Email Content

    • 5 Tips to Drive Profitable Customer Action with Your Content

      It’s an easy trap to fall into – we’re so busy creating content that we can lose sight of exactly why we are we are doing it. Sure, it’s rewarding to get clicks and follows, and to stretch our creative muscles, but ultimately the goal of all our effort is to, as the Content Marketing Institute puts it, “attract and retain a clearly defined audience — and, ultimately, to drive ...

      Movable Ink Blogin Content- 11 readers -
    • How to Make a Newsletter More Engaging With Two Little Words

      Wondering how to make a newsletter that drives action? It comes down to using two simple words: “Read more.” Why? If your business is in the habit of sending jam-packed newsletters, filled with updates, articles, and tips — you might be unintentionally turning your readers off. Rather than overwhelming your subscribers with text-heavy emails, add Read More blocks to let rea ...

      Miranda Paquet/ Constant Contactin EMail How To's- 11 readers -
  • 9 Common Email Grammar Mistakes (And How to Fix Them)

    … Grammar Girl. 3. A part or apart? “When you are saying that one thing belongs to another, you use a part,” writes Odyssey. “When you are saying that something is away from something else, you use apart. If you think about it, a part and apart are kind of opposites!” 4. Dash or hyphen? “When you’re setting off a clause—this one is a good example—use…

    Movable Ink Blogin EMail How To's- 17 readers -
  • How to Write a Persuasive Marketing Email

    … When you send a marketing email, it’s a bit different from a regular email. You’re not just sharing information, you’re trying to drive engagement that supports your business in some way. You’re trying to drive action without being too pushy and turning your subscribers off. What’s the secret to writing a successful marketing email? The best…

    Dave Charest/ Constant Contactin EMail How To's- 24 readers -
  • What’s the Best Length for My Email Newsletter?

    … to be. Let me explain. Learn how to write quick and focused emails in our next free webinar: Write Your Email Content in 15 Minutes or Less. Can’t attend live? Sign up anyway and we’ll email you a recording. The best length for your email newsletter depends on the action you want your reader to take. All marketing emails follow the same basic formula…

    Dave Charest/ Constant Contactin EMail- 20 readers -
  • Do More With Less: 8 Keys to Efficiency in Email Marketing

    … will schedule and send emails with company details to individuals in no time. You don’t have to waste your hours on emails. Instead, you can automate and optimize your campaigns.” Last month, we released a case study on how HSN used email content automation to create a campaign that drove revenue to their daily deals, lifted web traffic by 31…

    Movable Ink Blogin EMail- 20 readers -
  • How to Create a Successful Email Marketing Campaign

    … campaigns into smaller pieces, things get simpler. You can create a master email template with all the essential elements, then copy your template so you don’t have to start from scratch each time. Want to see how it’s done? Sign up for Constant Contact’s FREE webinar: Design Your Email Template in 15 Minutes or Less. Until then, let’s take…

    Constant Contactin EMail How To's- 21 readers -
  • 10 Ways to Repurpose Your Content for Email Marketing

    … into something brand new. Here are ten ways to do just that. 10 ways to repurpose your content for your emails 1. Create roundups from previous blog posts “You can create a theme and then pick the content that fits before you send the email,” suggests Autumn Rivers at The Marketing Scope. “This way, your old blog posts have a new purpose, and you…

    Movable Ink Blogin EMail Content- 23 readers -
  • [Infographic] Using the Marketing Funnel to Improve Your Email Marketing

    … messages at the right time. But how closely do your email campaigns follow the marketing funnel? Without mapping your emails to your customers’ stage in the funnel, you could be delivering poor experiences instead of converting loyal customers. Use the infographic below to determine which types of email content are appropriate for various stages…

    Movable Ink Blogin EMail- 14 readers -
  • How to Use Customer Testimonials in Your Email Marketing

    … Customer testimonials are one of the most powerful tools that email marketers have in their conversion arsenal. Why? Because they work. And they work because they function as social proof – an extremely powerful motivator of consumer action. According to Syed Balkhi, the co-founder of OptinMonster, social proof is “a psychological phenomenon…

    Movable Ink Blog- 18 readers -
  • How to Optimize Your Email Content’s Readability

    … troubling for email marketers – researchers have determined that “on average, readers are spending 15-20 seconds on each email they open.” And during that 15-20 seconds, your recipients aren’t actually reading your message; rather, they are scanning it to find information that is immediately relevant to them. So, it’s up to you to provide content…

    Movable Ink Blog- 10 readers -
  • How to Write Email Content for Short Attention Spans

    … personalization lets you deliver relevant content to your subscribers and helps you create better customer experiences. Personalization can be as basic as including the recipient’s name in the subject line and copy. Or it can be very sophisticated, making use of contextually designed email programs to capture and hold attention with automatic, dynamically…

    Movable Ink Blog- 13 readers -
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