Email Frequency

  • Why You Need to Send More Email Than You Think

    … them a week later. And give them one final chance to act a day or two before the sale ends. Pay attention to when people make a purchase in relation to the emails you send. Opens and clicks alone can be deceiving. Instead, try to tie your emails to a specific business result. Be sure to use our Be sure to use our worksheets to measure your email…

    Dave Charest/ Constant Contactin EMail- 26 readers -
  • 20 Tips to Drive E-Commerce Conversions this Holiday Season

    … The clock is ticking, but it’s not too late for e-commerce providers to tune up their sites to drive more conversions. This infographic from the conversion optimization experts at the good lays out 17 solid optimization tips that you should be implementing immediately if you hope to capitalize on holiday purchase traffic this season. There…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • 38 Email Marketing Mistakes to Check Before Clicking Send

    … of a healthy email marketing program. Permission – don’t get yourself in trouble with ISPs. Ask for permission to email. Preferences – provide and set expectations on frequency for your subscribers. Inactives – remove inactive subscribers to reduce unsubscribe complaints and lack of engagement. Frequency – don’t turn up the frequency so high…

    Douglas Karr/ Marketing Technology Blogin EMail- 24 readers -
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