Email Deliverability

  • Your Email List Can Be Destructive to Email Delivery

    Have you thought about what might be the real reason behind your poor email delivery? Many marketers blame the email platform they are using. In most cases, it is not a flaw with your platform, but a flaw with how you follow best email marketing practices. One of the most overlooked areas is a poor quality email list.

    Growmap- 32 readers -
  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    … to open the email. Bad idea. Our email deliverability rate for the same subscribers and the same email dropped 15%. For us, that’s a huge number – 15,000 more emails could be flowing into the SPAM folder than before. So we had to fix it. The problem had to be that static text on every single email. Since the newsletter has our most recent daily…

    Douglas Karr/ Marketing Technology Blogin EMail- 33 readers -
  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    … Email delivery is stupid. I’m not kidding. It’s been around for over 20 years but we still have 50+ email clients that all display the same code differently. And we tens of thousands of Internet Service Providers (ISPs) who all basically have their own rules around managing SPAM. We have ESPs that have stringent rules that businesses have…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Email Validation Versus Verification

    … look at the journey of an email address. The first issue is simply accepting the construction of the email address. Email length is important as well as construction. That’s validation. A valid email will be sent, but not necessarily received by the recipient’s server for a number of reasons. The emails may be accepted or bounced (returned…

    Douglas Karr/ Marketing Technology Blogin EMail- 14 readers -
  • What is DMARC? How Does DMARC Battle Email Phishing?

    … and DKIM records as well as assist you make a smooth transition to DMARC. We sponsored and developed this infographic to assist email marketers to better understand both the problem as well as the value in adopting the DMARC specification. Special thanks to the entire DMARC team who helped educate us and provide the data utilized in the infographic! © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 12 readers -
  • Don’t Blame the B2B (Email) Messenger

    … bounce were active recipients at the company. In a typical scenarios, a higher bounce rate may raise some eyebrows. Even in this case, we’re encouraging the client to speak to the deliverability team at their email service provider. However, this isn’t your typical company – this is a company that works in the B2B field and the email addresses…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • 5 Mistakes that Could Get Your Email in the Spam Folder

    … If there’s one part of my job that continues to make me beat my head up against the wall, it’s email deliverability. We continue to grow an engaged list of email subscribers but geesh, ISPs are ridiculous. In businesses, one thing that happens is that emails turn over as employees come and go. We’ll have subscribers consistently interacting…

    Douglas Karr/ Marketing Technology Blogin EMail- 26 readers -
  • Why and How to Verify Your Email Marketing Lists

    … sending a good message. Email Service Providers aren’t too honest about their deliverability rates, either. Often, they’ll tout a 99% deliverability rating but the small print states that it’s after a few email sends. Well, duh… the first sends capture the invalid email addresses! The average acceptance rate for a Sender Score of 91 or greater is 88…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 34 readers -
  • How Constant Contact Measures Email Deliverability

    … on their accounts and things like “domain weighting.” Domain weighting is where you take into consideration the fact that you may send more mail to some domains (such as Gmail, Yahoo, Hotmail, and AOL) than you do smaller domains, and therefore put more “weight” on them when calculating your overall delivery number. We monitor these deliveries on a daily…

    Constant Contactin EMail How To's- 20 readers -
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