Email Marketing Column

    • 7 easy wins to add to your email marketing to-do list

      Email is always evolving, so marketers’ email marketing programs must always be changing as well to ensure that they’re still relevant to consumers and that they create great subscriber experiences. With that in mind, here are seven relatively easy wins to consider adding to your email marketing to-do list this year: 1.

      Marketing Landin EMail- 21 readers -
  • 4 ways to win the inbox in 2017

    … channels, email will remain central to this effort, as marketers try to get a 360-degree view of their customers and campaigns. And this is likely to continue beyond 2017. According to Litmus, 46 percent of marketers believe the ROI for email marketing will be higher by the year 2020 than it is now. What are you doing to take your email marketing…

    Marketing Landin EMail- 15 readers -
  • Revamping your email marketing program for the new year

    … and revamp email marketing programs. By cleansing email lists, reworking templates and refreshing content, marketers can begin 2017 with a fresh approach to their programs that will re-engage and even win back some customers who may have disengaged toward the end of the year. Clean your email lists Cleansing subscriber lists of invalid emails lowers…

    Marketing Landin EMail- 19 readers -
  • The 12 stages of email marketing’s evolution: Past and future

    …. And those are just the stages that are in our rear-view mirror. Looking ahead… There are nearly as many channel-redefining changes brewing now than we’ve already experienced. Here are some of the trends that will be shaping email marketing in 2017 and in the years beyond: Email 8.0: Big data personalization & machine learning Thanks to data science…

    Marketing Landin EMail- 23 readers -
  • Getting the most out of your holiday emails

    … It can be difficult to cut through all of the email noise during the holidays, but there are certain tips all email marketers should follow to get the most out of their campaigns and to provide their subscribers with the messages they’re most interested in receiving. Practicing good email hygiene and customizing messaging based on your…

    Marketing Landin EMail- 8 readers -
  • 6 ways marketers try to manipulate subscribers and why we should stop

    … Brands everywhere are embracing customer-centricity, but many relics of brand-centric thinking are still out there. This is definitely the case in email marketing, where we often vilify inbox providers and second-guess our subscribers’ intentions and intelligence. As we approach the New Year, let’s resolve to focus more on serving our…

    Marketing Landin EMail- 10 readers -
  • Mastering the email ecosystem for effective marketing

    …, senders can improve their methods surrounding how they collect email addresses, how and when they send to recipients, and how they choose to remove recipients from lists. Takeaways Before kicking off an email marketing campaign, implement authentication methods and establish the brand’s reputation as a sender by complying with spam policies and best…

    Marketing Landin EMail- 17 readers -
  • The hierarchy of subscriber needs: Key success & failure metrics

    … the appropriate expectations for how many emails the subscriber will receive and what content will be in those emails. The key success metric for respectful email experiences is high open rates. Functional email experiences The next level up is functional experiences, a goal that is particularly difficult in the complex world of email marketing. The basics…

    Marketing Landin EMail- 10 readers -
  • How to find the email personalization sweet spot

    … Personalizing messages through targeted email marketing creates value in customer communications, but sometimes brands can get too personal. Finding the right balance when sending personalized messages to recipients can be tricky. But understanding purchase behavior, knowing when to withhold information and looking beyond opens and clicks…

    Marketing Landin EMail How To's- 14 readers -
  • Gmail finally supports responsive design: Answers to 4 burning questions

    … Gmail started rolling out support for CSS media queries across its email clients around midnight last night, following through on the September 14 announcement that it would support responsive design later in the month. With these media queries, email designers will be able to specify different display styles based on things like width, screen…

    Marketing Landin EMail Google- 13 readers -
  • The genius of easy-click emails

    … is an email marketing device that drives conversions by simplifying the user response. Instead of overwhelming users with copy and a complex menu of options, easy-click emails plainly and clearly present a single question and two or three visual responses. Easy-click emails make it convenient for users to respond on mobile (which is becoming…

    Jason Warnock/ Marketing Landin EMail- 8 readers -
  • Email marketing in the age of social media

    … Social media has firmly cemented its place as a vital marketing tool and has evolved to be much more than just a platform for posting photos and sharing life updates. At the same time, email marketing has grown more important to marketers and has the highest return on investment of any channel. Both email marketing and social media have…

    Marketing Landin Social EMail- 21 readers -
  • 5 email marketing sound bites (and the deeper meaning behind them)

    … Mail depending on whether you’re using Internet Explorer or Firefox. This email marketing reality can be a tough one for brand managers and graphic artists to swallow, especially if they’ve done a lot of work in print and other traditional media. Rather than striving for an identical experience, try to create a consistent experience — or, even…

    Marketing Landin EMail- 20 readers -
  • 5 steps to optimize the back end of your sales funnel

    … Do you ever feel as if you’re doing everything to boost your email engagement, but your prospects just aren’t buying? Optimizing your inbound marketing regimen for lead generation is no easy task for marketers. Doing so requires creating compelling content that resonates with your target audience, then taking the initiative to promote your…

    Daniel Faggella/ Marketing Landin EMail- 11 readers -
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