Email Integration

  • How to Choose an Email Service Provider

    …. Bounce Management – Email deliverability isn’t as easy as sending an email. There are dozens of reasons why emails bounce and you have to build and manage a process for deciding whether to resend the email or to unsubscribe the email recipient. SPAM Legal Compliance – There are different laws worldwide that govern the use of email…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 7 readers -
  • Direct Mail & Email Marketing: Better Together

    … It is often easy when pursuing a digital marketing campaign to forget about the importance of offline marketing. According to a February 2014 study by Ascend2 and Netprospex, only 25% of B2B marketers worldwide have direct mail that is integrated with email campaigns. Email marketing is great, but by and large the open rates on an email…

    Austin Paley/ ROI Factor Blogin EMail- 3 readers -