Email Deliverability

  • Your Email List Can Be Destructive to Email Delivery

    … Delivery? Not maintaining your data quality will compromise your deliverability. Situations that hurt your sending reputation are hard bounced emails, spam complaints, hitting traps, and your subscriber engagement rate. Start by finding out where your reputation currently stands. You can plug in your mailing IP address or domain at senderscore.org…

    Growmapin Affiliate EMail- 27 readers -
  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    … to open the email. Bad idea. Our email deliverability rate for the same subscribers and the same email dropped 15%. For us, that’s a huge number – 15,000 more emails could be flowing into the SPAM folder than before. So we had to fix it. The problem had to be that static text on every single email. Since the newsletter has our most recent daily…

    Douglas Karr/ Marketing Technology Blogin EMail- 27 readers -
  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    …. Case in point, we made some design changes to our email newsletter. Along with cleaning up the code, we added our latest podcasts and added a paragraph about the newsletter to open the email. Bad idea. Our email deliverability rate for the same subscribers and the same email dropped 15%. For us, that’s a huge number – 15,000 more emails could…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Email Validation Versus Verification

    … on the bounce code received. An Email Service Provider’s deliverability just means that the recipient server received the email. If it bounces, they may even send it over and over depending on the bounce code. Sending a lot of emails to email addresses that bounce email addresses can severely impact your overall email deliverability. Poor lists can…

    Douglas Karr/ Marketing Technology Blogin EMail- 14 readers -
  • Don’t Blame the B2B (Email) Messenger

    … bounce were active recipients at the company. In a typical scenarios, a higher bounce rate may raise some eyebrows. Even in this case, we’re encouraging the client to speak to the deliverability team at their email service provider. However, this isn’t your typical company – this is a company that works in the B2B field and the email addresses…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • 5 Mistakes that Could Get Your Email in the Spam Folder

    … If there’s one part of my job that continues to make me beat my head up against the wall, it’s email deliverability. We continue to grow an engaged list of email subscribers but geesh, ISPs are ridiculous. In businesses, one thing that happens is that emails turn over as employees come and go. We’ll have subscribers consistently interacting…

    Douglas Karr/ Marketing Technology Blogin EMail- 26 readers -
  • Why and How to Verify Your Email Marketing Lists

    … hygiene services online: BriteVerify – tools you need to remove invalid emails from your customer databases, email marketing campaigns, or online newsletters and keep them out for good. You can easily drag and drop a file, share the file via the cloud, and get detailed reporting on your list without ever contacting the company. They also have…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 34 readers -
  • How Constant Contact Measures Email Deliverability

    … on their accounts and things like “domain weighting.” Domain weighting is where you take into consideration the fact that you may send more mail to some domains (such as Gmail, Yahoo, Hotmail, and AOL) than you do smaller domains, and therefore put more “weight” on them when calculating your overall delivery number. We monitor these deliveries on a daily…

    Constant Contactin EMail How To's- 17 readers -
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