Email Engagement

  • How to Create, Sustain and Measure Your Email Marketing Engagement

    … takes as much careful planning, preparation and execution as that other, more romantic, type of engagement. And hopefully, the results are also the same – a long, mutually satisfying relationship. And why is engagement is important? Mailchimp succinctly sums its value up: It’s because “engaged subscribers are essential for successful email marketing…

    Movable Ink Blogin EMail How To's- 9 readers -
  • How Email Engagement Compares to Social Engagement

    … subscribers to take action. It works… and everyone should be doing it. However, the comparison of email and social is apples to oranges. Social media has so many more benefits other than clicking on an ad and converting. Social media is awesome at getting your message heard. So let’s use the example in the infographic below. You send an email out…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 16 readers -
  • Email Win-Back Programs: Do They Work?

    … For any marketer, not just email marketers, retaining customers is an important yet challenging task. Inactive subscribers present two problems to email marketers: one is obviously the lack of conversions or purchases that are the lifeblood of businesses; the other is reduced deliverability. As spam filters rely more and more on subscriber…

    Tom Sather/ Marketing Landin EMail- 10 readers -
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