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… Writing subject lines is terrible! What will spark engagement with your readers? What will resonate with them and make them want to act on your message? Everybody can do with some extra inspiration. In this archive different types of interesting email subject lines patterns and the commonality that binds them. I will be revisiting this page…
… with 150+ ideas for A/B email split tests to try. Some i did before with clients, not all will be suitable for your own email marketing program, use it for inspiration. Product image variations Soft sell (benefits) versus hard sell (buy now) Pre-header text Style based versus product based Headline copy and size Tell the CEO that he cannot…
… of thinking in groups: segmentation Email marketing segmentation is the art of splitting your list into different groups. These groups – or segments – consist of people with similar characteristics. Segments can then be emailed reflecting the content and timing appropriate to them. So far, so good; emailing to groups. Look beyond segmentation for increased…
A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make? Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord.