Email Content

  • Email Content 101: How to Write Your Most Actionable Email Ever

    Whether you’re a retailer promoting a new line of sneakers, a hotel chain encouraging readers to enter for a chance to win their dream vacation or a restaurant displaying your seasonal offerings, all brand emails have one thing in common: you’re trying to persuade readers to take action – and preferably sooner rather than later.

    Movable Ink Blog- 7 readers -
  • How to Use Customer Testimonials in Your Email Marketing

    … Customer testimonials are one of the most powerful tools that email marketers have in their conversion arsenal. Why? Because they work. And they work because they function as social proof – an extremely powerful motivator of consumer action. According to Syed Balkhi, the co-founder of OptinMonster, social proof is “a psychological phenomenon…

    Movable Ink Blog- 9 readers -
  • How to Optimize Your Email Content’s Readability

    … We’ve all heard that “reading is fundamental.” We’re going to tweak that adage a bit for email marketers and coin a new one: “readability is fundamental.” In fact, it’s probably safe to say that in terms of importance to a campaign’s success, readability is right up there with deliverability, a topic we recently covered in our recent post about…

    Movable Ink Blog- 8 readers -
  • How to Write Email Content for Short Attention Spans

    … personalization lets you deliver relevant content to your subscribers and helps you create better customer experiences. Personalization can be as basic as including the recipient’s name in the subject line and copy. Or it can be very sophisticated, making use of contextually designed email programs to capture and hold attention with automatic, dynamically…

    Movable Ink Blog- 7 readers -
  • 5 Email Subject Line Mistakes to Avoid + 1 Big Way to Boost Open-Rates

    … subject lines. We teamed up with Grammarly to poll their blog readers about their most-hated and most-loved subject lines. Here are their comments, insights and how you can craft a subject line that boosts open rates. The biggest subject line pet peeves Grammar errors “Bad grammar, which reflects ignorance to me. So then I tend to disregard…

    Movable Ink Blog- 7 readers -
  • How to Use Storytelling to Write Better Emails

    … engaged by storytelling than the cold, hard facts,” writes Rachel Gillette in Fast Company. “Our brains are insanely greedy for stories. We spend about a third of our lives daydreaming – our minds are constantly looking for distraction – and the only time we stop flitting from daydream to daydream is when we have a good story in front of us…

    Movable Ink Blog- 7 readers -
  • 3 Ways to Use Email Marketing + Pokemon Go to Promote Your Business

    …. Contextual email marketing + Pokemon Go There are a host of local marketing opportunities that businesses are already taking advantage of – among them branded Pokestops and soon-to-be-released branded content (T-Mobile branded Pokeballs, anyone?) But there is another huge and virtually untapped way to market your business with Pokemon Go: email…

    Movable Ink Blogin EMail- 26 readers -
  • Monday Catch-up: Improve Open Rates and Write Better Subject Lines

    … make a difference. He adds that email campaigns that are targeted to and crafted for a smaller subset of your users will probably yield better results than “blast” campaigns. When language gets too casual “Brands may be tempted to adapt cultural language anomalies in their email marketing, but to do so also risks offending someone, sending…

    Movable Ink Blog- 7 readers -
  • How to Use Emojis in Your Email Campaigns

    … for communicating with customers, in general, through mobile devices, drove an over 7,000% increase in emoji usage in recent months.” There are several reasons for this exponential growth, including the ability of emojis to grab customers’ attention, convey important aspects of a brand’s personality and add visual appeal to messages. What gives emojis all…

    Movable Ink Blogin EMail How To's- 10 readers -
  • Monday Catch-up: Email-Generated Data, Content Writing & Reconnecting

    … Good Monday morning, marketers. Ready for the week ahead? Here are few news items to help get you off to a great start. The increasing value of email-generated data Writing on the Return Path blog, Kevin Kelleher says “the inbox is becoming a go-to source for business intelligence” and predicts it won’t be long before “business professionals…

    Movable Ink Blogin EMail Content- 14 readers -
  • The Top 15 Email Marketing Myths You Need to Know

    … them with logical rationales in our “Email Marketing Myth Busting” Infographic. The infographic throws light on the truths behind these myths based on email marketing subjects such as email content, email design, email delivery, email testing, email lists, etc. We’re huge fans of the email monks service and have utilized them to convert several…

    Douglas Karr/ Marketing Technology Blogin EMail- 9 readers -
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