Email Frequency

  • Why You Need to Send More Email Than You Think

    … I’m sure you’ve asked yourself, “How often should I send email?” Weekly? Monthly? Anytime sales are low? Start with this question: How many times do you have to ask kids to do something? Usually, more than once. It’s often the same with email marketing. It’s not that people on your email list are children, it’s that they’re busy and your…

    Dave Charest/ Constant Contactin EMail- 23 readers -
  • 20 Tips to Drive E-Commerce Conversions this Holiday Season

    … you. Build your email list with a gift – turn more visitors into regulars. Explore your customer acquisition cost and consider including a free gift to engage new visitors. Create a sense of urgency – final shipping dates and flash sales can create a sense of urgency that will help more visitors convert quickly. Make discounts attractive…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • 38 Email Marketing Mistakes to Check Before Clicking Send

    … across email clients… many don’t use them. Buttons – use images as buttons so that your buttons look great across all email clients. Internationalization – are you using the proper langage settings and symbols for your subscribers? Typography – utilize fonts with a fall-back for devices and clients that don’t support them. Social – do you…

    Douglas Karr/ Marketing Technology Blogin EMail- 24 readers -
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