Email Engagement

  • How to Create, Sustain and Measure Your Email Marketing Engagement

    … copy motivate a click?” 4. Optimize for mobile “If you’re not using responsive design to optimize your emails for mobile, then your subscriber engagement metrics are likely suffering.” 5. Automate your emails “Marketing automation combines strategy and software to help you create more relevant and personalized email campaigns. A/B testing…

    Movable Ink Blogin EMail How To's- 10 readers -
  • 7 Content Marketing Metrics You’re Probably Undervaluing

    Content Marketing, Owned Media There seems to be a disconnect between what content marketers want to achieve and what they actually measure. In a survey of B2B and B2C marketers this spring, we found that their most common goal (73 percent) is brand awareness. The metrics these marketers gather, however, tell a different story.

    Celine Roque/ Relevance- 15 readers -
  • Email Win-Back Programs: Do They Work?

    … engagement, having a high number of inactive accounts can cause a business's emails to be delivered to spam, which further depresses response and conversion rates. Win-back campaigns are used to combat inactive addresses, and they allow marketers to remove subscribers that are truly inactive. But, do they actually accomplish this? The Good, The Bad…

    Tom Sather/ Marketing Landin EMail- 11 readers -
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