Email Marketing

Electronic marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to: Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
Posts about Email Marketing
    • 5 Simple Strategies to Improve Your Email Open Rates

      Email marketing works because it allows you to reach customers (and potential customers) in the place they go every day — the inbox. But once you get to the inbox, how do you make sure your emails actually get opened? This is a question we hear a lot. Even if your business already has a strong open rate, once your numbers start to flatten out, you’re probably wondering what y ...

      Ryan Pinkham/ Constant Contactin EMail- 13 readers -
    • Email vs. social: Which works best for B2C?

      If you’re a busy professional with a digital company, you’ve likely lamented a thousand times over where to focus your limited resources. Email marketing and social media are two marketing tactics with a bundle of buzz, but which will give you the most efficient and effective results? Email and social media are two completely different beasts and could serve two separate pur ...

      Jordan Kasteler/ Marketing Landin Social EMail- 10 readers -
    • 12 email marketing fundamentals to master

      One of the fundamental premises of marketing automation is email engagement. And as modern marketers, we are under serious pressure for our emails to perform — they must drive engagement, conversions, and most importantly, revenue. But with the sophistication of the various tools at our fingertips and an overcrowded work desk, it’s easy to overlook the fundamentals of email performance.

      Marketing Landin EMail- 13 readers -
  • 10 Types of Triggered Email Campaigns You Should Implement

    … In working with several email vendors, I’ve always been surprised at the lack of pre-designed, effective triggered email campaigns within the accounts upon implementation. If you’re a platform reading this – you should have these campaigns ready to go in your system. If you’re an email marketer, you should be working to incorporate as many types…

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -
  • Video Deep Dive: Small business and email marketing tips

    … Mike Blumenthal and Beth Kahlich take a Deep Dive into small business email marketing. In this episode, Mike and Beth discuss some of the biggest issues confronting small businesses with email marketing, the biggest mistakes small business owners make in email marketing and more. This is our Deep Dive Into Local from May 8th, 2017. In our Deep…

    Mike Blumenthal/ Local Universityin SEO EMail- 11 readers -
  • Not getting what you want from your outreach emails? Follow these 10 steps.

    We send emails for a lot of reasons. Sales teams send them to generate new leads. Content marketers send them to try to get a link or encourage an influencer to share something on one of their social accounts. Point is, we rely heavily on emails to try to convince others to do something for us. Unfortunately, someone’s inbox isn’t always the most persuasive channel.

    Marketing Land- 13 readers -
  • Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign

    … Capturing the attention of your customers isn’t always easy. They’re not only busy, they’re constantly bombarded with marketing messages in the inbox and beyond. They key to holding your customer’s attention is delivering it in a compelling way. That’s why storytelling is key for creating successful email content. Using your emails to tell…

    Movable Ink Blogin EMail- 11 readers -
  • SPI 264: How to Win with Paid Traffic with Rick Mulready

    It’s Advertising Month here at! I’m kicking things off with a visit from online advertising expert Rick Mulready. Today, Rick is going to focus on growing your business with paid traffic by using an often overlooked platform: Facebook ads. My friend Rick has seventeen years of experience in online advertising, seven of which have been focused on Facebook ads specifically.

    Pat Flynn/ The Smart Passive Income Blog- 11 readers -
  • A Beginner’s Guide to Predictable Marketing Funnels

    … We’ve been going full steam this month with a load of paid advertising related content, both here on the blog and on the podcast. Before we keep going, however, it’s important that we pull back a little and ask ourselves this question: What are we driving traffic to anyway? A product? A promotion? No. A funnel. We MUST know what our goals…

    Pat Flynn/ The Smart Passive Income Blogin Mobile- 10 readers -
  • Mother’s Day Email Report: Tablet Email Read Lengths Were High

    Email marketers – especially those in retail – love Mother’s Day. It’s an opportunity to deliver great experiences for shoppers and showcase their best products in a new light. But inboxes are also inundated with deals during Mother’s Day weekend. It’s not enough to have a great deal; you have to truly stand out from the pack to get your customers’ attention.

    Movable Ink Blog- 12 readers -
  • Top 25 Inbound Marketing Articles – Week of 05/19/17

    This week’s roundup includes tips to improve your Email open rate, perform an SEO backlink quality assessment, and run A/B tests and multivariate tests. Learn how to create a Content strategy, and launch a successful Social Media Marketing campaign on Facebook and Instagram. We’ve covered all of this news and, much more, below! Content Marketing: Alexander’s blog outline ...

    UpCity Daily Tips- 19 readers -
  • June 2017 Marketing and Holiday Planning

    … for more content ideas? There’s plenty more ideas to choose from in the infographic below. Take a look or download and print the inforgraphic to stay on track all month long. (Go ahead and download the infographic right here!) Put these ideas into action. Log in to Constant Contact to create your next email. New to Constant Contact? Try us out for free! Sign up for a 60-day free trial. The post June 2017 Marketing and Holiday Planning appeared first on Constant Contact Blogs. …

    Miranda Paquet/ Constant Contact- 13 readers -
  • Building an Email List Designed to Convert

    … I often get asked, “During your 18 years in online business, what’s the one area that you wish you had paid more attention to?” My answer comes immediately: Building an email list! I waited way too long to start building my list and then I wasn’t consistent in my efforts. I had no plan of […] The post Building an Email List Designed to Convert appeared first on Marketing Words Blog. …

    Karon Thackston/ Marketing Words Blogin EMail- 31 readers -
  • Felix the Cook — Small Biz Stories, Episode 14

    When Barbara Felix started her business, Felix the Cook, over ten years ago, she was looking for a way to provide for her family, while doing something she loved. Finding her sweet spot with custom-made sugar cookies, Barbara has attracted big name clients like Google Ventures, UPS, and The Four Seasons.

    Dave Charest/ Constant Contact- 11 readers -
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