Email Deliverability

  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    … to open the email. Bad idea. Our email deliverability rate for the same subscribers and the same email dropped 15%. For us, that’s a huge number – 15,000 more emails could be flowing into the SPAM folder than before. So we had to fix it. The problem had to be that static text on every single email. Since the newsletter has our most recent daily…

    Douglas Karr/ Marketing Technology Blogin EMail- 22 readers -
  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    … to conform to when adding a single subscriber… and those rules are never actually communicated to the ISP. I love analogies, so let’s think about this. I’m Doug, the business that builds amazing sports cars – my email. You’re Bob, the client who wants to buy an amazing sports car – you sign-up for my email. I have to ship the car to you, so I…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Email Validation Versus Verification

    … did an extraordinary job of verifying our newsletter list and our clients’ lists. There are some huge differentiators between the players in the market, but at the very foundation of the tools is the simple question of whether they are an email validation tool or an email verification tool. There’s a huge difference between the two. Let’s first…

    Douglas Karr/ Marketing Technology Blogin EMail- 8 readers -
  • Don’t Blame the B2B (Email) Messenger

    … bounce were active recipients at the company. In a typical scenarios, a higher bounce rate may raise some eyebrows. Even in this case, we’re encouraging the client to speak to the deliverability team at their email service provider. However, this isn’t your typical company – this is a company that works in the B2B field and the email addresses…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • 5 Mistakes that Could Get Your Email in the Spam Folder

    … for months and then – poof – the emails bounce. Or worse, they’re routed to some other employee who reports it as SPAM. We can literally go weeks without any reports of SPAM and very minor unsubscribe rates… and then inexplicably see the percentage of emails that make the inbox jump up or down. Same subject lines, same delivery time, same IP servers…

    Douglas Karr/ Marketing Technology Blogin EMail- 23 readers -
  • Why and How to Verify Your Email Marketing Lists

    … Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that great email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 32 readers -
  • How Constant Contact Measures Email Deliverability

    … If you’re thinking about using an email marketing solution for your small business, you’ve probably heard the term email deliverability. What is email deliverability? At its core, email deliverability means how much of your mail is delivered versus how much isn’t. One of the biggest benefits of using an email marketing provider like Constant…

    Constant Contactin EMail How To's- 14 readers -
  • BlackBox: Risk Management for ESPs Fighting Spammers

    … BlackBox describes itself as a consolidated, continually updated database of nearly every email address that is actively being bought and sold on the open market. It is used exclusively by Email Service Providers (ESPs), in order to predetermine if a sender’s list is permission-based, spammy, or outright toxic. Many of the problems that email…

    Douglas Karr/ Marketing Technology Blogin EMail- 14 readers -
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