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… Writing subject lines is terrible! What will spark engagement with your readers? What will resonate with them and make them want to act on your message? Everybody can do with some extra inspiration. In this archive different types of interesting email subject lines patterns and the commonality that binds them. I will be revisiting this page…
… with 150+ ideas for A/B email split tests to try. Some i did before with clients, not all will be suitable for your own email marketing program, use it for inspiration. Product image variations Soft sell (benefits) versus hard sell (buy now) Pre-header text Style based versus product based Headline copy and size Tell the CEO that he cannot…
There is a fierce competition for attention in your subscribers’ inbox. Now! is the perfect time to make your emails effectively deliver more value. Segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation? The art of thinking in groups: segmentation Email ...
A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make? Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord.