Email Copywriting

  • The Elements of (Email) Style: Timeless tips for crafting compelling copy

    … We often have the opportunity on this blog to discuss topics like live content, personalization and contextual user experiences—all of which are important components of successful email campaigns. But even the most sophisticated, high-tech email marketing requires a foundation of good writing. If you were an English major, you are no doubt…

    Movable Ink Blogin EMail- 5 readers -
  • Email marketing 101: Are you just talking to yourself?

    … It’s always the simplest details that fall through the cracks. Email campaigns have a long list of important moving parts that all call out for our attention. We need to: Prepare the list Map links to text and images Keep track of looming deadlines Segment target audiences Avoid SPAM triggers Reduce file size Not to mention…

    Movable Ink Blogin EMail- 8 readers -
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