Email Engagement

  • How to Create, Sustain and Measure Your Email Marketing Engagement

    … copy motivate a click?” 4. Optimize for mobile “If you’re not using responsive design to optimize your emails for mobile, then your subscriber engagement metrics are likely suffering.” 5. Automate your emails “Marketing automation combines strategy and software to help you create more relevant and personalized email campaigns. A/B testing…

    Movable Ink Blogin EMail How To's- 11 readers -
  • 7 Content Marketing Metrics You’re Probably Undervaluing

    … understanding of how your audience engages with your email, and what you need to do to improve that engagement. The Rise of Relationship Metrics While the above metrics aren’t perfect—we can’t look inside a user’s brain to see how truly engaged they are— they do provide far more insight than simply looking at pageviews, visits, or likes. If you truly want to raise awareness and build deeper relationships, track your metrics like you care. This article originally appeared on Contently. …

    Celine Roque/ Relevancein Social Paid Search EMail Content- 15 readers -
  • Email Win-Back Programs: Do They Work?

    … for companies employing win-back campaigns stood at 92% — a high number that shows that most inactive subscribers are receiving the win-back campaign in their inboxes. These win-back campaigns had a 12% read (or open) rate, again a respectable number considering how many of these subscribers have not interacted with emails from these brands. Much like…

    Tom Sather/ Marketing Landin EMail- 12 readers -
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