Email Deliverability

  • Email Validation Versus Verification

    … on the bounce code received. An Email Service Provider’s deliverability just means that the recipient server received the email. If it bounces, they may even send it over and over depending on the bounce code. Sending a lot of emails to email addresses that bounce email addresses can severely impact your overall email deliverability. Poor lists can…

    Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -
  • Don’t Blame the B2B (Email) Messenger

    … bounce were active recipients at the company. In a typical scenarios, a higher bounce rate may raise some eyebrows. Even in this case, we’re encouraging the client to speak to the deliverability team at their email service provider. However, this isn’t your typical company – this is a company that works in the B2B field and the email addresses…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • 5 Mistakes that Could Get Your Email in the Spam Folder

    …… all the bad email addresses will bounce and be removed, so your inbox deliverability percentage should get to the numbers they sold you on. The problem is that number or percentage is only what was delivered… not delivered to the inbox. That’s why we use 250ok – to monitor our inbox deliverability reputation as well as our sender’s reputation…

    Douglas Karr/ Marketing Technology Blogin EMail- 23 readers -
  • Why and How to Verify Your Email Marketing Lists

    …%. Having 1% of your list bad can drop your deliverability by over 10%! Email Verification and List Hygiene Providers Thankfully, there are email verification and list hygiene providers on the market who gather intelligence and will help you clean your lists prior to getting caught up in this mess. Here are the leading email verification and list…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 31 readers -
  • How Constant Contact Measures Email Deliverability

    … If you’re thinking about using an email marketing solution for your small business, you’ve probably heard the term email deliverability. What is email deliverability? At its core, email deliverability means how much of your mail is delivered versus how much isn’t. One of the biggest benefits of using an email marketing provider like Constant…

    Constant Contactin EMail How To's- 13 readers -
  • BlackBox: Risk Management for ESPs Fighting Spammers

    … BlackBox describes itself as a consolidated, continually updated database of nearly every email address that is actively being bought and sold on the open market. It is used exclusively by Email Service Providers (ESPs), in order to predetermine if a sender’s list is permission-based, spammy, or outright toxic. Many of the problems that email…

    Douglas Karr/ Marketing Technology Blogin EMail- 12 readers -
  • 250ok: The Inbox Placement Alternative to Return Path

    … Over 85% of the world’s email traffic is considered malicious, making it much more difficult for valid email marketers to get their messages to the inbox. In some cases, being blacklisted can cause up to 70+% (maybe more depending on where you send mail to) of your email to be rejected or placed in the Spam/Junk/Bulk folder. Over 20…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • Email Deliverability: 4 Horrible Myths On The Rise

    … As email deliverability continues to evolve, the myths surrounding it continue to persist: confusing "delivered" with "inbox placement," insisting that the best time to send is at 6:00 a.m. on Wednesday, and avoiding the word "free" in all caps are oldies, but still goodies. Here are some other myths I hear more and more today. Myth #1: I Don't…

    Tom Sather/ Marketing Landin EMail- 15 readers -
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