Email Content

  • How to Write a Persuasive Marketing Email

    … email marketing campaigns have a clear focus, authentic tone, and information that’s helpful to the reader. Need help writing marketing emails? Join us for a free webinar, Write Your Email Content in 15 Minutes or Less. Can’t attend live? Register anyway. We’ll send you a recording. Use these tips to write marketing emails that drive business…

    Dave Charest/ Constant Contactin EMail How To's- 22 readers -
  • What’s the Best Length for My Email Newsletter?

    … to be. Let me explain. Learn how to write quick and focused emails in our next free webinar: Write Your Email Content in 15 Minutes or Less. Can’t attend live? Sign up anyway and we’ll email you a recording. The best length for your email newsletter depends on the action you want your reader to take. All marketing emails follow the same basic formula…

    Dave Charest/ Constant Contactin EMail- 17 readers -
  • Do More With Less: 8 Keys to Efficiency in Email Marketing

    … As an email marketer, you want to make the best use of your time, your talents and your tools. After all, you don’t have time to waste on busywork and repetitive tasks, do you? Read on to find out eight ways you can work more efficiently today, so you have more time tomorrow to come up with that next amazing idea. 1) Automate your email…

    Movable Ink Blogin EMail- 20 readers -
  • How to Create a Successful Email Marketing Campaign

    … In theory, building a successful email marketing campaign seems simple. You just have to write the text, sprinkle in some images, find your email list, and hit send. In reality, a successful email campaign requires a more thorough approach to increase your conversions and grow your business. But once you break down successful email marketing…

    Constant Contactin EMail How To's- 20 readers -
  • 10 Ways to Repurpose Your Content for Email Marketing

    … into something brand new. Here are ten ways to do just that. 10 ways to repurpose your content for your emails 1. Create roundups from previous blog posts “You can create a theme and then pick the content that fits before you send the email,” suggests Autumn Rivers at The Marketing Scope. “This way, your old blog posts have a new purpose, and you…

    Movable Ink Blogin EMail Content- 23 readers -
  • [Infographic] Using the Marketing Funnel to Improve Your Email Marketing

    … The follow infographic was created by AWeber, an opt-in email marketing service used by more than 100,000 small businesses, entrepreneurs and bloggers worldwide. Check out the AWeber Blog for more email marketing tools and resources. The marketing funnel is the go-to tool for understanding your customer’s journey and sending them the right…

    Movable Ink Blogin EMail- 14 readers -
  • How to Use Customer Testimonials in Your Email Marketing

    … Customer testimonials are one of the most powerful tools that email marketers have in their conversion arsenal. Why? Because they work. And they work because they function as social proof – an extremely powerful motivator of consumer action. According to Syed Balkhi, the co-founder of OptinMonster, social proof is “a psychological phenomenon…

    Movable Ink Blog- 16 readers -
  • How to Optimize Your Email Content’s Readability

    … troubling for email marketers – researchers have determined that “on average, readers are spending 15-20 seconds on each email they open.” And during that 15-20 seconds, your recipients aren’t actually reading your message; rather, they are scanning it to find information that is immediately relevant to them. So, it’s up to you to provide content…

    Movable Ink Blog- 10 readers -
  • How to Write Email Content for Short Attention Spans

    … personalization lets you deliver relevant content to your subscribers and helps you create better customer experiences. Personalization can be as basic as including the recipient’s name in the subject line and copy. Or it can be very sophisticated, making use of contextually designed email programs to capture and hold attention with automatic, dynamically…

    Movable Ink Blog- 11 readers -
  • 5 Email Subject Line Mistakes to Avoid + 1 Big Way to Boost Open-Rates

    … subject lines. We teamed up with Grammarly to poll their blog readers about their most-hated and most-loved subject lines. Here are their comments, insights and how you can craft a subject line that boosts open rates. The biggest subject line pet peeves Grammar errors “Bad grammar, which reflects ignorance to me. So then I tend to disregard…

    Movable Ink Blog- 10 readers -
  • How to Use Storytelling to Write Better Emails

    … engaged by storytelling than the cold, hard facts,” writes Rachel Gillette in Fast Company. “Our brains are insanely greedy for stories. We spend about a third of our lives daydreaming – our minds are constantly looking for distraction – and the only time we stop flitting from daydream to daydream is when we have a good story in front of us…

    Movable Ink Blog- 9 readers -
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