Email Marketing 101

  • 5 Email Marketing Tips for SaaS Businesses

    … The following is a guest post from Hammad Akbar, a tech entrepreneur with a passion for technology and online marketing. He’s currently focusing on a new startup TruConversion , a SaaS application in web/mobile analytics space. Check out his blog HammadAkbar.com. By now, you know that email marketing is widely used for engaging users, creating…

    Movable Ink Blogin EMail- 13 readers -
  • Email Marketing Metrics 101

    … who opened your email, clicked on a link, made a purchase, or marked your email as spam. When it comes to email marketing optimization, this data is pure gold. While there are cornerstone metrics such as open rate (the percentage of recipients who opened your email) and click rate (the percentage that clicked on a link in the email), there…

    Movable Ink Blog- 13 readers -
  • Email Marketing 101: Determining the value of a subscriber

    … are purchasing subscriber lists or investing in enticements, such as e-books, webinars or whitepapers. You don’t need an MBA to know that to stay in business you need the revenue from those email addresses to be greater than what you paid to acquire them. Determining the value of an email subscriber is relatively straightforward, but slightly…

    Movable Ink Blogin EMail- 9 readers -
  • Email Marketing 101: A/B Testing

    You’ve spent days – if not weeks – crafting your message, finding perfect images to complement it and developing a pithy subject line. And, finally, off it goes – on its way to tens of thousands of inboxes. Success! Well, not so fast. Chances are very good that most of those inboxes your message is heading to are as crowded as yours.

    Movable Ink Blog- 13 readers -
  • Email Marketing 101: Schema.org for Email

    … Hello, smarty pants. Today’s Email Marketing 101 session is all about schema. Let’s dive in … More and more consumers are discovering their inbox is where the action is these days. Without even opening an email, they’re find themselves getting stuff done in their inbox—RSVP-ing to invitations, sharing ratings and reviews, tracking packages…

    Movable Ink Blogin EMail Google- 12 readers -
  • How to Better Manage Email Unsubscribes

    … It’s so hard to say good bye. To your email subscribers. But sometimes, you can’t avoid losing a few. And it only takes a few unwanted emails or a clunky unsubscribe process to hurt your reputation. But there are a few easy steps you can take to stay out of the doghouse with the recently unsubscribed. Make unsubscribing quick and painless When…

    Movable Ink Blogin EMail How To's- 6 readers -
  • Planning Your Newsletter Editorial Calendar

    … When it comes to your newsletter, finding the right balance between making sure your customers don’t forget you and irritating them until they hit “unsubscribe” can be tricky. The solution is a well planned editorial calendar that helps you meet objectives, while still providing value at a frequency that’s reasonable for your customers. Frequency…

    Movable Ink Blogin EMail- 9 readers -
  • 3 Surefire Ways to Grow Your Email List

    … There are a few reasons why consumers opt-in to an email list, but there are many reasons why you may eventually lose them — from address changes to spam complaints. In fact, distribution lists see an average turnover of up to 3% annually, so it’s essential that marketers use solid tactics to grow — and keep — their subscriber base. Here…

    Movable Ink Blogin EMail- 9 readers -
  • Want to Boost Your Open Rate? It’s All About the Subject Line

    … success: the subject line. Why’s that? If you can’t get a recipient to open your email, then creating compelling copy that converts becomes a moot point. In other words, don’t worry about your elevator pitch until you’ve gotten into the elevator. Luckily, plenty of marketers have come before you whose failures and successes have offered insight…

    Movable Ink Blogin EMail- 11 readers -
  • It’s a mobile world in email. Don’t forget the preview pane.

    …? If you don’t know or you’re not sure, you may be missing a real opportunity in the preview pane alone. In the early days of email marketing, the subject line was the element that most marketers left until last, but most email experts advocated as the best component for lifting open rates in 45 characters or less. Today, the preview text…

    Movable Ink Blogin EMail- 5 readers -
  • Email marketing 101: Are you just talking to yourself?

    … drawing them into your story. The middle is the body copy describing your promotion, news, offer, etc. The end is a simple, clear, CTA. It’s not broadcast, it’s personal Email is without doubt the most personal of all marketing channels. It’s addressed to one single person. It’s opened and read by one single person. That person is usually alone when…

    Movable Ink Blogin EMail- 8 readers -