Email Integration

  • How to Choose an Email Service Provider

    … or not you’re using an ESP doesn’t provide you any better chance of reaching the inbox if you know what you’re doing. We use 250ok to monitor our inbox placement and reputation. There are discreet characteristics that Email Service Providers offer that you may not wish to redevelop internal, though. You’ll have to evaluate the cost of development…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 9 readers -
  • Direct Mail & Email Marketing: Better Together

    … It is often easy when pursuing a digital marketing campaign to forget about the importance of offline marketing. According to a February 2014 study by Ascend2 and Netprospex, only 25% of B2B marketers worldwide have direct mail that is integrated with email campaigns. Email marketing is great, but by and large the open rates on an email…

    Austin Paley/ ROI Factor Blogin EMail- 3 readers -
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