Email Marketing 101

  • 5 Email Marketing Tips for SaaS Businesses

    … The following is a guest post from Hammad Akbar, a tech entrepreneur with a passion for technology and online marketing. He’s currently focusing on a new startup TruConversion , a SaaS application in web/mobile analytics space. Check out his blog HammadAkbar.com. By now, you know that email marketing is widely used for engaging users, creating…

    Movable Ink Blogin EMail- 13 readers -
  • Email Marketing Metrics 101

    … The following post was written by Carl Sedaoui, Director of Marketing at Mailcharts. Mailcharts is the tool e-commerce marketers use to plan their email campaigns and track their competitors.. Learn more here. The best thing about email marketing is that you can track just about everything. Your email service provider (ESP) can likely tell you…

    Movable Ink Blog- 13 readers -
  • Email Marketing 101: Determining the value of a subscriber

    … are purchasing subscriber lists or investing in enticements, such as e-books, webinars or whitepapers. You don’t need an MBA to know that to stay in business you need the revenue from those email addresses to be greater than what you paid to acquire them. Determining the value of an email subscriber is relatively straightforward, but slightly…

    Movable Ink Blogin EMail- 9 readers -
  • Email Marketing 101: A/B Testing

    …. When stakes are high, you want to do everything you can to make sure your message gets the attention it deserves. And one of the keys to doing that is A/B testing (also called split testing), which can help you determine and drive your most effective emails to the largest portion of your audience. A/B testing is a simple way to send and compare…

    Movable Ink Blogin EMail- 13 readers -
  • Email Marketing 101: Schema.org for Email

    … Hello, smarty pants. Today’s Email Marketing 101 session is all about schema. Let’s dive in … More and more consumers are discovering their inbox is where the action is these days. Without even opening an email, they’re find themselves getting stuff done in their inbox—RSVP-ing to invitations, sharing ratings and reviews, tracking packages…

    Movable Ink Blogin EMail Google- 11 readers -
  • How to Better Manage Email Unsubscribes

    It’s so hard to say good bye. To your email subscribers. But sometimes, you can’t avoid losing a few. And it only takes a few unwanted emails or a clunky unsubscribe process to hurt your reputation. But there are a few easy steps you can take to stay out of the doghouse with the recently unsubscribed.

    Movable Ink Blog- 6 readers -
  • Planning Your Newsletter Editorial Calendar

    … When it comes to your newsletter, finding the right balance between making sure your customers don’t forget you and irritating them until they hit “unsubscribe” can be tricky. The solution is a well planned editorial calendar that helps you meet objectives, while still providing value at a frequency that’s reasonable for your customers. Frequency…

    Movable Ink Blogin EMail- 8 readers -
  • 3 Surefire Ways to Grow Your Email List

    …, for example, does this with their newsletters, even offering visitors a chance to see a sample: Photo credit By doing this, customers do the segmentation work for you, which will better inform your email marketing efforts moving forward. …

    Movable Ink Blogin EMail- 9 readers -
  • Want to Boost Your Open Rate? It’s All About the Subject Line

    … According to HubSpot, the average open rate for a B2B marketing email hovers around 30%, and range from 30.5% to 34.9%. or B2C emails. A variety of influencing factors can manipulatethat number, from the frequency of your emails to the industry to which they are tied, but one aspect more so than any other can make or break your campaign’s…

    Movable Ink Blogin EMail- 11 readers -
  • It’s a mobile world in email. Don’t forget the preview pane.

    …? If you don’t know or you’re not sure, you may be missing a real opportunity in the preview pane alone. In the early days of email marketing, the subject line was the element that most marketers left until last, but most email experts advocated as the best component for lifting open rates in 45 characters or less. Today, the preview text…

    Movable Ink Blogin EMail- 5 readers -
  • Email marketing 101: Are you just talking to yourself?

    … It’s always the simplest details that fall through the cracks. Email campaigns have a long list of important moving parts that all call out for our attention. We need to: Prepare the list Map links to text and images Keep track of looming deadlines Segment target audiences Avoid SPAM triggers Reduce file size Not to mention…

    Movable Ink Blogin EMail- 8 readers -