Email Marketing Insights

  • The One Thing That’s Getting Your Emails Marked as Spam

    … this insight, it’s that you have to triple-check that all of the subscribers on your list have opted-in and confirmed that they want to be on your email list. This is also why purchasing email lists can be such a bad idea: all it takes is a few bad rounds and your IP could be blacklisted going forward. One of the most interesting tips from EEC…

    Movable Ink Blogin EMail- 7 readers -
  • Deliverability, Mobile, and Email Marketing at #EEC15

    …: deliverability and mobile. People were talking about what really makes email marketing work – and how it can be as effective as possible when it gets to a customer’s inbox. We collected some of the best #EEC15 tweets around these insights to see what was on everyone’s minds: View the story “Deliverability, Mobile, and Marketing at #EEC15…

    Movable Ink Blogin EMail- 31 readers -
  • 6 Email List Segmentation Strategies for Retailers

    … Email marketing is a huge revenue-driver for retailers. A lot of companies will point to it as their number one digital marketing channel and research shows that, for every $1 spent, the average return on email marketing investment is about $44.25. But for all the power of email, many brands have yet to scratch the surface of targeting…

    Movable Ink Blogin EMail- 9 readers -
  • Research: For Many Email Marketers, the Magic is Gone

    … Email marketing and marketers have been going steady for years. Decades, even. There have been ups and downs. Chain emails, the lack of an opt-out function, and spam can be safely qualified as “downs.” But there have been good times, too. After all these years, email marketing still remains the most valuable digital marketing tool. It’s…

    Movable Ink Blogin EMail- 7 readers -
  • Best Western: 20 Million Personalized Emails, 20% Lift in Email Revenue

    … Movable Ink is thrilled to announce that our client, Best Western International, was nominated as a finalist in Email Marketing Innovation for the 2015 Marketing and Tech Innovation Awards hosted by Direct Marketing News. Over the past year, Best Western International has been working hard to create more personalized experiences for every…

    Movable Ink Blogin EMail- 12 readers -
  • 5 Awesome #Superbowl Emails

    …. ClassPass ClassPass, a tech startup based in New York City, uses email marketing to send content around healthy eating and exercise habits to the company’s subscriber base. By positioning this email around “8 Healthy Hacks on Super Bowl Snacks,” ClassPass ensured that there would be more subscriber engagement around a relevant and timely topic…

    Movable Ink Blogin EMail- 13 readers -
  • [RESEARCH] Mobile Email Opens Hit an All-Time High in Q4 2014

    … The endless march of mobile kept going right through the rest of 2014. According to our latest research, email opens on smartphones in the US are now at an all-time high. Not only that, the states that favor the desktop for email over mobile devices has dropped to nine, down from eleven compared to our Q3 2014 research. About 50% of email…

    Movable Ink Blogin EMail- 6 readers -
  • 8 Awesome #Snowmageddon2015 Emails

    … have a contextual email campaign ready for it? We collected some of our favorites from the day of #FakeStorm2015. These are contextual emails that took the weather into account – either through clever geo-targeted segmenting or automated email personalization – and offered deals and great contextual content. Here are eight brands that sent…

    Movable Ink Blogin EMail- 11 readers -
  • What Louie CK Can Teach You About the Crazy Power of Contextual Marketing

    … emails. This isn’t the first time that Louie CK ran a contextual marketing campaign. Three months ago, anyone in the area of Somerville, Massachusetts received an email announcing three back-to-back shows at the Somerville Theatre in Davis Square. The email went out one day before the first show started. The Somerville Theatre didn’t mention…

    Movable Ink Blogin EMail- 10 readers -
  • Are Marketers Lazy? Or is Real-Time Personalization Just Really, Really Hard?

    …. Our eBook, Email Personalization 2.0, shows how brands have already started personalizing emails to respond to customer location, weather, device and more. In Email Personalization 2.0, you’ll learn: - How brands like Airbnb, The Knot, ESPN and others are using email marketing personalization - What kinds of customer data can be used to create better user experiences - The different functions and features of email marketing personalization …

    Movable Ink Blogin EMail- 21 readers -
  • Email Personalization: Learning to Crawl Before You Can Run

    … insight, ideation and walk-throughs. 2. Find a Starting Point. Leverage a campaign tracking pixel to get a general baseline reading of where your email programs are before you get started with your first campaign. 3. Remember that Rome Wasn’t Built in a Day. While some contextual marketing technology is simple to integrate and it’s possible…

    Kristy O'neill/ Movable Ink Blogin EMail- 16 readers -
  • How Google Inbox Could Save Mobile Email Clickthrough Rates

    …%) over the same time period. A dip of 0.5% in clickthrough rates is no reason to start shouting that the sky is falling and hyperlinks are the main thing dropping out of the clouds. But this points to an interesting trend: it’s a lot easier to get customers to open mobile emails than engage with them. Our own mobile device research has found…

    Movable Ink Blogin EMail Google How To's- 29 readers -
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