Email Deliverability

    • Your Email List Can Be Destructive to Email Delivery

      Have you thought about what might be the real reason behind your poor email delivery? Many marketers blame the email platform they are using. In most cases, it is not a flaw with your platform, but a flaw with how you follow best email marketing practices. One of the most overlooked areas is a poor quality email list.

      Growmapin Affiliate EMail- 18 readers -
  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    … a dynamic list of the posts that show up in the preview pane of email clients as well as an email that’s delivered at previous inbox rates. Here’s a chart of our inbox delivery rates using 250ok. You’ll see that we drop significantly at the beginning of the year and then bounce back after the tenth. That’s right, that stupid change improved my…

    Douglas Karr/ Marketing Technology Blogin EMail- 23 readers -
  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    … at the top of the email. To hide the text, I used CSS style tags and inline CSS, I set the text size to 1px for ridiculous email clients that won’t hide text. The result? I now have a dynamic list of the posts that show up in the preview pane of email clients as well as an email that’s delivered at previous inbox rates. Here’s a chart of our inbox…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Return Path vs 250ok: Email Deliverability Software and Services

    …. Reputation Informant – Reputation Informant includes a variety of features that monitor your email reputation and is by far the most robust module.One of the most popular aspects of the 250ok solution is their spam trap network of approximately 35 million domains. Access to this data is a no-brainer for email marketers. The size and quality of the spam trap…

    Douglas Karr/ Marketing Technology Blog- 35 readers -
  • Email Validation Versus Verification

    … on the bounce code received. An Email Service Provider’s deliverability just means that the recipient server received the email. If it bounces, they may even send it over and over depending on the bounce code. Sending a lot of emails to email addresses that bounce email addresses can severely impact your overall email deliverability. Poor lists can…

    Douglas Karr/ Marketing Technology Blogin EMail- 9 readers -
  • Don’t Blame the B2B (Email) Messenger

    … bounce were active recipients at the company. In a typical scenarios, a higher bounce rate may raise some eyebrows. Even in this case, we’re encouraging the client to speak to the deliverability team at their email service provider. However, this isn’t your typical company – this is a company that works in the B2B field and the email addresses…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • 5 Mistakes that Could Get Your Email in the Spam Folder

    …… all the bad email addresses will bounce and be removed, so your inbox deliverability percentage should get to the numbers they sold you on. The problem is that number or percentage is only what was delivered… not delivered to the inbox. That’s why we use 250ok – to monitor our inbox deliverability reputation as well as our sender’s reputation…

    Douglas Karr/ Marketing Technology Blogin EMail- 24 readers -
  • Why and How to Verify Your Email Marketing Lists

    … sending a good message. Email Service Providers aren’t too honest about their deliverability rates, either. Often, they’ll tout a 99% deliverability rating but the small print states that it’s after a few email sends. Well, duh… the first sends capture the invalid email addresses! The average acceptance rate for a Sender Score of 91 or greater is 88…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 32 readers -
  • How Constant Contact Measures Email Deliverability

    … Contact is that we take care of this part for you! The team I work on here at Constant Contact is solely focused on making sure our customers’ emails get delivered safely and securely. We also consistently measure our email deliverability to make sure we’re delivering the type of results our customers expect from us. We’re proud to maintain a US…

    Constant Contactin EMail How To's- 15 readers -
  • BlackBox: Risk Management for ESPs Fighting Spammers

    … BlackBox describes itself as a consolidated, continually updated database of nearly every email address that is actively being bought and sold on the open market. It is used exclusively by Email Service Providers (ESPs), in order to predetermine if a sender’s list is permission-based, spammy, or outright toxic. Many of the problems that email…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
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