Email Engagement

  • How to Create, Sustain and Measure Your Email Marketing Engagement

    Becoming engaged – as in the “will you marry me?” meaning of the word – is of course an extremely memorable event. No bride or groom will ever forget that magical moment (or moments (some folks do get to experience it more than once). This type of engagement is the stuff of countless tear-jerking movie scenes and applause-inducing, bended-knee proposals in candlelit restaurants.

    Movable Ink Blog- 17 readers -
  • Email Win-Back Programs: Do They Work?

    … engagement, having a high number of inactive accounts can cause a business's emails to be delivered to spam, which further depresses response and conversion rates. Win-back campaigns are used to combat inactive addresses, and they allow marketers to remove subscribers that are truly inactive. But, do they actually accomplish this? The Good, The Bad…

    Tom Sather/ Marketing Landin EMail- 17 readers -
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