Email Marketing Column

  • Let customers drive email’s cadence

    …Don't annoy your subscribers with email overload. Columnist Len Shneyder explains how preference centers can empower customers and help email marketers know how much is too much. Please visit Marketing Land for the full article. …

    Marketing Land- 15 readers -
  • What email marketers should know about iOS 11

    …Just a few weeks after the official release of Apple's iOS 11, columnist Kyle Henderick discusses how marketers should respond to changes the new mobile operating system brings to the Mail app. Please visit Marketing Land for the full article. …

    Marketing Landin EMail- 16 readers -
  • The ABCs of improving email deliverability

    …How do you ensure your emails are reaching your recipients' inboxes? Columnist Scott Heimes discusses the steps you can take to stay in good standing with your readers and ISPs. Please visit Marketing Land for the full article. …

    Marketing Landin EMail- 15 readers -
  • Even for email, experience is everything

    …While campaign numbers and email platforms are important, columnist Jose Cebrian believes marketers can't afford to ignore the experience their subscribers are getting. Please visit Marketing Land for the full article. …

    Marketing Landin EMail- 9 readers -
  • 3 reasons I deleted your cold outreach email

    … Andrea, Just wanted to follow up in case this got lost in the shuffle… It didn’t. I simply deleted your first email. Would love to share how ‘Another Company’ can make your team faster, more agile, and more strategic, all while adding time back to your days. Our goal is to help increase performance while eliminating those time sucks…

    Marketing Landin EMail Content- 15 readers -
  • Upgrade your email blasts with four simple tactics

    … Email blasts are a time-honored tradition in email marketing where a business sends one email to thousands of people simultaneously, often unsolicited. It’s an effective means of getting attention, but it’s not the type of attention brands should want. Like a man on a soapbox screaming into a megaphone, the email blasts annoy rather than inform…

    Marketing Landin EMail- 16 readers -
  • Forging customer connections in a privacy-obsessed world

    … and processes in place that keep customers’ personal identifiers, and especially financial information, far away from hackers’ prying eyes. To ensure data is safe and secure, build one system for financial information and another to store marketing data. Use an email marketing system to store the data you’ll need to customize and personalize your…

    Marketing Landin EMail- 12 readers -
  • Using email to curate one-to-one relationships with customers

    …-to-one conversations with customers, yet still struggle to personalize their communications to foster strong and enduring customer relationships. Fostering meaningful customer relationships through personalization Email marketing is one of the most effective media to develop meaningful, one-to-one relationships with customers. Personalization is more…

    Marketing Landin EMail- 19 readers -
  • Reducing chaos and stress in email marketing

    … emergencies are rare and need to be acted on when they occur. But for normal email marketing, we can all benefit from more planning for both normal workloads and peak times such as holiday, back to school, Super Bowl and others. The key is to understand what you’re going to need to hit your numbers, but also to plan for some contingencies in case you…

    Marketing Landin EMail- 13 readers -
  • How to grow your email marketing list without resorting to shortcuts

    … lists has the opposite effect. Purchasing an email list actually damages brand reputation and decreases the chance of engaging with the right customers. So how can you grow your list the right way? Not purchasing existing lists is the first step. But there are many other ways to grow your email subscriber base organically. Here are three to get…

    Marketing Landin EMail How To's- 16 readers -