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… drawing them into your story. The middle is the body copy describing your promotion, news, offer, etc. The end is a simple, clear, CTA. It’s not broadcast, it’s personal Email is without doubt the most personal of all marketing channels. It’s addressed to one single person. It’s opened and read by one single person. That person is usually alone when…
Attracting new prospects to your enterprise is obviously key to a successful business, but that is just the beginning of the process. To be successful over the long term, you need to be driving relevant customer experiences so that all your clients embark on the Yellow Brick Road (YBR) to the highest customer lifetime value.