Email Marketing

Electronic marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to: Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
Posts about Email Marketing
  • November 2017 Marketing and Holiday Planning

    … 25th) Cyber Monday (November 27th) Giving Tuesday (November 28th) Access these template right in your Constant Contact account. New to email marketing? Try us out free for 60 days! Looking for more November marketing ideas? Check out the infographic below for November holiday planning ideas. Download and print the infographic to stay on track…

    Constant Contact- 7 readers -
  • Effective Email Marketing Practices for 2018

    Email marketing has been one of the most common means of online marketing for quite some time now. However, just because it has been popular for years doesn’t mean that it is not changing. On the contrary, it is changing a lot. Practices that worked like a charm a few years ago are now outdated. New ways of doing email marketing are taking over.

    Growmap- 5 readers -
  • 4 Tricks to Boost Your Email Click-Through Rates

    … Want to know how to increase the click-through rate of your emails? To increase email click-through, you need to nurture your list. Email nurturing is essential because no one wants to engage with an email sent by a stranger. On average, 13+ promotional emails are hitting the inbox of your subscribers daily from various brands. It goes without…

    Syed Balkhi/ Constant Contactin EMail- 8 readers -
  • The Way We Read Work Email is Changing

    In a world where more email is sent than ever (up 53% from 2014), understanding what kinds of messages are sent, and when those messages are sent is both useful and important. Like many of you, my inbox is out of control. When I read about inbox zero, I can’t help but be a little pessimistic about the volume and manner in which the emails are responded to.

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • 6 Ways to Surprise and Delight Your Customers with Email Marketing

    It’s likely that most people don’t delve into their inboxes expecting to be delighted by what they find there. So, if you can figure out how to that, you on your way to creating loyal customers who look forward to your messages (what a concept!). Here are six ways to delight your customers: 1. Inspire them “When you tap into what interests your customers and deliver targeted ...

    Movable Ink Blog- 12 readers -
  • 25 Tips for Writing the Email Marketing Copy that Converts

    …% of the customers choose email as a medium of communication and 60% of them appreciates the email you send to them every week and 80% of marketers says that the email marketing strategy helps them to capture the client’s attention. See? Email marketing has a lot of benefits to give your business but not all are successful in doing so. But I’m sure…

    The Next Scoopin EMail- 23 readers -
  • How to Create Share-Worthy Email Content this Holiday Season

    Can you believe it’s time to start planning for the holiday shopping season already? You may think it’s too soon, but with big shopping days like Black Friday (Nov. 24), Small Business Saturday (Nov. 25), and Cyber Monday (Nov. 27) coming up in November, you’ll want to start planning your email marketing content now. In particular, you’ll want your email content to be share-worthy.

    Dave Charest/ Constant Contact- 4 readers -
  • September Month In Numbers

    Video marketing has long been moving to the fore. According to Inc. video marketing is projected to account for more than 80% of all web traffic by 2019. Digital marketing trends saw a distinct focus on the small screen in September, and the impact it can have upon traditional digital content. Here we break down the latest stats.

    Attacat of Edinburgh- 6 readers -
  • Holiday Email Marketing 2017: Make it Engaging, Interactive and Memorable

    … Technological advancements have transformed the arena of holiday email marketing. Innovations like interactivity and machine learning have made it imperative for marketers to have a suitable strategy facilitating the customer’s journey towards purchase. To stand strong in the competitive market, your emails should address the customer needs…

    Movable Ink Blog- 22 readers -
  • Top 6 Email Marketing Practices in Ecommerce

    Introduction & Thesis Statement Email Marketing has become one of the prime sources for marketing these days, a way to reach your customers and notify them about the new offers and updates. Let us keep in mind the six most important practices to make your e-mail marketing campaign a success. The article will bring to you the 6 best practices for email marketing that will get ...

    Relevance- 12 readers -
  • How To Dominate Content Marketing With Machine Learning Tools?

    The biggest challenge in content marketing is the insufficient content available to sustain the technology investments. As a result, it’s difficult for companies to see an ROI. Some marketers invest in personalization technology to share a targeted story with an individual customer. But they lack volume content to ensure that personalization is a worthwhile effort.

    Lawrence Tam- 19 readers -
  • 7 Ways to Use Data Successfully in Your Email Marketing

    Email marketers are well-aware of the importance of data-driven triggered emails, such as welcome and cart-abandonment messages. And we know how to leverage data like recipients’ names and interests. But some email marketers are discovering ways to use data in new and different ways. “Used strategically, data can help you get smarter with your marketing,” writes Ritika Puri at WordStream.

    Movable Ink Blog- 19 readers -
  • How to Keep Your Email Marketing Campaigns Ethical & Legal

    It’s no secret that email marketing is increasingly important for small businesses worldwide. Not only does it offer you a direct way to land in consumer’s inboxes (a.k.a. their sacred space), but it has also been proven to bring in more return on investment (ROI) than other marketing methods. In fact, just $1 of investment in email marketing can yield an average $38 in return.

    Constant Contact- 13 readers -
  • 11 Mistakes To Avoid With Your Email Campaigns

    … We often share what works with email marketing, but how about the things that don’t work? Well, Citipost Mail put together a solid infographic, 10 Things You Shouldn’t Include In Your Email Campaign that provides details on what to avoid when writing or designing your emails. If you want to succeed with email marketing, here are some…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
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