Email Design

    • 5 Tips to Improve Your Holiday Email Experience in 2017

      Our partners at 250ok, an email performance platform, along with Hubspot and MailCharts have provided some essential data and variances with the last two years of data for Black Friday and Cyber Monday. To give you the best advice available, Joe Montgomery of 250ok teamed up with Courtney Sembler, Inbox Professor at HubSpot Academy, and Carl Sednaoui, Director of Marketing a ...

      Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Email Design Tips: How to Use Color to Drive Subscriber Behavior

    … obvious when you start to dissect it – “of course we notice things that are different” – but that doesn’t mean that it isn’t an important principle to understand and use in email marketing. That’s because, as Nora Landis-Shack writes at Customer.io, “People are more likely to take notice of words or images that contrast with their background, making…

    Movable Ink Blog- 16 readers -
  • 5 Things You Need to Look for in an Email Service Provider

    … You want to drive business by sending visually appealing emails that get delivered. This means you’re going to need an Email Service Provider (ESP) — a company or service that allows you to send marketing emails and track your results. But not all Email Service Providers are created equal. With multiple ESPs in the market today, it can be hard…

    Constant Contactin EMail- 15 readers -
  • The 5 Steps of Successful Email Marketing

    … If you’re a small business owner, free time is not a luxury you can enjoy often. When every minute matters, wasting time creating an email that doesn’t help your business can hold you back. You can’t afford to leave the success of your email marketing to chance. Check out the infographic below to see the five key steps that lead to successful…

    Constant Contactin EMail- 13 readers -
  • Designing the Receipt: How to Put the Trance in Transactional Emails

    … easily be discarded like a small receipt at a coffee shop – unless you are saving it for that expense report, of course. Knowing what we know above, that seems silly. Customers are expecting these emails, opening these emails, clicking on these emails, and buying from these emails. When designers and marketers think of it that way, transactional…

    Movable Ink Blogin EMail How To's- 17 readers -
  • [Checklist] 7 Essential Elements of Email Design

    … to be the first things to stand out. Use these design elements consistently so your email contacts easily recognize your brand. Over time, they’ll recognize your email in the inbox and will be more likely to open it each time. Tip: Here’s how to use your logo and colors to brand your email like a pro. 4. Image Use an image that supports…

    Constant Contactin Social EMail- 36 readers -
  • How to Create a Successful Email Marketing Campaign

    … campaigns into smaller pieces, things get simpler. You can create a master email template with all the essential elements, then copy your template so you don’t have to start from scratch each time. Want to see how it’s done? Sign up for Constant Contact’s FREE webinar: Design Your Email Template in 15 Minutes or Less. Until then, let’s take…

    Constant Contactin EMail How To's- 29 readers -
  • How to Design Emails to Drive More Action

    … can you design emails that are impossible to ignore and drive real action from your subscribers? Design emails that drive action! We’ll show you how in our free email design webinar on February 9th at 2 p.m. ET. Can’t attend live? Sign up anyway and we’ll email you a recording. First, how do you know that you’re not already getting great…

    Constant Contactin EMail How To's- 34 readers -
  • January 2017: What’s New With Constant Contact?

    … New Year, new features! Ready to learn about the latest and greatest features available in your Constant Contact account? You’ve come to the right place. Take four minutes to watch the video below and learn all about our new product enhancements, including our: Welcome Email Sent Email options Background patterns Image options…

    Constant Contact- 17 readers -
  • How to Use Animated GIFs in Your Emails

    … was that the GIFs were often distracting. Webpages were awash with dancing babies, flashing police lights, and waving flags, none of which had anything to do with the webpage itself. Additionally, the GIF image format had both limited color depth and a large file size in the non-animated form, and animation just ballooned the size. In the end, animated GIFs…

    Constant Contactin EMail How To's- 24 readers -
  • 5 Signs You Need to Update Your Reusable Email Template

    … There’s no doubt about it. Creating a reusable email template saves you time. But do you ever feel like your reusable template is starting to get stale? You want your emails to have a consistent look and feel, but worry your tried-and-true email design is starting to feel tired. Don’t throw out your template just yet. Take a look at these…

    Constant Contactin EMail- 18 readers -
  • How to Keep Your Subscribers Updated, Without Overwhelming Them

    … at his approach and how you can apply his ideas to your business: 1. Understand your specific audience To determine the right sending frequency, Sean needed to understand his specific audience and how they interact with his business. While a café might see repeat customers on a weekly — or even daily — basis, Sean’s guests are likely to visit less…

    Constant Contactin EMail How To's- 22 readers -
  • How to Rock a Tired Email Design

    … Tired of sending the same old email design? You want to mix things up. But kicking out the jams risks confusing your email contacts when they just recognize your brand. Instead, follow the beat of the hottest rock acts to keep your email design fresh while retaining your brand essence. What is the rock star approach to email design? Think about…

    Dave Charest/ Constant Contactin EMail- 27 readers -
  • When Should You Switch Up Your Email Template?

    … template. We hear this question so much that we’ve decided to share our thoughts in blog post form. Let’s get to it! Variety is the spice of life A little variety is always a good thing, but for the most part, you want your emails to reflect your brand and the personality of your business. The colors you use, the types of images you include…

    Constant Contactin EMail- 20 readers -
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