Email Marketing Insights

  • The One Thing That’s Getting Your Emails Marked as Spam

    … this insight, it’s that you have to triple-check that all of the subscribers on your list have opted-in and confirmed that they want to be on your email list. This is also why purchasing email lists can be such a bad idea: all it takes is a few bad rounds and your IP could be blacklisted going forward. One of the most interesting tips from EEC…

    Movable Ink Blogin EMail- 10 readers -
  • Deliverability, Mobile, and Email Marketing at #EEC15

    …, Movable Ink’s CEO Vivek Sharma and Senior Account Manager Elizabeth Ray gave a presentation about contextual marketing and how marketers can start building emails that always have relevant, real-time content for subscribers (which you can learn all about in our upcoming webinar). During EEC15, we noticed that two things were on everyone’s minds…

    Movable Ink Blogin EMail- 32 readers -
  • 6 Email List Segmentation Strategies for Retailers

    … Email marketing is a huge revenue-driver for retailers. A lot of companies will point to it as their number one digital marketing channel and research shows that, for every $1 spent, the average return on email marketing investment is about $44.25. But for all the power of email, many brands have yet to scratch the surface of targeting…

    Movable Ink Blogin EMail- 10 readers -
  • Research: For Many Email Marketers, the Magic is Gone

    … Email marketing and marketers have been going steady for years. Decades, even. There have been ups and downs. Chain emails, the lack of an opt-out function, and spam can be safely qualified as “downs.” But there have been good times, too. After all these years, email marketing still remains the most valuable digital marketing tool. It’s…

    Movable Ink Blogin EMail- 9 readers -
  • Best Western: 20 Million Personalized Emails, 20% Lift in Email Revenue

    … Movable Ink is thrilled to announce that our client, Best Western International, was nominated as a finalist in Email Marketing Innovation for the 2015 Marketing and Tech Innovation Awards hosted by Direct Marketing News. Over the past year, Best Western International has been working hard to create more personalized experiences for every…

    Movable Ink Blogin EMail- 15 readers -
  • 5 Awesome #Superbowl Emails

    … Last week, we covered nine of our favorite emails from #Snowmageddon (or, as we started calling it in New York, #FakeStorm2015). We were really impressed by how brands created emails that specifically targeted a one-day event. We started wondering how companies were using emails for other events, too. How does a cupcake company jump onto…

    Movable Ink Blogin EMail- 16 readers -
  • [RESEARCH] Mobile Email Opens Hit an All-Time High in Q4 2014

    … The endless march of mobile kept going right through the rest of 2014. According to our latest research, email opens on smartphones in the US are now at an all-time high. Not only that, the states that favor the desktop for email over mobile devices has dropped to nine, down from eleven compared to our Q3 2014 research. About 50% of email…

    Movable Ink Blogin EMail- 8 readers -
  • 8 Awesome #Snowmageddon2015 Emails

    … contextual emails based on the snowstorm: 1. Uber Before the storm hit Boston in full, Uber (established expert of contextual marketing) sent an email updating customers about what they could expect. This included information about surge pricing and news about Uber’s partnership with American Red Cross. 2. David’s Tea David’s Tea sent a contextual…

    Movable Ink Blogin EMail- 11 readers -
  • What Louie CK Can Teach You About the Crazy Power of Contextual Marketing

    … emails. This isn’t the first time that Louie CK ran a contextual marketing campaign. Three months ago, anyone in the area of Somerville, Massachusetts received an email announcing three back-to-back shows at the Somerville Theatre in Davis Square. The email went out one day before the first show started. The Somerville Theatre didn’t mention…

    Movable Ink Blogin EMail- 13 readers -
  • Are Marketers Lazy? Or is Real-Time Personalization Just Really, Really Hard?

    … juggling all these new platforms. So “lazy” is one of the last words they want to hear. But Charles Nicholls, SVP of Product Strategy for SAP’s Hybris software unit, went there: “There’s way too much batching and blasting still going on,” he said at a panel during a recent National Retail Federation. “[Marketers are] just so slack and lazy…

    Movable Ink Blogin EMail- 24 readers -
  • Email Personalization: Learning to Crawl Before You Can Run

    … insight, ideation and walk-throughs. 2. Find a Starting Point. Leverage a campaign tracking pixel to get a general baseline reading of where your email programs are before you get started with your first campaign. 3. Remember that Rome Wasn’t Built in a Day. While some contextual marketing technology is simple to integrate and it’s possible…

    Kristy O'neill/ Movable Ink Blogin EMail- 17 readers -
  • How Google Inbox Could Save Mobile Email Clickthrough Rates

    …. And, as marketers are starting to find out, email marketing campaigns are often the first to go. Sure, open rates on mobile devices are spiking. Recent research from Epsilon shows that mobile open rates grew by 6.5% from the past year. But clickthrough rates are falling. Epsilon found that there was a dip of 0.5% in clickthrough rates (dropping from 4.5% to 4…

    Movable Ink Blogin EMail Google How To's- 33 readers -
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