Email Integration

  • How to Choose an Email Service Provider

    …, ISPs have shut down those offices and turned to algorithms to monitor sender reputation, analyze content, block or accept email, and route it into SPAM folders or the inbox. Keep in mind that getting delivered does NOT mean getting in the inbox! 100% of your emails could be going to the Junk Folder, and that equates to 100% deliverability. Whether…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 10 readers -
  • Direct Mail & Email Marketing: Better Together

    … It is often easy when pursuing a digital marketing campaign to forget about the importance of offline marketing. According to a February 2014 study by Ascend2 and Netprospex, only 25% of B2B marketers worldwide have direct mail that is integrated with email campaigns. Email marketing is great, but by and large the open rates on an email…

    Austin Paley/ ROI Factor Blogin EMail- 3 readers -