Email Content

    • How to Create Content Subscribers Actually Want in Their Inboxes

      The average person checks their email dozens of times a day. They’re actively looking for something to engage with. While many businesses spend a lot of time focusing on subject lines and sending frequencies, these factors might be the least of your worries. First, you need to make sure you’re actually giving people what they want! So today we’re covering how to create cont ...

      Constant Contactin EMail Content How To's- 16 readers -
  • 5 Tips to Drive Profitable Customer Action with Your Content

    … It’s an easy trap to fall into – we’re so busy creating content that we can lose sight of exactly why we are we are doing it. Sure, it’s rewarding to get clicks and follows, and to stretch our creative muscles, but ultimately the goal of all our effort is to, as the Content Marketing Institute puts it, “attract and retain a clearly defined…

    Movable Ink Blogin Content- 13 readers -
  • 9 Common Email Grammar Mistakes (And How to Fix Them)

    … Grammar Girl. 3. A part or apart? “When you are saying that one thing belongs to another, you use a part,” writes Odyssey. “When you are saying that something is away from something else, you use apart. If you think about it, a part and apart are kind of opposites!” 4. Dash or hyphen? “When you’re setting off a clause—this one is a good example—use…

    Movable Ink Blogin EMail How To's- 19 readers -
  • How to Write a Persuasive Marketing Email

    … email marketing campaigns have a clear focus, authentic tone, and information that’s helpful to the reader. Need help writing marketing emails? Join us for a free webinar, Write Your Email Content in 15 Minutes or Less. Can’t attend live? Register anyway. We’ll send you a recording. Use these tips to write marketing emails that drive business…

    Dave Charest/ Constant Contactin EMail How To's- 25 readers -
  • What’s the Best Length for My Email Newsletter?

    … I know you want a definitive answer. So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 1,200 characters — results in the highest email click-through rate for most industries. But that doesn’t tell the whole story. The better answer: As long as it needs…

    Dave Charest/ Constant Contactin EMail- 22 readers -
  • Do More With Less: 8 Keys to Efficiency in Email Marketing

    … will schedule and send emails with company details to individuals in no time. You don’t have to waste your hours on emails. Instead, you can automate and optimize your campaigns.” Last month, we released a case study on how HSN used email content automation to create a campaign that drove revenue to their daily deals, lifted web traffic by 31…

    Movable Ink Blogin EMail- 21 readers -
  • How to Create a Successful Email Marketing Campaign

    … campaigns into smaller pieces, things get simpler. You can create a master email template with all the essential elements, then copy your template so you don’t have to start from scratch each time. Want to see how it’s done? Sign up for Constant Contact’s FREE webinar: Design Your Email Template in 15 Minutes or Less. Until then, let’s take…

    Constant Contactin EMail How To's- 25 readers -
  • 10 Ways to Repurpose Your Content for Email Marketing

    … into something brand new. Here are ten ways to do just that. 10 ways to repurpose your content for your emails 1. Create roundups from previous blog posts “You can create a theme and then pick the content that fits before you send the email,” suggests Autumn Rivers at The Marketing Scope. “This way, your old blog posts have a new purpose, and you…

    Movable Ink Blogin EMail Content- 24 readers -
  • [Infographic] Using the Marketing Funnel to Improve Your Email Marketing

    … messages at the right time. But how closely do your email campaigns follow the marketing funnel? Without mapping your emails to your customers’ stage in the funnel, you could be delivering poor experiences instead of converting loyal customers. Use the infographic below to determine which types of email content are appropriate for various stages…

    Movable Ink Blogin EMail- 14 readers -
  • How to Use Customer Testimonials in Your Email Marketing

    … Customer testimonials are one of the most powerful tools that email marketers have in their conversion arsenal. Why? Because they work. And they work because they function as social proof – an extremely powerful motivator of consumer action. According to Syed Balkhi, the co-founder of OptinMonster, social proof is “a psychological phenomenon…

    Movable Ink Blog- 19 readers -
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