Email Frequency

  • Why You Need to Send More Email Than You Think

    … them a week later. And give them one final chance to act a day or two before the sale ends. Pay attention to when people make a purchase in relation to the emails you send. Opens and clicks alone can be deceiving. Instead, try to tie your emails to a specific business result. Be sure to use our Be sure to use our worksheets to measure your email…

    Dave Charest/ Constant Contactin EMail- 20 readers -
  • 20 Tips to Drive E-Commerce Conversions this Holiday Season

    … during the holiday season. Don’t let a slow or broken website hurt your business. Increase email frequency – your visitors are more prepared to purchase during the holiday season. Don’t miss your opportunity. Decorate! – give your site a suitable festive feel to heighten the emotional shopping experience. Even better, use humor to make them remember…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • 38 Email Marketing Mistakes to Check Before Clicking Send

    … of a healthy email marketing program. Permission – don’t get yourself in trouble with ISPs. Ask for permission to email. Preferences – provide and set expectations on frequency for your subscribers. Inactives – remove inactive subscribers to reduce unsubscribe complaints and lack of engagement. Frequency – don’t turn up the frequency so high…

    Douglas Karr/ Marketing Technology Blogin EMail- 20 readers -
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