Email Deliverability

  • Your Email List Can Be Destructive to Email Delivery

    … Have you thought about what might be the real reason behind your poor email delivery? Many marketers blame the email platform they are using. In most cases, it is not a flaw with your platform, but a flaw with how you follow best email marketing practices. One of the most overlooked areas is a poor quality email list. What Hurts Your Email…

    Growmapin Affiliate EMail- 23 readers -
  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    … Email delivery is stupid. I’m not kidding. It’s been around for over 20 years but we still have 50+ email clients that all display the same code differently. And we tens of thousands of Internet Service Providers (ISPs) who all basically have their own rules around managing SPAM. We have ESPs that have stringent rules that businesses have…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Email Validation Versus Verification

    … look at the journey of an email address. The first issue is simply accepting the construction of the email address. Email length is important as well as construction. That’s validation. A valid email will be sent, but not necessarily received by the recipient’s server for a number of reasons. The emails may be accepted or bounced (returned…

    Douglas Karr/ Marketing Technology Blogin EMail- 10 readers -
  • Don’t Blame the B2B (Email) Messenger

    … bounce were active recipients at the company. In a typical scenarios, a higher bounce rate may raise some eyebrows. Even in this case, we’re encouraging the client to speak to the deliverability team at their email service provider. However, this isn’t your typical company – this is a company that works in the B2B field and the email addresses…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • 5 Mistakes that Could Get Your Email in the Spam Folder

    … for months and then – poof – the emails bounce. Or worse, they’re routed to some other employee who reports it as SPAM. We can literally go weeks without any reports of SPAM and very minor unsubscribe rates… and then inexplicably see the percentage of emails that make the inbox jump up or down. Same subject lines, same delivery time, same IP servers…

    Douglas Karr/ Marketing Technology Blogin EMail- 24 readers -
  • Why and How to Verify Your Email Marketing Lists

    … Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that great email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 33 readers -
  • How Constant Contact Measures Email Deliverability

    … If you’re thinking about using an email marketing solution for your small business, you’ve probably heard the term email deliverability. What is email deliverability? At its core, email deliverability means how much of your mail is delivered versus how much isn’t. One of the biggest benefits of using an email marketing provider like Constant…

    Constant Contactin EMail How To's- 15 readers -
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