Email Marketing 101

  • 5 Email Marketing Tips for SaaS Businesses

    … The following is a guest post from Hammad Akbar, a tech entrepreneur with a passion for technology and online marketing. He’s currently focusing on a new startup TruConversion , a SaaS application in web/mobile analytics space. Check out his blog HammadAkbar.com. By now, you know that email marketing is widely used for engaging users, creating…

    Movable Ink Blogin EMail- 10 readers -
  • Email Marketing Metrics 101

    … The following post was written by Carl Sedaoui, Director of Marketing at Mailcharts. Mailcharts is the tool e-commerce marketers use to plan their email campaigns and track their competitors.. Learn more here. The best thing about email marketing is that you can track just about everything. Your email service provider (ESP) can likely tell you…

    Movable Ink Blog- 13 readers -
  • Email Marketing 101: Determining the value of a subscriber

    … Hola Marketers. Today’s edition of Email Marketing 101 is here to school you on how to determine subscriber value. Have at it … It’s a question often on the minds of email marketers: “How do I know how much a subscriber is worth?” Being able to answer that question is critical, because acquiring subscribers usually comes at a cost, whether you…

    Movable Ink Blogin EMail- 9 readers -
  • Email Marketing 101: A/B Testing

    …. When stakes are high, you want to do everything you can to make sure your message gets the attention it deserves. And one of the keys to doing that is A/B testing (also called split testing), which can help you determine and drive your most effective emails to the largest portion of your audience. A/B testing is a simple way to send and compare…

    Movable Ink Blogin EMail- 13 readers -
  • Email Marketing 101: Schema.org for Email

    … Hello, smarty pants. Today’s Email Marketing 101 session is all about schema. Let’s dive in … More and more consumers are discovering their inbox is where the action is these days. Without even opening an email, they’re find themselves getting stuff done in their inbox—RSVP-ing to invitations, sharing ratings and reviews, tracking packages…

    Movable Ink Blogin EMail Google- 11 readers -
  • How to Better Manage Email Unsubscribes

    … It’s so hard to say good bye. To your email subscribers. But sometimes, you can’t avoid losing a few. And it only takes a few unwanted emails or a clunky unsubscribe process to hurt your reputation. But there are a few easy steps you can take to stay out of the doghouse with the recently unsubscribed. Make unsubscribing quick and painless When…

    Movable Ink Blogin EMail How To's- 6 readers -
  • Planning Your Newsletter Editorial Calendar

    … with a current promotion, or that your email marketing schedule isn’t sending your subscriber several emails a day. Share your calendar Make sure everyone on your team has access to your calendar. This keeps everyone up-to-date on what’s being sent out, and helps prevent conflicts with other messaging. Also, if your calendar fills up quickly, it’ll help to have…

    Movable Ink Blogin EMail- 8 readers -
  • 3 Surefire Ways to Grow Your Email List

    …, for example, does this with their newsletters, even offering visitors a chance to see a sample: Photo credit By doing this, customers do the segmentation work for you, which will better inform your email marketing efforts moving forward. …

    Movable Ink Blogin EMail- 8 readers -
  • Want to Boost Your Open Rate? It’s All About the Subject Line

    … According to HubSpot, the average open rate for a B2B marketing email hovers around 30%, and range from 30.5% to 34.9%. or B2C emails. A variety of influencing factors can manipulatethat number, from the frequency of your emails to the industry to which they are tied, but one aspect more so than any other can make or break your campaign’s…

    Movable Ink Blogin EMail- 11 readers -
  • It’s a mobile world in email. Don’t forget the preview pane.

    … How often do you read through your emails the way your readers do? Not often enough is the honest answer from most businesses. Taking that moment or two to experience your own email the way your readers will can make a huge difference in the effectiveness of your campaigns. What do they see first? What makes them open and read your email…

    Movable Ink Blogin EMail- 5 readers -
  • Email marketing 101: Are you just talking to yourself?

    It’s always the simplest details that fall through the cracks. Email campaigns have a long list of important moving parts that all call out for our attention. We need to: Prepare the list Map links to text and images Keep track of looming deadlines Segment target audiences Avoid SPAM triggers Reduce file size Not to mention, ensure the template renders properly ...

    Movable Ink Blog- 8 readers -