Email Engagement

  • How to Create, Sustain and Measure Your Email Marketing Engagement

    … copy motivate a click?” 4. Optimize for mobile “If you’re not using responsive design to optimize your emails for mobile, then your subscriber engagement metrics are likely suffering.” 5. Automate your emails “Marketing automation combines strategy and software to help you create more relevant and personalized email campaigns. A/B testing…

    Movable Ink Blogin EMail How To's- 14 readers -
  • Email Win-Back Programs: Do They Work?

    … read rates of 13%. Offer: The key to getting a win-back campaign opened has more to do with the offer. We looked at offers that promised a dollar-off versus a percentage-off a next purchase. A dollar-off discount consistently performed 2x better than a percentage discount. Takeaway: Promotions in dollar terms performed the best. Test emotionally…

    Tom Sather/ Marketing Landin EMail- 15 readers -
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