Email Marketing 101

  • 5 Email Marketing Tips for SaaS Businesses

    … The following is a guest post from Hammad Akbar, a tech entrepreneur with a passion for technology and online marketing. He’s currently focusing on a new startup TruConversion , a SaaS application in web/mobile analytics space. Check out his blog HammadAkbar.com. By now, you know that email marketing is widely used for engaging users, creating…

    Movable Ink Blogin EMail- 15 readers -
  • Email Marketing Metrics 101

    … who opened your email, clicked on a link, made a purchase, or marked your email as spam. When it comes to email marketing optimization, this data is pure gold. While there are cornerstone metrics such as open rate (the percentage of recipients who opened your email) and click rate (the percentage that clicked on a link in the email), there…

    Movable Ink Blog- 16 readers -
  • Email Marketing 101: Determining the value of a subscriber

    … Hola Marketers. Today’s edition of Email Marketing 101 is here to school you on how to determine subscriber value. Have at it … It’s a question often on the minds of email marketers: “How do I know how much a subscriber is worth?” Being able to answer that question is critical, because acquiring subscribers usually comes at a cost, whether you…

    Movable Ink Blogin EMail- 9 readers -
  • Email Marketing 101: A/B Testing

    …. When stakes are high, you want to do everything you can to make sure your message gets the attention it deserves. And one of the keys to doing that is A/B testing (also called split testing), which can help you determine and drive your most effective emails to the largest portion of your audience. A/B testing is a simple way to send and compare…

    Movable Ink Blogin EMail- 19 readers -
  • Email Marketing 101: Schema.org for Email

    … Hello, smarty pants. Today’s Email Marketing 101 session is all about schema. Let’s dive in … More and more consumers are discovering their inbox is where the action is these days. Without even opening an email, they’re find themselves getting stuff done in their inbox—RSVP-ing to invitations, sharing ratings and reviews, tracking packages…

    Movable Ink Blogin EMail Google- 12 readers -
  • How to Better Manage Email Unsubscribes

    … someone decides to unsubscribe from your list, make it as easy as possible for them to do so—ideally in one or two clicks. All your emails should contain an unsubscribe link within the email to be compliant with the CAN-SPAM law. Avoid making your subscribers re-enter their email address, password, or username. What is OK? You can include a survey…

    Movable Ink Blogin EMail How To's- 6 readers -
  • Planning Your Newsletter Editorial Calendar

    … When it comes to your newsletter, finding the right balance between making sure your customers don’t forget you and irritating them until they hit “unsubscribe” can be tricky. The solution is a well planned editorial calendar that helps you meet objectives, while still providing value at a frequency that’s reasonable for your customers. Frequency…

    Movable Ink Blogin EMail- 11 readers -
  • 3 Surefire Ways to Grow Your Email List

    … There are a few reasons why consumers opt-in to an email list, but there are many reasons why you may eventually lose them — from address changes to spam complaints. In fact, distribution lists see an average turnover of up to 3% annually, so it’s essential that marketers use solid tactics to grow — and keep — their subscriber base. Here…

    Movable Ink Blogin EMail- 10 readers -
  • Want to Boost Your Open Rate? It’s All About the Subject Line

    … According to HubSpot, the average open rate for a B2B marketing email hovers around 30%, and range from 30.5% to 34.9%. or B2C emails. A variety of influencing factors can manipulatethat number, from the frequency of your emails to the industry to which they are tied, but one aspect more so than any other can make or break your campaign’s…

    Movable Ink Blogin EMail- 12 readers -
  • It’s a mobile world in email. Don’t forget the preview pane.

    … in the preview pane can actually get your reader to take an action and click to open. The preview pane is an email component on mobile and desktop alike, but considering that 66% of emails are opened first in mobile, it’s in that handheld format where the preview text story can make the biggest impact. Best Practices Still Matter It’s sometimes surprising…

    Movable Ink Blogin EMail- 5 readers -
  • Email marketing 101: Are you just talking to yourself?

    … It’s always the simplest details that fall through the cracks. Email campaigns have a long list of important moving parts that all call out for our attention. We need to: Prepare the list Map links to text and images Keep track of looming deadlines Segment target audiences Avoid SPAM triggers Reduce file size Not to mention…

    Movable Ink Blogin EMail- 8 readers -