Email Marketing Best Practice

  • Email subject line pattern archive

    … Writing subject lines is terrible! What will spark engagement with your readers? What will resonate with them and make them want to act on your message? Everybody can do with some extra inspiration. In this archive different types of interesting email subject lines patterns and the commonality that binds them. I will be revisiting this page…

    Jordie Van Rijn/ Emailmondayin EMail- 24 readers -
  • 150+ fresh A/B email split testing ideas you could be doing today

    … more of previously successful campaigns Adding scroll indicators or scroll promoting design Ask to fill a wishlist and update preferences Placement of Social Media buttons Highly personalised offers and content Call to action (CTA) button colour en design Add a see / search all catalogue link Customer versus non customer segmentation…

    Jordie Van Rijn/ Emailmondayin EMail- 20 readers -
  • Smart email marketing segmentation, the art of

    … of thinking in groups: segmentation Email marketing segmentation is the art of splitting your list into different groups. These groups – or segments – consist of people with similar characteristics. Segments can then be emailed reflecting the content and timing appropriate to them. So far, so good; emailing to groups. Look beyond segmentation for increased…

    Jordie Van Rijn/ Emailmondayin EMail- 15 readers -
  • Unlocking the full potential of B2B email marketing

    … A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make? Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord. Nobody ever bought an airplane…

    Jordie Van Rijn/ Emailmondayin EMail- 15 readers -
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