Email Engagement

  • How to Create, Sustain and Measure Your Email Marketing Engagement

    … proposals in candlelit restaurants. Alas, no such drama is evident when a customer becomes “engaged” with an email marketer. On the contrary, it is something of a non-event. There’s no accompanying crescendo in the soundtrack, and certainly no applause. Engagement…just happens. Or does it? Actually, successfully engaging a customer with email…

    Movable Ink Blogin EMail How To's- 13 readers -
  • 7 Content Marketing Metrics You’re Probably Undervaluing

    … understanding of how your audience engages with your email, and what you need to do to improve that engagement. The Rise of Relationship Metrics While the above metrics aren’t perfect—we can’t look inside a user’s brain to see how truly engaged they are— they do provide far more insight than simply looking at pageviews, visits, or likes. If you truly want to raise awareness and build deeper relationships, track your metrics like you care. This article originally appeared on Contently. …

    Celine Roque/ Relevancein Social Paid Search EMail Content- 15 readers -
  • Email Win-Back Programs: Do They Work?

    … read rates of 13%. Offer: The key to getting a win-back campaign opened has more to do with the offer. We looked at offers that promised a dollar-off versus a percentage-off a next purchase. A dollar-off discount consistently performed 2x better than a percentage discount. Takeaway: Promotions in dollar terms performed the best. Test emotionally…

    Tom Sather/ Marketing Landin EMail- 14 readers -
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