Email Deliverability

  • 5 Tips to Improve Your Holiday Email Experience in 2017

    … Our partners at 250ok, an email performance platform, along with Hubspot and MailCharts have provided some essential data and variances with the last two years of data for Black Friday and Cyber Monday. To give you the best advice available, Joe Montgomery of 250ok teamed up with Courtney Sembler, Inbox Professor at HubSpot Academy, and Carl…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Your Email List Can Be Destructive to Email Delivery

    … Have you thought about what might be the real reason behind your poor email delivery? Many marketers blame the email platform they are using. In most cases, it is not a flaw with your platform, but a flaw with how you follow best email marketing practices. One of the most overlooked areas is a poor quality email list. What Hurts Your Email…

    Growmapin Affiliate EMail- 36 readers -
  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    … to open the email. Bad idea. Our email deliverability rate for the same subscribers and the same email dropped 15%. For us, that’s a huge number – 15,000 more emails could be flowing into the SPAM folder than before. So we had to fix it. The problem had to be that static text on every single email. Since the newsletter has our most recent daily…

    Douglas Karr/ Marketing Technology Blogin EMail- 33 readers -
  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    …. Case in point, we made some design changes to our email newsletter. Along with cleaning up the code, we added our latest podcasts and added a paragraph about the newsletter to open the email. Bad idea. Our email deliverability rate for the same subscribers and the same email dropped 15%. For us, that’s a huge number – 15,000 more emails could…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Return Path vs 250ok: Email Deliverability Software and Services

    … that stay within the metrics, they are promised improved email deliverability to AOL, Yahoo, Microsoft, Comcast, Cox, Cloudmark, Yandex, Mail.ru, Orange, SpamAssassin, and SpamCop. However, the Global Deliverability Director at Oracle, Kevin Senne, reported that they had examples of compliant Certification customers having deliverability issues with some…

    Douglas Karr/ Marketing Technology Blog- 65 readers -
  • Email Validation Versus Verification

    … We were having a discussion with Brad Owen, CEO of an email cleansing platform, on the state of the email list cleansing industry. If you go to that link, you’ll find a lot of players in the market – many of which we’ve tested and used for our clients. We struck up a relationship with Neverbounce (now a sponsor of the blog) because their system…

    Douglas Karr/ Marketing Technology Blogin EMail- 14 readers -
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