Email Marketing

Electronic marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to: Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
Posts about Email Marketing
  • 5 Email Marketing Tips for SaaS Businesses

    … The following is a guest post from Hammad Akbar, a tech entrepreneur with a passion for technology and online marketing. He’s currently focusing on a new startup TruConversion , a SaaS application in web/mobile analytics space. Check out his blog HammadAkbar.com. By now, you know that email marketing is widely used for engaging users, creating…

    Movable Ink Blogin EMail- 6 readers -
  • 3 Email Tips for Better Customer Experience

    … the user first when it comes to email marketing. It drove me crazy because this is once channel where you can do the most. So, in this article, I am going to assume that you already know the basics of email marketing. This will allow me to show you some beginner-intermediate steps that can make your business “more like Google”, in that you can…

    E-Marketing Associatesin EMail Google- 3 readers -
  • Cyber Weekend: The Best Email Marketing Campaigns of 2016

    The week of Thanksgiving is the official kickoff to the holiday season, and for retailers, that means increasing their digital marketing game. Through some people choose to avoid offline shopping on Black Friday, the entire time period between Thanksgiving night through Cyber Monday, has now been named "Cyber Weekend.

    ROI Factor Blog- 11 readers -
  • 3 Innovative Lead Generation Strategies To Increase Sales

    … from your marketing automation software. Re-evaluate your content gating strategy The classic lead generation formula is to offer a piece of premium content like an eBook or a webinar registration in exchange for contact and demographic information from the potential lead. While you need to have some level of content gating to get a lead's email…

    John Beveridge/ The Inbound Growth Blog- 7 readers -
  • Why Your Business Needs Email Marketing

    … If I asked you for $1 in exchange for $44, wouldn’t you take me up on it? No, I’m not a magician — just a digital marketing expert who understands the value of a quality email marketing campaign to drive awareness, sales, and repeat business. You could go the traditional marketing path: investing a small fortune into a direct mail campaign like…

    Constant Contactin EMail- 7 readers -
  • Litmus Builder Syncing With Campaign Monitor and MailChimp

    Litmus, a marketing testing company that is well-known for its ability to make email marketing campaigns viewable and capable of user interaction on any device, is expanding its email building and test application so that it now has the capability of syncing with Campaign Monitor and MailChimp, which are popular email software programs. Mobile Email advertising campaigns are increasing in use.

    Michael Levanduski/ Performance Marketing Insider- 8 readers -
  • Getting the most out of your holiday emails

    It can be difficult to cut through all of the email noise during the holidays, but there are certain tips all email marketers should follow to get the most out of their campaigns and to provide their subscribers with the messages they’re most interested in receiving. Practicing good email hygiene and customizing messaging based on your subscribers’ past purchase and engageme ...

    Marketing Land- 7 readers -
  • 6 Ways to Educate Your Email Subscribers and Win More Opens

    … We always talk about getting more email subscribers as a way to build a sustainable online business. But, there’s not a lot of point in building that mailing list if none of the subscribers end up opening the emails that you send. Open rates and click through rates are just as important. In today’s post I’m going to share a few ways that I’ve…

    Blog Tyrantin EMail- 10 readers -
  • Return Path buys email deliverability specialist Email Copilot

    … For email service providers (ESP), getting the email delivered to an inbox is the central metric. To help boost these capabilities, New York City-based ESP Return Path announced this week it has purchased San Diego, California-based Email Copilot. Return Path sees itself as a leader in deliverability, and offers a Deliverability Benchmark…

    Marketing Landin EMail- 17 readers -
  • Why You Should Use Holiday eCards to Market Your Business

    … is a simple gesture, that increases exposure for your business, lightens anyone’s inbox, and impacts the customer on an emotional level. Take advantage of this marketing tactic that can only be utilized once a year. The post Why You Should Use Holiday eCards to Market Your Business appeared first on E-Marketing Associates - Online Marketing Products for Independent Hotels. …

    E-Marketing Associatesin Social EMail- 10 readers -
  • GetResponse Vs Infusionsoft

    … Email marketing is booming. Most smart online marketers are using it, and projections show that it will continue growing. It is insanely profitable, with a 3800% average ROI. For you to make the most of it, you need to use the right tools. Some of the most popular email marketing services include GetResponse and Infusionsoft. They both get…

    The Blog Heraldin EMail- 14 readers -
  • 6 ways marketers try to manipulate subscribers and why we should stop

    … Brands everywhere are embracing customer-centricity, but many relics of brand-centric thinking are still out there. This is definitely the case in email marketing, where we often vilify inbox providers and second-guess our subscribers’ intentions and intelligence. As we approach the New Year, let’s resolve to focus more on serving our…

    Marketing Landin EMail- 8 readers -
  • How to Empower Your Law Firm With Email Marketing

    … As a marketer in the legal services industry, you’re not in the advertising business; you’re in the relationship building business. With email marketing, you can easily deepen existing client relationships and forge new ones. Try hosting events to connect with clients, collecting feedback with online surveys, and tracking results with helpful…

    Constant Contactin EMail How To's- 24 readers -
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