clerck. “In fact, the very reason why your…

    Movable Ink Blog- 8 readers -
  • 3 Ways to Use Email Marketing + Pokemon Go to Promote Your Business

    …. Contextual email marketing + Pokemon Go There are a host of local marketing opportunities that businesses are already taking advantage of – among them branded Pokestops and soon-to-be-released branded content (T-Mobile branded Pokeballs, anyone?) But there is another huge and virtually untapped way to market your business with Pokemon Go: email…

    Movable Ink Blogin EMail- 28 readers -
  • Monday Catch-up: Improve Open Rates and Write Better Subject Lines

    … make a difference. He adds that email campaigns that are targeted to and crafted for a smaller subset of your users will probably yield better results than “blast” campaigns. When language gets too casual “Brands may be tempted to adapt cultural language anomalies in their email marketing, but to do so also risks offending someone, sending…

    Movable Ink Blog- 8 readers -
  • How to Use Emojis in Your Email Campaigns

    … of their emails. Zumper uses emojis in the beginning and at the end of some of their subject lines to grab attention for their latest apartment listings. Tom at Weekly Coffee typically uses the same emojis at the beginning of his subject lines so his subscribers know it’s him right away. Testing is critical When it comes to using emojis, two…

    Movable Ink Blogin EMail How To's- 11 readers -
  • Monday Catch-up: Email-Generated Data, Content Writing & Reconnecting

    … throughout organizations will be digging for and discovering incredible new insights” in the data that email generates. “With 2020 on the horizon, marketers will move beyond opens and clicks to developing complete customer profiles based on actual purchases and brand affinities as seen in the inbox,” he says. Tips for high-performance email content…

    Movable Ink Blogin EMail Content- 15 readers -
  • How to Create Facebook Ads With Emails: 5 Creative Ideas

    … used Facebook ads in tandem with your email marketing? What tactics have worked best for you? Please share your thoughts in the comments below. Tips for creating Facebook ads with emails. Tags: audience segment, email, email content, email list, email marketing, email subscribers, engagement metrics, facebook, facebook ad targeting, facebook ads, facebook carousel ads, facebook cross promotion, facebook custom audiences, jd prater, lookalike audiences, target email subscribers, targeted ad delivery …

    Social Media Examinerin Social EMail Facebook How To's- 25 readers -
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