Email Copy

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  • 3 Ways to Develop an Engaging Voice in Your Content

    … to breaking out, they are told, is using a unique voice. Again, it’s advice worth listening to. “A consistent brand voice and vocabulary is essential to implementing localized content and intelligent content strategies effectively,” writes Erika Heald of the Content Marketing Institute. “If you’re not careful, you can end up with a random…

    Movable Ink Blogin Content- 22 readers -
  • 6 Ways to Get Your Subject Line Noticed

    … The following blog post was written by Jomel Alos, Online PR Strategist for PureB2B and Spiralytics. PureB2B is a lead generation and data services provider that helps numerous B2B companies accelerate their technology sales process. Emails are a time-tested digital marketing strategy. Because of that, thousands of brands around the world send…

    Movable Ink Blogin EMail- 15 readers -
  • 9 Ways to Make Your Email Copy Conversational

    … your personality “If you only discuss your topic of expertise, you show yourself as a one-dimensional expert,” writes Copyblogger. “It’s kind of boring. Think about how you can inject your personality into your blog posts, emails, or sales copy.” Among their suggestions for doing that: • Share the mistakes you’ve made so your readers can learn…

    Movable Ink Blogin EMail- 15 readers -
  • Proofreading: Your 14-Point Email Copy Checklist

    … Raise your hand if you enjoy proofreading. Anyone? Yeah, proofreading isn’t much fun; however, doing it carefully is critical to finalizing accurate and effective email marketing copy. Below are 14 useful tips to help you find those typos before you hit “send.” 1. Shift into reverse “Catching errors can be challenging if you’ve read…

    Movable Ink Blogin EMail- 13 readers -