Email Frequency

  • Why You Need to Send More Email Than You Think

    … I’m sure you’ve asked yourself, “How often should I send email?” Weekly? Monthly? Anytime sales are low? Start with this question: How many times do you have to ask kids to do something? Usually, more than once. It’s often the same with email marketing. It’s not that people on your email list are children, it’s that they’re busy and your…

    Dave Charest/ Constant Contactin EMail- 16 readers -
  • 20 Tips to Drive E-Commerce Conversions this Holiday Season

    … you. Build your email list with a gift – turn more visitors into regulars. Explore your customer acquisition cost and consider including a free gift to engage new visitors. Create a sense of urgency – final shipping dates and flash sales can create a sense of urgency that will help more visitors convert quickly. Make discounts attractive…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 38 Email Marketing Mistakes to Check Before Clicking Send

    … of a healthy email marketing program. Permission – don’t get yourself in trouble with ISPs. Ask for permission to email. Preferences – provide and set expectations on frequency for your subscribers. Inactives – remove inactive subscribers to reduce unsubscribe complaints and lack of engagement. Frequency – don’t turn up the frequency so high…

    Douglas Karr/ Marketing Technology Blogin EMail- 18 readers -