- Our Blog
It’s always the simplest details that fall through the cracks. Email campaigns have a long list of important moving parts that all call out for our attention. We need to: Prepare the list Map links to text and images Keep track of looming deadlines Segment target audiences Avoid SPAM triggers Reduce file size Not to mention, ensure the template renders properly ...
… on the YBR but also stay en route. You can facilitate this by segmenting your list of prospects' emails so that you can implement data-driven customization. Optimizing Follow-Up Communications Too often, after prospects opt in or subscribe to your company and become customers, the automated communications that follow up with them often are not optimized…