Email Marketing

Electronic marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to: Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
Posts about Email Marketing
  • Make me an offer: Rating the effectiveness of common email offers

    … Offers and promotions are the bread and butter of email marketing. Give subscribers a reason — any reason — to act, and it’s all but inevitable that your campaign will become an occasion for brand glory and killer business outcomes, right? We all know it’s not that simple. At Yes Lifecycle Marketing, my employer, our latest research shows…

    Jason Warnock/ Marketing Landin EMail- 10 readers -
  • 4 Crafty, Not Clingy Ways to Personalize Your Emails

    … It’s no secret that savvy businesses are engaging their customers by creating personalized experiences tailored to their interests and needs. And email makes it easier than ever to do so. Personalized emails also happen to be pretty darn effective at driving sales. According to the Direct Marketing Association, segmented and targeted emails…

    Movable Ink Blogin EMail- 8 readers -
  • Ten Ways to Add More Subscribers to Your Email List Each Month

    … marketing strategy is to have a button with a red border around it which changes to green if the mouse hovers over it. This tested strategy resulted in a 40% increase in subscription rate. This helps to improve email click through rate. 10. Exit Pop-Ups Exit-intent popups are a great strategy to increase your subscribers. Exit-intent technology…

    Growmapin Social EMail- 9 readers -
  • How To Master Mobile Friendly Email Marketing Campaigns

    … How To Master Mobile Friendly Email Marketing Campaigns by Aaron Leave a Comment This is a guest contribution by Nick Rojas In 2015, more people used mobile devices than desktop computers to check their emails. In fact, 53% of emails were opened on mobile devices, and this number has probably increased over the last two years. Why? People…

    Ask Aaron Leein EMail How To's- 15 readers -
  • The Myths and Realities of Owning a Family Business

    … Mom & Pop businesses are at the heart of American culture. However, many misconceptions still persist when it comes to family business. They aren’t just the small general stores found along rural country roads. They are major drivers of jobs and economic growth, essential for a thriving economy. Check out our infographic below to separate…

    Constant Contact- 9 readers -
  • 5 Challenges for Family Businesses (and How to Overcome Them)

    Keeping your small business in business isn’t easy. And being a family business makes things even more challenging. If you want your business to flourish for generations to come, you need to address your biggest challenges head on. Luckily, you aren’t alone. Many small family businesses face the same problems and have learned to solve them.

    Constant Contact- 15 readers -
  • 60+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Top 25 Inbound Articles – Week of 03/24/17

    Be Part of Our Roundups! For members of our Top Local Agency community, submit your marketing articles for consideration in our roundup by tagging your posts #toplocalagency on Twitter! This week’s roundup includes tips to successfully market your blog on Instagram, segment Email subscribers and boost engagement, and optimize your website for Local Search.

    UpCity Daily Tips- 13 readers -
  • How to Fill Seats in Your Restaurant With Email Marketing

    … It takes more than just superb food and an enticing ambiance to get customers into your restaurant. When competing with established eateries and well-funded restaurant chains, you need to directly engage with past and potential patrons to stand a chance. Many restaurants have found success through email marketing, allowing them to keep…

    Constant Contactin EMail How To's- 17 readers -
  • Campaign Monitor VS MailChimp: How to Choose the Best Email Marketing Platform

    … automation and personalization has become one of the hottest digital marketing trends in 2017. You can use actions the subscriber takes within each email to deliver a tailored customer journey. Then personalize the emails with information you’ve gathered, such as age, gender, geo-location and transactional history. This strategy is producing amazing…

    Growmapin EMail How To's- 22 readers -
  • St. Patrick’s Day 2017 Email Report: Read Lengths on the Rise

    … Was your inbox looking a little more green than usual this past St. Patrick’s Day? If so, you’re not alone. Many brands took advantage of the holiday to deliver limited-time St. Patrick’s Day email promotions. So how did those emails perform this year? We took a look at consumer device preferences for interacting with email on St. Patrick’s Day…

    Movable Ink Blogin EMail- 16 readers -
  • What is a Mobile-Responsive Email Template? (And Why You Need One)

    You know what really grinds my gears? When I open an email marketing campaign on my smartphone and have to pinch and expand to see the text. It tells me that the sender didn’t take care in testing the email before it landed in my inbox, and that means they don’t care about my time or the quality of our interaction. As a result, I don’t particularly care to do business with them.

    Constant Contact- 16 readers -
  • 6 tips to get subscribers to open marketing emails

    … While there are several email metrics you should track, a vital way to gauge the health of your email program is to monitor your email open rates. If your emails are being met with radio silence, it’s safe to say recipients aren’t taking any next steps. With recipients’ inboxes becoming increasingly inundated with marketing emails, this should…

    Marketing Landin EMail- 9 readers -
  • Why You Need to Send More Email Than You Think

    I’m sure you’ve asked yourself, “How often should I send email?” Weekly? Monthly? Anytime sales are low? Start with this question: How many times do you have to ask kids to do something? Usually, more than once. It’s often the same with email marketing. It’s not that people on your email list are children, it’s that they’re busy and your business isn’t their top priority.

    Dave Charest/ Constant Contact- 15 readers -
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