Email Deliverability

  • Email Validation Versus Verification

    … on the bounce code received. An Email Service Provider’s deliverability just means that the recipient server received the email. If it bounces, they may even send it over and over depending on the bounce code. Sending a lot of emails to email addresses that bounce email addresses can severely impact your overall email deliverability. Poor lists can…

    Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -
  • Don’t Blame the B2B (Email) Messenger

    … bounce were active recipients at the company. In a typical scenarios, a higher bounce rate may raise some eyebrows. Even in this case, we’re encouraging the client to speak to the deliverability team at their email service provider. However, this isn’t your typical company – this is a company that works in the B2B field and the email addresses…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • 5 Mistakes that Could Get Your Email in the Spam Folder

    … If there’s one part of my job that continues to make me beat my head up against the wall, it’s email deliverability. We continue to grow an engaged list of email subscribers but geesh, ISPs are ridiculous. In businesses, one thing that happens is that emails turn over as employees come and go. We’ll have subscribers consistently interacting…

    Douglas Karr/ Marketing Technology Blogin EMail- 23 readers -
  • Why and How to Verify Your Email Marketing Lists

    … hazards from subscriber databases. eHygienics offers real time API platforms which are used daily by subscribers worldwide. Email Answers – secure email list cleaning and validation service that will scrub, clean, validate and verify your existing email address database. EmailInspector – Cleanse and remove invalid email addresses from your marketing…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 32 readers -
  • How Constant Contact Measures Email Deliverability

    … If you’re thinking about using an email marketing solution for your small business, you’ve probably heard the term email deliverability. What is email deliverability? At its core, email deliverability means how much of your mail is delivered versus how much isn’t. One of the biggest benefits of using an email marketing provider like Constant…

    Constant Contactin EMail How To's- 14 readers -
  • BlackBox: Risk Management for ESPs Fighting Spammers

    … BlackBox describes itself as a consolidated, continually updated database of nearly every email address that is actively being bought and sold on the open market. It is used exclusively by Email Service Providers (ESPs), in order to predetermine if a sender’s list is permission-based, spammy, or outright toxic. Many of the problems that email…

    Douglas Karr/ Marketing Technology Blogin EMail- 14 readers -
  • 250ok: The Inbox Placement Alternative to Return Path

    … Over 85% of the world’s email traffic is considered malicious, making it much more difficult for valid email marketers to get their messages to the inbox. In some cases, being blacklisted can cause up to 70+% (maybe more depending on where you send mail to) of your email to be rejected or placed in the Spam/Junk/Bulk folder. Over 20…

    Douglas Karr/ Marketing Technology Blogin EMail- 17 readers -
  • Email Deliverability: 4 Horrible Myths On The Rise

    … As email deliverability continues to evolve, the myths surrounding it continue to persist: confusing "delivered" with "inbox placement," insisting that the best time to send is at 6:00 a.m. on Wednesday, and avoiding the word "free" in all caps are oldies, but still goodies. Here are some other myths I hear more and more today. Myth #1: I Don't…

    Tom Sather/ Marketing Landin EMail- 16 readers -
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