Email Marketing

Electronic marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to: Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
Posts about Email Marketing
    • 6 Ways To Send Emails Your Customers Will Love

      Young love in the 21st century, amirite? Image via Shutterstock. Psst: This post was originally published in 2014, but we recently gave it a refresh during our two-week publishing hiatus. Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. We hope you enjoy the read. Research shows there are over 205,000,000,000 emails sent each day.

      Unbouncein EMail- 18 readers -
    • 10 Ways to Market Your Small Business on a Shoestring Budget

      When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how do you know where to start? Email marketing is the tried and t ...

      Susan Solovic/ Constant Contactin EMail- 15 readers -
    • Website Features Checklist: The Ultimate Must-Haves for Your Site

      Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. My Web Programmer designed this infographic to develop a list of features they believe should be included in every small business website. I’m honestly not so sure it’s limited to small business… I believe medium businesses, large businesses, and e-commerce sites should take a look as well.

      Douglas Karr/ Marketing Technology Blog- 16 readers -
  • How to Use Email to Boost Your Real Estate Sales

    You’ve got a listing of beautiful houses, a sleek website, and the right mix of salesmanship and trustworthiness that sets the great realtors apart from the good ones. But somehow you’re not receiving the attention and sales you’re looking for. It could be that the problem lies in your marketing strategy.

    Constant Contact- 7 readers -
  • Top 25 Inbound Articles – Week of 10/21/16

    This week’s roundup, includes tips to improve your blog’s Conversion Rate, measure the ROI of Content Marketing, and creating the right meta tags for SEO. Learn how to create effective CTAs for your Emails, and avoid common marketing mistakes on Instagram. We’ve covered all of this news and, much more, below! Content Marketing: Ramona Sukhraj’s blog presents unconvention ...

    UpCity Daily Tips- 5 readers -
  • Research: Email List Quality is Top Priority for B2B Marketers

    Many B2B marketers know email marketing can be one of the most effective lead generation tools, with research from the Direct Marketing Association (DMA) showing an average ROI of $38 for each $1 spent. But there is no doubt that implementing a successful email campaign can have its challenges. To better understand the challenges marketers are facing, email marketing software ...

    Marketing Technology Blog- 7 readers -
  • 7 Top-Performing Unbounce Marketing Emails to Copy, Paste & Customize

    I’ve been wanting to write this post for a while, though I always had a slightly different format in mind. But after seeing this incredibly delightful and generous post by messaging app Drift, I knew I had to steal borrow their format (sharing is caring, right?). If you’re like me, you have multiple email accounts: one for work, one for pleasure and — admittedly — one for new ...

    Unbounce- 17 readers -
  • Video Email Marketing is Here: 3 Ways to Add Video to Your Emails

    Video content has always been a huge win for email marketers: it can lift click-through rates 200-300% and 45.5% of marketers say it increases their conversion rates significantly. They’re ideal for adding a human element to your emails, whether you’re showing off a new product or sharing video testimonials from happy customers. But adding video to email has never been easy.

    Movable Ink Blog- 10 readers -
  • How Our Next-Generation Editor Takes Email Marketing to the Next Level

    At Constant Contact, we talk to our customers. A lot. With 25,000 customer calls, chats, and emails on an average week, we’re dedicated to listening to our customers and helping them succeed. So when we first started building our next-generation editor, we did our homework. From deep customer research, big data, competitive analysis, and — yes — a lot of customer calls, we ...

    Constant Contact- 10 readers -
  • Monday Catch-up: iOS 10, ‘Above the Scroll’ and Email Personalization

    Happy Monday, marketers. Below is some recent email-marketing related news to help get your workweek off to an informed start. Have a great week! Worried about IOS 10’s unsubscribe button? Maybe you shouldn’t be. Tink Taylor, writing at Business 2 Community, addresses the question that many email marketers may be asking following the addition, with Apple’s launch of IOS 10, of ...

    Movable Ink Blog- 4 readers -
  • Which Presidential Candidate is Winning in the Inbox?

    … It’s election season. Which means political-fueled fighting over the dinner table, people taking selfies wearing “I voted” stickers, and candidates vying for the highest position in the nation. While each candidate uses a variety of marketing tactics — including television appearances, advertisements, and well-planned debates — email marketing…

    Constant Contactin EMail- 7 readers -
  • Top 25 Inbound Articles – Week of 10/13/16

    … This week’s roundup includes tips to boost your website Conversion rate, improve the productivity of your blog posts, and test the Mobile readiness of your website. Learn how to automate your Email Marketing campaigns, and leverage Social Media as a marketing tool for your business. We’ve covered all of this news and, much more, below…

    UpCity Daily Tipsin SEO EMail Content- 13 readers -
  • How to Increase Revenue and Engagement with Email Personalization

    … The following post originally appeared as a chapter in MailCharts’ 2016 Holiday Email Marketing Report. Download your copy here to see the full report! Imagine this: You walk into your favorite neighborhood boutique and the sales clerk approaches you exclaiming “Bree! It’s so nice to see you again. Come on right this way, I have the perfect pair…

    Movable Ink Blogin EMail How To's- 6 readers -
  • How to Beat Writer’s Block Once and for All

    Ugh, writer’s block. It’s everybody’s favorite part of email marketing. Yeah, right. Writer’s block is that wretched feeling when you’re staring at a blank screen, unable to find inspiration. You’ve set aside precious time to create your next newsletter, but now you can’t come up with anything interesting to say.

    Constant Contact- 8 readers -
  • Your Holiday Emails Probably Won’t Be Read

    … Your Holiday Emails Probably Won’t Be Read October 11, 2016 - Posted by Jeff B. Copeland to Email Marketing The marketing forecast for the 2016 holiday season? A blizzard of emails—and yours will have to be well-timed and well-targeted to plow throw the whiteout. That’s the conclusion of a major study by Yes Lifecycle Marketing of 2015…

    Jeff B. Copeland/ Dex Mediain EMail- 9 readers -
  • Split A/B Testing: How to Improve Your Email Newsletters

    Big Gains From Small Edits As the world of digital marketing continues to grow, we are constantly learning of new ways to improve upon techniques, even for certain channels that we have been working with for a long time. When it comes to Email marketing specifically, there is always room for improvement. As we have often found, some of the biggest improvements can come from the smallest of edits.

    ROI Factor Blog- 14 readers -
  • Email Marketing 101: How to Craft Effective Calls-to-Action

    … What’s the most important component of a marketing email? Great copy? Imaginative design? Compelling imagery? Although they are all critically important, a solid case could be made that they are all secondary to the Call to Action (CTA). That’s because every marketing email is sent for the same reason – to trigger costumer action. If it’s…

    Movable Ink Blogin EMail How To's- 6 readers -
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