- Our Blog
Becoming engaged – as in the “will you marry me?” meaning of the word – is of course an extremely memorable event. No bride or groom will ever forget that magical moment (or moments (some folks do get to experience it more than once). This type of engagement is the stuff of countless tear-jerking movie scenes and applause-inducing, bended-knee proposals in candlelit restaurants.
… As soon as I see versus used in the title of an article in marketing, I get a little bit queasy. This infographic below from Devesh Design does a great job of putting into perspective the need for customers to utilize email for their company. I have no doubt as to the power of email and it’s ability as a push marketing technology to motivate…
… is. A study from Microsoft Research found that the first 10 seconds a user spends on a page are crucial in getting them to stay longer. This means that if your average finish is low, especially among the users you want to engage, perhaps you can audit the 10-second impression that your content makes, and enact changes that encourage people to keep…
… engagement, having a high number of inactive accounts can cause a business's emails to be delivered to spam, which further depresses response and conversion rates. Win-back campaigns are used to combat inactive addresses, and they allow marketers to remove subscribers that are truly inactive. But, do they actually accomplish this? The Good, The Bad…