Email Marketing 101

  • Email Marketing Metrics 101

    … who opened your email, clicked on a link, made a purchase, or marked your email as spam. When it comes to email marketing optimization, this data is pure gold. While there are cornerstone metrics such as open rate (the percentage of recipients who opened your email) and click rate (the percentage that clicked on a link in the email), there…

    Movable Ink Blog- 11 readers -
  • Email Marketing 101: Determining the value of a subscriber

    … Hola Marketers. Today’s edition of Email Marketing 101 is here to school you on how to determine subscriber value. Have at it … It’s a question often on the minds of email marketers: “How do I know how much a subscriber is worth?” Being able to answer that question is critical, because acquiring subscribers usually comes at a cost, whether you…

    Movable Ink Blogin EMail- 8 readers -
  • Email Marketing 101: A/B Testing

    … can put that worry to rest. Movable Ink’s creative optimization takes A/B testing to entirely different level. With it, you create two variables, Option A and Option B, and divide your list in half. Send Option A to one half of the list and Option B to the other half. If Option B starts outperforming Option A at a statistically significant level…

    Movable Ink Blogin EMail- 13 readers -
  • Email Marketing 101: Schema.org for Email

    … Hello, smarty pants. Today’s Email Marketing 101 session is all about schema. Let’s dive in … More and more consumers are discovering their inbox is where the action is these days. Without even opening an email, they’re find themselves getting stuff done in their inbox—RSVP-ing to invitations, sharing ratings and reviews, tracking packages…

    Movable Ink Blogin EMail Google- 11 readers -
  • How to Better Manage Email Unsubscribes

    … someone decides to unsubscribe from your list, make it as easy as possible for them to do so—ideally in one or two clicks. All your emails should contain an unsubscribe link within the email to be compliant with the CAN-SPAM law. Avoid making your subscribers re-enter their email address, password, or username. What is OK? You can include a survey…

    Movable Ink Blogin EMail How To's- 6 readers -
  • Planning Your Newsletter Editorial Calendar

    … When it comes to your newsletter, finding the right balance between making sure your customers don’t forget you and irritating them until they hit “unsubscribe” can be tricky. The solution is a well planned editorial calendar that helps you meet objectives, while still providing value at a frequency that’s reasonable for your customers. Frequency…

    Movable Ink Blogin EMail- 7 readers -
  • 3 Surefire Ways to Grow Your Email List

    … There are a few reasons why consumers opt-in to an email list, but there are many reasons why you may eventually lose them — from address changes to spam complaints. In fact, distribution lists see an average turnover of up to 3% annually, so it’s essential that marketers use solid tactics to grow — and keep — their subscriber base. Here…

    Movable Ink Blogin EMail- 8 readers -
  • Want to Boost Your Open Rate? It’s All About the Subject Line

    … find their way to the spam folder. It’s easy to fall into the “Free!” or “Hurry!” trap when you’re incentivizing, but there are more creative ways to do it. For example, Warby-Parker’s “Uh-oh, Your Prescription is Expiring.” A/B Test. Make data your friend. Formulate two headlines for each recipient segment of your campaign (start with 10…

    Movable Ink Blogin EMail- 11 readers -
  • It’s a mobile world in email. Don’t forget the preview pane.

    …? If you don’t know or you’re not sure, you may be missing a real opportunity in the preview pane alone. In the early days of email marketing, the subject line was the element that most marketers left until last, but most email experts advocated as the best component for lifting open rates in 45 characters or less. Today, the preview text…

    Movable Ink Blogin EMail- 5 readers -
  • Email marketing 101: Are you just talking to yourself?

    … drawing them into your story. The middle is the body copy describing your promotion, news, offer, etc. The end is a simple, clear, CTA. It’s not broadcast, it’s personal Email is without doubt the most personal of all marketing channels. It’s addressed to one single person. It’s opened and read by one single person. That person is usually alone when…

    Movable Ink Blogin EMail- 8 readers -
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