Email Marketers

Electronic marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to: Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
Posts about Email Marketers
  • How to Run a Pinterest Contest Without Breaking the Rules

    … themselves in trouble. When Cole Haan launched a Pinterest contest in May 2013, they could not have foreseen it would catch the attention of the FTC (Federal Trade Commission). Cole Haan’s Pinterest contest was not clear enough for the FTC. The FTC found that the brand violated Section 5 of the Federal Trade Commission Act, 15 U.S.C. § 45…

    Social Media Examinerin Social How To's- 22 readers -
  • The Most Important Elements of an Email Campaign

    … Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad. The report was based on the results of a survey of 304 global email marketers (60% US-based; 25% UK; 15% other), 55% of whom work for brands and 45% of whom work for agencies. Asked how much they think various…

    MarketingProfsin EMail- 10 readers -
  • Marketing Day: Flurry Report, Twitter Ads, Pinterest Promote & More

    … accounts, even if they don’t. Best Practice Pros: How The NFL Scores Big In Email In our earlier profiles of email marketers that can serve as solid prototypes for other businesses, we dissected LinkedIn and Groupon: one a social media community, the other a massive e-commerce hub. Each found its own specific ways to use email as a primary pillar…

    Barry Schwartz/ Marketing Landin Social- 10 readers -
  • The 7 Deadly Don’ts of Email Marketing

    … Just like any other form of communication, email marketing requires the right pace and some tact. Unfortunately, many businesses don’t know when they’re crossing the line with their subscribers. Let’s explore some of the deadly mistakes email marketers make. These may cost you subscribers, conversions and maybe even your reputation. If your…

    GetResponse Blogin EMail- 16 readers -
  • The best email campaigns of 2014

    … By some accounting, nearly 183 billion emails are sent every day. If your inbox is anything like ours, it feels like a billion are addressed to you. And yet, we still love email. It’s one of digital marketing’s most effective tools. Every day, teams of talented email marketers around the world manage to engage their audiences with more than…

    Digidayin EMail- 10 readers -
  • Email Marketers' Top Resolutions for 2015

    … More than half (53%) of email marketers say getting higher click-through and interaction rates is their top priority for 2015, according to a recent report from Campaigner. The report was based on data from a survey of 130 email marketers conducted in November. Other top email resolutions for the year ahead include creating a more holistic…

    MarketingProfsin EMail- 13 readers -
    Earlier about the same topic:
  • Should You Still Send Plain-Text Versions of Your Emails?

    … sales. Email formatting might be a bit dry, but 300% more sales is riveting. The difference between plain text and HTML emails Before we go a step further, let’s bring everyone up to speed. This is a plain text email: This is an HTML email: The most noticeable difference is the HTML email has images. It also has text formatting and the ability…

    Pam Neely/ GetResponse Blogin Social EMail- 15 readers -
  • Best TED Talks for (New) Bloggers to Get Motivated

    … great TED talks, check out this list by 6 TED talks for email marketers. If you need additional (and tangible) motivation, go over these great articles from DirJournal: 10 Ways to Earn Money With an Ad-Free Blog and Bloggers: Why You Should Diversify Your Income Streams TED Talks are a fantastic way to be inspired, and there…

    Ann Smarty/ Denise Wakeman- 18 readers -
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