Email Content

    • 8 Best Practices for Building Trust in Email Marketing

      On this blog, we often discuss various metrics used to assess the success of email marketing. They include statistics related to open rates, conversion rates, click-through rates, and others. But, according to Matthew Telfer at Marketing Nerd, the most important metric that email marketers should focus on is one that can’t be measured easily, if at all: trust.

      Movable Ink Blogin EMail- 16 readers -
  • How to Write a Persuasive Marketing Email

    … When you send a marketing email, it’s a bit different from a regular email. You’re not just sharing information, you’re trying to drive engagement that supports your business in some way. You’re trying to drive action without being too pushy and turning your subscribers off. What’s the secret to writing a successful marketing email? The best…

    Dave Charest/ Constant Contactin EMail How To's- 17 readers -
  • What’s the Best Length for My Email Newsletter?

    … to be. Let me explain. Learn how to write quick and focused emails in our next free webinar: Write Your Email Content in 15 Minutes or Less. Can’t attend live? Sign up anyway and we’ll email you a recording. The best length for your email newsletter depends on the action you want your reader to take. All marketing emails follow the same basic formula…

    Dave Charest/ Constant Contactin EMail- 14 readers -
  • Do More With Less: 8 Keys to Efficiency in Email Marketing

    … As an email marketer, you want to make the best use of your time, your talents and your tools. After all, you don’t have time to waste on busywork and repetitive tasks, do you? Read on to find out eight ways you can work more efficiently today, so you have more time tomorrow to come up with that next amazing idea. 1) Automate your email…

    Movable Ink Blogin EMail- 18 readers -
  • How to Create a Successful Email Marketing Campaign

    … In theory, building a successful email marketing campaign seems simple. You just have to write the text, sprinkle in some images, find your email list, and hit send. In reality, a successful email campaign requires a more thorough approach to increase your conversions and grow your business. But once you break down successful email marketing…

    Constant Contactin EMail How To's- 15 readers -
  • 10 Ways to Repurpose Your Content for Email Marketing

    It happens to all of us from time to time. We want to get a new message out ASAP, but despite our intense brainstorming, the ideas simply aren’t there. No worries! Chances are pretty good that the solution to our dilemma is right at our fingertips – in our content archive. With a little imagination, there are many ways we can turn old content into something brand new.

    Movable Ink Blog- 21 readers -
  • [Infographic] Using the Marketing Funnel to Improve Your Email Marketing

    … messages at the right time. But how closely do your email campaigns follow the marketing funnel? Without mapping your emails to your customers’ stage in the funnel, you could be delivering poor experiences instead of converting loyal customers. Use the infographic below to determine which types of email content are appropriate for various stages…

    Movable Ink Blogin EMail- 14 readers -
  • How to Use Customer Testimonials in Your Email Marketing

    … Customer testimonials are one of the most powerful tools that email marketers have in their conversion arsenal. Why? Because they work. And they work because they function as social proof – an extremely powerful motivator of consumer action. According to Syed Balkhi, the co-founder of OptinMonster, social proof is “a psychological phenomenon…

    Movable Ink Blog- 14 readers -
  • How to Optimize Your Email Content’s Readability

    … troubling for email marketers – researchers have determined that “on average, readers are spending 15-20 seconds on each email they open.” And during that 15-20 seconds, your recipients aren’t actually reading your message; rather, they are scanning it to find information that is immediately relevant to them. So, it’s up to you to provide content…

    Movable Ink Blog- 10 readers -
  • How to Write Email Content for Short Attention Spans

    … personalization lets you deliver relevant content to your subscribers and helps you create better customer experiences. Personalization can be as basic as including the recipient’s name in the subject line and copy. Or it can be very sophisticated, making use of contextually designed email programs to capture and hold attention with automatic, dynamically…

    Movable Ink Blog- 11 readers -
  • 5 Email Subject Line Mistakes to Avoid + 1 Big Way to Boost Open-Rates

    … subject lines. We teamed up with Grammarly to poll their blog readers about their most-hated and most-loved subject lines. Here are their comments, insights and how you can craft a subject line that boosts open rates. The biggest subject line pet peeves Grammar errors “Bad grammar, which reflects ignorance to me. So then I tend to disregard…

    Movable Ink Blog- 9 readers -
  • How to Use Storytelling to Write Better Emails

    ….” That explains why stories are such an incredibly powerful tool for email marketers to use to connect with customers. Weaving stories into your email content You don’t have to be a fiction writer to be an effective storytelling email-marketer. “Storytelling is not inventing a story,” advises i-SCOOP’s J-P De Clerck. “In fact, the very reason why your…

    Movable Ink Blog- 9 readers -
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