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We often have the opportunity on this blog to discuss topics like live content, personalization and contextual user experiences—all of which are important components of successful email campaigns. But even the most sophisticated, high-tech email marketing requires a foundation of good writing. If you were an English major, you are no doubt familiar with the “The Elements of ...
… drawing them into your story. The middle is the body copy describing your promotion, news, offer, etc. The end is a simple, clear, CTA. It’s not broadcast, it’s personal Email is without doubt the most personal of all marketing channels. It’s addressed to one single person. It’s opened and read by one single person. That person is usually alone when…