Email Marketing

Electronic marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to: Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
Posts about Email Marketing
  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    … Email delivery is stupid. I’m not kidding. It’s been around for over 20 years but we still have 50+ email clients that all display the same code differently. And we tens of thousands of Internet Service Providers (ISPs) who all basically have their own rules around managing SPAM. We have ESPs that have stringent rules that businesses have…

    Douglas Karr/ Marketing Technology Blog- 6 readers -
  • 3 Simple Steps to Reach a New Audience for Your Art

    … at in-person presentations, they often neglect their online presence. It’s important for your brand to be clear, cohesive, and widely visible. This requires having a website, a robust social media presence, and an email marketing strategy. However, it’s not enough to just set yourself up on these platforms. Focus on who it is you want to attract…

    Constant Contactin EMail- 9 readers -
  • 5 Email Marketing Platforms for the Modern Marketer

    Email marketing has stood the test of time. The first email marketing campaign was sent in the 1970’s and the early 1990’s saw the first mobile email experience. No matter how many new tactics come on the market, email is still a strong force. In fact, recent research has found that email marketing is 40% more effective at acquiring new customers than Facebook and Twitter.

    Ashley Zeckman/ TopRank®- 22 readers -
  • Top 25 Inbound Articles – Week of 01/13/17

    …: Govind Agarwal highlights the SEO aspects that must be considered from the Mobile standpoint in the year 2017. Learn how to optimize your website for Google Mobile-First Index from Alan McCabe’s blog. Search Engine Optimization: Sean Si offers guidance to avoid minor SEO mistakes that can have a negative impact on your business. Daniel…

    UpCity Daily Tipsin EMail Content- 13 readers -
  • How to Create a Campaign…It’s Not as Scary as You Think

    Yes, I said the word campaign. Please don’t run away. From talking to nonprofit and small business owners, I’ve learned that many think the word “campaign” is scary. To them, it sounds incredibly complicated and time-consuming — but I’m here to tell you that it’s not hard to create an effective marketing campaign.

    Miranda Paquet/ Constant Contact- 13 readers -
  • Who Were the Most Loved MarTech Companies of 2016?

    … expectations? Source This wasn’t a question about innovation nor application, it was to get to the root of which companies had remarkable customer service that should be shared online. The recommendations came in quickly: Buffer allows social media users to save time by allowing them to schedule, publish and analyze all your posts in one place…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • 4 ways to win the inbox in 2017

    … For email marketers, a new year provides a fresh start and an opportunity to outperform the year before. But anyone in the marketing game knows that things move fast: Your tried and true solutions likely aren’t evergreen, and the cutting-edge trends that were all the rage last year are already standard practice. Marketers always need to look…

    Marketing Landin EMail- 15 readers -
  • January 2017: What’s New With Constant Contact?

    … New Year, new features! Ready to learn about the latest and greatest features available in your Constant Contact account? You’ve come to the right place. Take four minutes to watch the video below and learn all about our new product enhancements, including our: Welcome Email Sent Email options Background patterns Image options…

    Constant Contact- 13 readers -
  • How to Create Blog Posts That Never Die

    … a tremendous increase, probably because these queries are new and had few (if any) prior searches”. Clicking on related topics: Content Marketing provides the following: You can see how interest of this topic has increased over time where interest for “internet marketing” has waned since 2004. The Google trends tool also lets you compare selected…

    Paveyain EMail Content How To's- 16 readers -
  • How to Create an Email Marketing Plan (That You’ll Actually Stick To)

    Each year around this time, I make a plan for the coming year. I cross off goals that I accomplished in the previous year and circle the ones I didn’t. Sometimes the circled goals make it back onto the coming year’s list for a second attempt. Other times I just accept the fact that I’m never going to quit eating sugar, so instead I bite the head off my last snowman cookie wi ...

    Constant Contact- 9 readers -
  • [Webinar] How to Drive Customer Retention with Email Marketing

    … Did you see a surge in first-time customers during the holiday season? You’re not alone. For many brands, the holiday season provides a nice boost in revenue. And that’s awesome. The tricky part is getting those first-timers to stick around. It just so happens that email marketing is the best way to build trust with your audience and turn those…

    Movable Ink Blogin EMail How To's- 19 readers -
  • Top 25 Inbound Articles – Week of 01/06/17

    …, that include the ability to convert prospects, and generate a high ROI for your business. Mobile Optimization: Kevin Cotch highlights techniques to optimize your website, and provide an enhanced user experience from a Mobile SEO standpoint. Search Engine Optimization: Learn how techniques such as writing guest posts, and repurposing your…

    UpCity Daily Tipsin EMail Content- 18 readers -
  • 3 Simple Ideas That Will Transform Your Book Marketing Results

    … It’s no secret that the publishing industry has changed tremendously over the last couple decades. The difference between a successful publishing company and an out-of-business publishing company comes down to its ability to adapt to this massive shift. At least that’s the way Lee Klancher, founder of Octane Press, sees it. “I’ve been involved…

    Constant Contactin EMail- 12 readers -
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