Email Conversion Ratio

  • The Magic Content Marketing Ratio: Email Conversion Rate

    … traffic to email conversion ratio, or ECR. ECR contributes to both hard-dollar and soft-dollar returns on content investment because it’s a primary driver of brand awareness, new leads, and audience loyalty. As it relates ROCI, ECR is a critical building block to generate revenue from leads in the short term and share of voice over the long term…

    The Content Strategistin EMail Content- 11 readers -
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