Email Marketing

Electronic marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to: Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
Posts about Email Marketing
  • 3 Ways to Stand Out This Holiday Season Without Offering a Discount

    … You don’t need me to tell you that there is a lot of email being sent this holiday season. Actually, it’s not even limited to email. There’s just a lot of marketing noise this time of year. Many businesses think they can capture subscribers’ attention with increasingly desperate offers: 15% off one week, 20% off the next, then 25% off, etc. etc…

    Constant Contact- 13 readers -
  • Why Email Is Essential to Your New Omnichannel Marketing Strategy

    Email is one of the most effective digital communication channels, and delivers the highest ROI of any marketing tactic (email marketing generates $38 for every $1 spent!). It’s also the key to unlocking a consumer’s entire Internet-based life and your new omnichannel marketing strategy. It all starts with the Digital ID.

    Jeffbullas's Blog- 28 readers -
  • [WATCH NOW] Holiday Recap: The Biggest Email Marketing Wins from Cyber Week 2017

    … in impressions: we reached an all-time high of 500 billion impressions on Cyber Monday! So you’re probably wondering: which were the top-performing, attention-grabbing email campaigns that stood out in the inbox during Cyber Week 2017? In our recent webinar, we teamed up with SmarterHQ to take a look at email marketing performance and the most impactful…

    Movable Ink Blog- 7 readers -
  • Constant Contact Introduces Powerful New Email Marketing Features

    AN EMAIL MARKETING REINVENTION For marketers, the stress of designing effective and appealing email marketing campaigns has just been alleviated with Constant Contact’s powerful new email marketing features. On December 12th, Constant Contact, part of the Endurance International Group’s Business unit, announced many new features including it’s next generation editor with easy to ...

    Relevance- 28 readers -
  • 8 New Year’s Resolutions for Email Marketers in 2018

    … Resolutions are as common as hangovers when a new year dawns. Unfortunately, most resolutions are soon forgotten – because they are unrealistic and unattainable. Not ours. You can do everything on this list – and it will be worth it! Let’s start off with a few email-marketing-specific resolutions: 1. Meet your customers at the moment-of-open…

    Movable Ink Blog- 9 readers -
  • Sparkpost: An Email Delivery Service for Your App or Site

    … One of the afterthoughts of building a website or mobile applicaiton is often emails. Developers often just use platform email functions to send simple textual email messages. If they’re sophisticated, they may even build a little HTML template to call and send emails with. The limitations of this are plenty – like the ability to report…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • How to Turn Order Confirmation Emails into a Sales Machine

    Did you know that there is a type of email that has an average open rate of around 70%, while the rate for other emails is around 20%? Did you know that people, on average, spend 14 seconds reading this type of email while they usually lose focus in no more than eight seconds? On top of that, marketers underestimate these emails. We’re talking about order acknowledgment emails.

    Growmap- 13 readers -
  • How to Write Effective Email Subject Lines: 10 Tips

    … subject lines and tweak your subject lines based on the results. For more email marketing tips and complete support services for all your online marketing efforts, turn to Blue Interactive Agency. Our dedicated team of marketers can provide you with a comprehensive list of small business marketing services that includes responsive web design…

    Blue Interactive Agency- 15 readers -
  • How to Grow Positive Google Reviews

    … In a recent article on Think with Google, Google’s VP of Marketing for the Americas, Lisa Gevelber, goes into detail about consumers making quick decisions and acting on those decisions faster than ever before. In essence, consumers are reacting in realtime to micro-moments where they find, go, do, or buy as the need arises. When making these…

    Constant Contact- 10 readers -
  • 7 Reasons to Combine Your Email Marketing Technique with Blogging

    We know that email marketing and online blogging are two major tools of digital marketing. Usually, the marketers choose one of these marketing channels in order to increase the sales. However, we have realized that you will get better output if you have blended both these options. These two marketing channels allow you to present content, which is relevant to your own business.

    The Next Scoop- 7 readers -
  • How To Ensure Your Cold Email Outreach Doesn’t Violate Anti-Spam Laws

    … emails by searching a certain domain. There are a lot of other software for easier prospecting including Anymail Finder or Voila Norbert. You can use free trials to test them all out and see which one brings you the best results. 4. If you don’t say who you are, that’s not okay This rule of cold email marketing is very simple. You have to let your…

    Jeffbullas's Blogin EMail How To's- 20 readers -
Get the top posts daily into your mailbox!
More from around the web