Email Marketing Column

    • 3 brands that do email marketing right

      Retailers are pushing out millions of emails every day, most of which end up being ignored — or worse — sent to the spam folder. Many more are simply dropped by an ISP. And most marketers are misfiring on the timing, the subject lines and the content. Only a few are consistently getting it right, and among these brands, in my opinion, are Uber, eBay and REI (disclosure: Uber ...

      Marketing Landin EMail- 18 readers -
    • Email shines even brighter with Gmail and Google Wallet

      Google’s announcement last month that it is integrating Google Wallet into Gmail for Android users is big news, not just for the millions of Gmail users who can now send money right from their email, but also for the email industry itself. In fact, it’s one of the biggest endorsement to date in email’s role as a highly valued and essential aspect of everyday life.

      Marketing Landin EMail Google- 14 readers -
    • Personalization in a post-brick-and-mortar world

      Competition from e-commerce sites is hurting physical storefronts. Up until now, retail stores have kept customers coming back by creating unique experiences and providing personalized services. Despite this, traditional brick-and-mortar stores are declining across the US. Even New York City’s acclaimed Fifth Avenue is experiencing a decline in retail storefront occupancy rates.

      Marketing Land- 15 readers -
  • Make me an offer: Rating the effectiveness of common email offers

    … Offers and promotions are the bread and butter of email marketing. Give subscribers a reason — any reason — to act, and it’s all but inevitable that your campaign will become an occasion for brand glory and killer business outcomes, right? We all know it’s not that simple. At Yes Lifecycle Marketing, my employer, our latest research shows…

    Jason Warnock/ Marketing Landin EMail- 16 readers -
  • 6 tips to get subscribers to open marketing emails

    …, the more likely that consumers will forget or lose interest in your brand. Have your subscribers determine their email cadence Make sure to provide users with an email preference center that allows them to adjust how often they’d like to receive marketing emails. By empowering your subscribers with customizable preferences, brands can avoid being…

    Marketing Landin EMail- 10 readers -
  • Email in 2017: Dying platform or still a worthy investment?

    … management solutions. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Len Shneyder is a 15-year email and digital messaging veteran and the VP of Industry Relations at SendGrid. Len serves…

    Marketing Landin EMail- 17 readers -
  • Why email is taking center stage in marketing innovation

    … Most marketers plan to maintain or increase their investments in marketing innovation this year. But here’s the catch: They’re hedging their bets by expanding innovation in reliable channels like email rather than rolling the dice on unproven marketing tactics. Email marketing is a prime target for innovation in 2017 Marketing innovation…

    Jason Warnock/ Marketing Landin EMail- 16 readers -
  • 5 tips for sending an email blast without getting blacklisted

    … the dreaded blacklist and how to decrease your risk of getting blacklisted from the inbox. Getting blacklisted not only damages your sending reputation, but it also decreases engagement with the subscribers who want to receive messages from that specific brand. Before sending email blasts, marketers should put in the time and resources to ensure…

    Marketing Landin EMail- 15 readers -
  • Are you buying #AlternativeEmailFacts as truth?

    … of the truth, we’re in dark times. My colleague, Kevin Mandeville, lightened things up a little by poking some fun at Counselor to the President Kellyanne Conway’s assertion of alternative facts by creating the #AlternativeEmailFacts hashtag. He used the hashtag on some dubious statements about email marketing and encouraged others to join in. And join…

    Marketing Landin EMail- 10 readers -
  • Turn your email challenges into opportunities to get more personal

    … customers to unsubscribe to your marketing messages, leaving you unable to reach them when it might really make a difference. Companies that have not evolved past batch-and-blast email strategy are slowly eroding their customer base, as a blanket approach leads to high unsubscribe rates. Conversely, emails that are personalized from triggers see…

    James Green/ Marketing Landin EMail- 15 readers -
  • 7 easy wins to add to your email marketing to-do list

    … Email is always evolving, so marketers’ email marketing programs must always be changing as well to ensure that they’re still relevant to consumers and that they create great subscriber experiences. With that in mind, here are seven relatively easy wins to consider adding to your email marketing to-do list this year: 1. Use more retina…

    Marketing Landin EMail- 23 readers -
  • 4 ways to win the inbox in 2017

    … For email marketers, a new year provides a fresh start and an opportunity to outperform the year before. But anyone in the marketing game knows that things move fast: Your tried and true solutions likely aren’t evergreen, and the cutting-edge trends that were all the rage last year are already standard practice. Marketers always need to look…

    Marketing Landin EMail- 17 readers -
  • Revamping your email marketing program for the new year

    … and revamp email marketing programs. By cleansing email lists, reworking templates and refreshing content, marketers can begin 2017 with a fresh approach to their programs that will re-engage and even win back some customers who may have disengaged toward the end of the year. Clean your email lists Cleansing subscriber lists of invalid emails lowers…

    Marketing Landin EMail- 22 readers -
  • The 12 stages of email marketing’s evolution: Past and future

    … create messaging that’s designed to be read aloud. While email is a well-established technology, it isn’t a static one. Email content, email clients and how marketers create emails will all change in the years ahead. Stay nimble, email marketers! Some opinions expressed in this article may be those of a guest author and not necessarily Marketing…

    Marketing Landin EMail- 24 readers -
  • Getting the most out of your holiday emails

    … It can be difficult to cut through all of the email noise during the holidays, but there are certain tips all email marketers should follow to get the most out of their campaigns and to provide their subscribers with the messages they’re most interested in receiving. Practicing good email hygiene and customizing messaging based on your…

    Marketing Landin EMail- 10 readers -
  • 6 ways marketers try to manipulate subscribers and why we should stop

    … Brands everywhere are embracing customer-centricity, but many relics of brand-centric thinking are still out there. This is definitely the case in email marketing, where we often vilify inbox providers and second-guess our subscribers’ intentions and intelligence. As we approach the New Year, let’s resolve to focus more on serving our…

    Marketing Landin EMail- 12 readers -
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