Email Content

    • 11 Mistakes To Avoid With Your Email Campaigns

      We often share what works with email marketing, but how about the things that don’t work? Well, Citipost Mail put together a solid infographic, 10 Things You Shouldn’t Include In Your Email Campaign that provides details on what to avoid when writing or designing your emails. If you want to succeed with email marketing, here are some of the top faux-pas you should be sure to ...

      Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • 5 Tips to Drive Profitable Customer Action with Your Content

    … It’s an easy trap to fall into – we’re so busy creating content that we can lose sight of exactly why we are we are doing it. Sure, it’s rewarding to get clicks and follows, and to stretch our creative muscles, but ultimately the goal of all our effort is to, as the Content Marketing Institute puts it, “attract and retain a clearly defined…

    Movable Ink Blogin Content- 13 readers -
  • 9 Common Email Grammar Mistakes (And How to Fix Them)

    … Grammar Girl. 3. A part or apart? “When you are saying that one thing belongs to another, you use a part,” writes Odyssey. “When you are saying that something is away from something else, you use apart. If you think about it, a part and apart are kind of opposites!” 4. Dash or hyphen? “When you’re setting off a clause—this one is a good example—use…

    Movable Ink Blogin EMail How To's- 20 readers -
  • 8 Best Practices for Building Trust in Email Marketing

    …, if at all: trust. “Email marketing based around trust will create a profitable relationship with your customers and subscribers,” Telfer writes, adding that the foundation of email-marketing trust is the concept of permission, which we recently discussed here. Telfer says that email marketers can begin to build trust by sending messages…

    Movable Ink Blogin EMail- 41 readers -
  • How to Write a Persuasive Marketing Email

    … email marketing campaigns have a clear focus, authentic tone, and information that’s helpful to the reader. Need help writing marketing emails? Join us for a free webinar, Write Your Email Content in 15 Minutes or Less. Can’t attend live? Register anyway. We’ll send you a recording. Use these tips to write marketing emails that drive business…

    Dave Charest/ Constant Contactin EMail How To's- 25 readers -
  • What’s the Best Length for My Email Newsletter?

    … to be. Let me explain. Learn how to write quick and focused emails in our next free webinar: Write Your Email Content in 15 Minutes or Less. Can’t attend live? Sign up anyway and we’ll email you a recording. The best length for your email newsletter depends on the action you want your reader to take. All marketing emails follow the same basic formula…

    Dave Charest/ Constant Contactin EMail- 24 readers -
  • Do More With Less: 8 Keys to Efficiency in Email Marketing

    … will schedule and send emails with company details to individuals in no time. You don’t have to waste your hours on emails. Instead, you can automate and optimize your campaigns.” Last month, we released a case study on how HSN used email content automation to create a campaign that drove revenue to their daily deals, lifted web traffic by 31…

    Movable Ink Blogin EMail- 21 readers -
  • How to Create a Successful Email Marketing Campaign

    … In theory, building a successful email marketing campaign seems simple. You just have to write the text, sprinkle in some images, find your email list, and hit send. In reality, a successful email campaign requires a more thorough approach to increase your conversions and grow your business. But once you break down successful email marketing…

    Constant Contactin EMail How To's- 29 readers -
  • 10 Ways to Repurpose Your Content for Email Marketing

    … customers to items they might not think about while giving your best sellers a boost. 9. Create an email series “When it comes to repurposing content, email series are a perfect channel,” according to Hootsuite’s Bill Widmer. “You can take an eBook or even a long blog post and split it into several parts which you send out to your email list over…

    Movable Ink Blogin EMail Content- 24 readers -
  • [Infographic] Using the Marketing Funnel to Improve Your Email Marketing

    … messages at the right time. But how closely do your email campaigns follow the marketing funnel? Without mapping your emails to your customers’ stage in the funnel, you could be delivering poor experiences instead of converting loyal customers. Use the infographic below to determine which types of email content are appropriate for various stages…

    Movable Ink Blogin EMail- 14 readers -
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