Email Marketing

Electronic marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to: Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
Posts about Email Marketing
    • How to Create a Successful Email Marketing Campaign

      In theory, building a successful email marketing campaign seems simple. You just have to write the text, sprinkle in some images, find your email list, and hit send. In reality, a successful email campaign requires a more thorough approach to increase your conversions and grow your business. But once you break down successful email marketing campaigns into smaller pieces, things get simpler.

      Constant Contactin EMail How To's- 15 readers -
    • 10 Types of Triggered Email Marketing Campaigns (and How to Use Them)

      The value of triggered email marketing campaigns to engage and retain consumers has been proven time and again, yet many retailers are not yet taking advantage of its potential. The results of a recent study of retailers, which was reported on by Laurie Sullivan at Email Marketing Daily, indicated that only about a third of respondents said they have been sending reactive, tri ...

      Movable Ink Blogin EMail How To's- 18 readers -
  • Turn your email challenges into opportunities to get more personal

    … customers to unsubscribe to your marketing messages, leaving you unable to reach them when it might really make a difference. Companies that have not evolved past batch-and-blast email strategy are slowly eroding their customer base, as a blanket approach leads to high unsubscribe rates. Conversely, emails that are personalized from triggers see…

    James Green/ Marketing Landin EMail- 7 readers -
  • 5 Simple Ways to Grow Your Email List

    Email lists are the holy grail for marketers. It’s a rare window to reach people on a more personal level, without being pushy. And best of all, you have permission to email that person, which means the chances of them looking (or at least glancing) at your email are significantly higher. Letting your email list fall stagnant means you are missing out on persuasive opportunit ...

    The Next Scoop- 13 readers -
  • Top 25 Inbound Articles – Week of 02/17/17

    Be Part of Our Roundups! For members of our Top Local Agency community, submit your marketing articles for consideration in our roundup by tagging your posts #toplocalagency on Twitter! This week’s roundup includes tips to repurpose your content on Instagram and YouTube, rank high in Local Search, and create an Email marketing strategy.

    UpCity Daily Tips- 14 readers -
  • March 2017 Marketing and Holiday Planning

    It may not feel like it in many parts of the country, but spring is just a few weeks away! If you’re still dragging your feet and have yet to create an email marketing plan for 2017 — March is the perfect time to get back on track. In addition to the first day of spring, March is full of fun holidays like Pi Day, St. Patrick’s Day, and National Mom and Pop Business Owners Day.

    Miranda Paquet/ Constant Contact- 12 readers -
  • Our 5 Favorite Valentine’s Day 2017 Emails

    … Whether you love it or hate, you can’t avoid Valentine’s Day – in the inbox anyway. V-Day promotions were everywhere this year, with more brands ramping up their creativity and delivering exceptional email experiences. Here are five of our favorite emails from Valentine’s Day 2017. Our 5 favorite Valentine’s Day 2017 Emails Dunkin’ Donuts…

    Movable Ink Blogin EMail- 11 readers -
  • What’s the Best Length for My Email Newsletter?

    I know you want a definitive answer. So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 1,200 characters — results in the highest email click-through rate for most industries. But that doesn’t tell the whole story. The better answer: As long as it needs to be. Let me explain.

    Dave Charest/ Constant Contact- 12 readers -
  • How to Craft a Successful Hotel Email Marketing Campaign [Infographic]

    Email marketing is keeping you simple touch with your customers informed later. In this process, you can learn more about the options, your issues, or problems in building strong relationships. The beauty of email marketing is its accuracy. Unlike social media where messages are prone to get lost in the endless stream of updates, email marketing, you can set the best place to ...

    The Next Scoop- 12 readers -
  • 5 Ways To Improve Your Email Open Rates

    … Email marketing is a proven way to register better business growth. However, you only achieve actual conversions rates when you opt for the right ways of marketing, which ensure that the email recipients do open your emails. While getting funding for business might be easy, running one successfully requires continuous efforts and monitoring…

    Growmapin EMail- 12 readers -
  • 8 Ways to Boost Your Email Open Rates

    … at Entrepreneur. “If you haven’t tested and optimized yours, you’re leaving money on the table. A/B testing isn’t just for websites and landing pages – it’s essential for email marketing as well. Aim for a casual and personal opening line, and test, test, test.” 3) Consider the sender name – “Instead of sending the email from sales@companyxyz.com…

    Movable Ink Blogin EMail- 13 readers -
  • Top 25 Inbound Articles – Week of 02/10/17

    … Business page, and ensure that NAP information is consistent for ranking high in Local Search. Search Engine Optimization: Sean Butler lists the reasons for marketers to invest in an SEO strategy. Nick Stamoulis offers SEO tips for web developers to maintain consistent Organic traffic, and preserve SEO trust. Govind Agarwal’s blog presents…

    UpCity Daily Tipsin SEO EMail Content- 14 readers -
  • SAME Café — Small Biz Stories, Episode 11

    … into a thriving business. Find us on Stitcher Small Biz Stories is brought to you by Constant Contact. Constant Contact is committed to helping small businesses and nonprofits connect to new and existing customers with email marketing. You can be a marketer, all it takes is Constant Contact. Find out more at ConstantContact.com. You can also read…

    Dave Charest/ Constant Contactin EMail- 14 readers -
  • This Tool Makes Finding Influencer Emails Easy

    … that we are reviewing today is called Findthat.Email and the people behind this website brand themselves as “The Yellow Pages of Email” as they allow content creators and link builders access to their database of “email address of decision makers [from] millions of companies worldwide.” Findthat.Email is a straightforward service. You enter…

    SEO Hacker Blogin EMail- 21 readers -
  • Enter to Win a Contextual Email Makeover

    … How do you feel about your emails? Do you like them, love them, or feel kind of “meh” about them? At Movable Ink, we want everyone to love their emails. And one of the best ways to make that happen is with context. Context enhances your emails, makes them work harder for you and helps you get the best marketing results possible. It enables you…

    Movable Ink Blogin EMail- 14 readers -
  • How Can A CRM and Marketing Automation Improve Your Real Estate Business

    … (Customer Relationship Management) software allows a Real Estate agency to automate repetitive tasks through workflows, design and measure the performance of email campaigns, create marketing campaigns and landing pages and score prospects engagement to know where salespeople should concentrate their effort for best results. TYPES of CRM’s CRM (Customer…

    Paveyain EMail How To's- 28 readers -
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