Email Marketing

Electronic marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to: Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
Posts about Email Marketing
    • Upgrade your email blasts with four simple tactics

      Email blasts are a time-honored tradition in email marketing where a business sends one email to thousands of people simultaneously, often unsolicited. It’s an effective means of getting attention, but it’s not the type of attention brands should want. Like a man on a soapbox screaming into a megaphone, the email blasts annoy rather than inform and cause their recipients to a ...

      Marketing Landin EMail- 14 readers -
    • 3 Creative Ways to Increase Sales for Your Business

      When you think of sales, you probably envision that high-pressure salesman at a used car lot. The stench of discount cologne hitting your face as that tight-gripped, over-exuberant handshake discombobulates you, rendering your Carfax reports and KBB print-outs useless against the pushy, hardnosed tactics yet to come.

      Constant Contact- 20 readers -
  • 8 Reasons Why Email Campaigns Are Still the Most Effective Form of Marketing

    … small business owners who are working with limited budgets, email marketing is particularly appealing. That’s because email marketing yields an average ROI of 122%, according to a study from the Direct Marketing Association (DMA). Of course, how big your own ROI is will depend on various factors, including how sophisticated your automated email…

    Movable Ink Blogin EMail- 13 readers -
  • The Game of Thrones Approach for Powerful SaaS Free Trial Emails

    … Too often SaaS companies take a middle-of-the-road approach to their free trial emails. If you’re not seeing 20% or more in your conversion rate, this is likely your approach. To which I say: consider Theon, son of the Ironborn king, in Game of Thrones. Stand for something — like proving yourself to your cruel dad – or risk dying for anything…

    The Daily Eggin EMail- 14 readers -
  • 3 Types of Email Personalization That Boost Open Rates, Click-Through Rates and Revenue

    Email marketers are focused on analytics, and for good reason. They know that driving analytics in the right direction will have a direct impact on their revenue. And research has proven that nothing gets analytics trending in the right direction more effectively than personalization. Studies show online shoppers love it when marketers cater to their individual needs, which is ...

    Movable Ink Blog- 15 readers -
  • 10 Irresistible Lead Magnet Ideas To Grow Your Email List

    Email is still one of the most powerful and valuable assets of any online business. Any blog or business that is trying to market or move products online needs to collect email addresses and nurture their email list. The first step towards building an email list is offering a sign-up form on your website, where people can submit their email address and subscribe to regular up ...

    Jeffbullas's Blog- 14 readers -
  • Interview with an Email Expert: Daniel Banks of Fan Interactive

    … In our series, Interview with an Email Expert, we chat with leaders in the email marketing space about their background, favorite email campaigns, and more. In this edition of Interview with an Email Expert, we chatted with Daniel Banks, Digital Marketing Analyst at Fan Interactive. What was your path to email? I started my career working…

    Movable Ink Blogin EMail- 13 readers -
  • 5 Modern Lead Generation Tips to Escalate Conversions

    … what to do with them. Get Out of Their Spam Folder and Into Their Inbox GMass Helps You Reach Thousands and Make it Personal A lot of marketers complain about email marketing and the low open rates for their emails. That’s because they’re doing it wrong. Most promotional emails get filtered by Gmail’s “Promotions” tab or spam. When you use GMass…

    Relevancein EMail Content- 11 readers -
  • 5 Marketing Budget Mistakes to Avoid

    … One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. By setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team…

    Douglas Karr/ Marketing Technology Blogin EMail- 17 readers -
  • How Automation Tools Can Light a Fire Under Your Marketing Strategy

    … to automate postings in Twitter, Facebook, YouTube, LinkedIn, Instagram and more. Once you post, you can automatically see which content performed the best and at what times of the day. This data will help you to send future posts out with the right message at the right time. In addition to scheduling posts, Hootsuite allows businesses to automate…

    Growmapin EMail Content How To's- 14 readers -
  • The World’s Fastest Growing SaaS Products Send These Welcome Emails

    What happens when people sign up for your software-as-a-service (SaaS) product? Chances are, you send them some email. Recently, I was chatting with the founder of a SaaS company about onboarding emails for SaaS companies. He wanted some new ideas on how they could improve their welcome emails. I thought to myself, how could you f ...

    The Daily Egg- 18 readers -
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