Email Marketing Insights

  • The One Thing That’s Getting Your Emails Marked as Spam

    … this insight, it’s that you have to triple-check that all of the subscribers on your list have opted-in and confirmed that they want to be on your email list. This is also why purchasing email lists can be such a bad idea: all it takes is a few bad rounds and your IP could be blacklisted going forward. One of the most interesting tips from EEC…

    Movable Ink Blogin EMail- 13 readers -
  • Deliverability, Mobile, and Email Marketing at #EEC15

    …, Movable Ink’s CEO Vivek Sharma and Senior Account Manager Elizabeth Ray gave a presentation about contextual marketing and how marketers can start building emails that always have relevant, real-time content for subscribers (which you can learn all about in our upcoming webinar). During EEC15, we noticed that two things were on everyone’s minds…

    Movable Ink Blogin EMail- 32 readers -
  • 6 Email List Segmentation Strategies for Retailers

    … and personalization. You could be a thirty-four year-old man in the prime of your life and still receive emails from a clothing store about specials on red dresses. This all comes down to building a list segmentation strategy for your emails. List segmentation is the art of dividing your subscribers into separate lists based on demographics, preferences…

    Movable Ink Blogin EMail- 11 readers -
  • Research: For Many Email Marketers, the Magic is Gone

    … Email marketing and marketers have been going steady for years. Decades, even. There have been ups and downs. Chain emails, the lack of an opt-out function, and spam can be safely qualified as “downs.” But there have been good times, too. After all these years, email marketing still remains the most valuable digital marketing tool. It’s…

    Movable Ink Blogin EMail- 11 readers -
  • Best Western: 20 Million Personalized Emails, 20% Lift in Email Revenue

    … Ink to dynamically personalize images within the emails depending on time-of-open and weather. For example, if a customer opens an email in New York City and it’s snowing at that moment, they’ll receive a picture of the beach. In addition to this kind of personalization, Best Western experimented creative optimization when offering rewards members…

    Movable Ink Blogin EMail- 16 readers -
  • 5 Awesome #Superbowl Emails

    …. ClassPass ClassPass, a tech startup based in New York City, uses email marketing to send content around healthy eating and exercise habits to the company’s subscriber base. By positioning this email around “8 Healthy Hacks on Super Bowl Snacks,” ClassPass ensured that there would be more subscriber engagement around a relevant and timely topic…

    Movable Ink Blogin EMail- 16 readers -
  • [RESEARCH] Mobile Email Opens Hit an All-Time High in Q4 2014

    … The endless march of mobile kept going right through the rest of 2014. According to our latest research, email opens on smartphones in the US are now at an all-time high. Not only that, the states that favor the desktop for email over mobile devices has dropped to nine, down from eleven compared to our Q3 2014 research. About 50% of email…

    Movable Ink Blogin EMail- 9 readers -
  • 8 Awesome #Snowmageddon2015 Emails

    … have a contextual email campaign ready for it? We collected some of our favorites from the day of #FakeStorm2015. These are contextual emails that took the weather into account – either through clever geo-targeted segmenting or automated email personalization – and offered deals and great contextual content. Here are eight brands that sent…

    Movable Ink Blogin EMail- 14 readers -
  • What Louie CK Can Teach You About the Crazy Power of Contextual Marketing

    … emails. This isn’t the first time that Louie CK ran a contextual marketing campaign. Three months ago, anyone in the area of Somerville, Massachusetts received an email announcing three back-to-back shows at the Somerville Theatre in Davis Square. The email went out one day before the first show started. The Somerville Theatre didn’t mention…

    Movable Ink Blogin EMail- 17 readers -
  • Are Marketers Lazy? Or is Real-Time Personalization Just Really, Really Hard?

    … opened and after it’s already been opened, taking into account a customer’s real-time location, device, or the time of day… in addition to other live subscriber details. Some brands have already seen a lot of success by skipping the entire big mess of Big Data and turning to real-time email marketing empowered by real-time analytics. By sending out…

    Movable Ink Blogin EMail- 26 readers -
  • Email Personalization: Learning to Crawl Before You Can Run

    …, conversion rates. At Movable Ink, we often start working with clients to implement a countdown clock as a way to introduce the concept of email personalization. For most companies, a live countdown timer is a good way to create a sense of urgency around an event or push customers to action on a limited time deal. For example, Nickelodeon used a live…

    Kristy O'neill/ Movable Ink Blogin EMail- 22 readers -
  • How Google Inbox Could Save Mobile Email Clickthrough Rates

    …. And, as marketers are starting to find out, email marketing campaigns are often the first to go. Sure, open rates on mobile devices are spiking. Recent research from Epsilon shows that mobile open rates grew by 6.5% from the past year. But clickthrough rates are falling. Epsilon found that there was a dip of 0.5% in clickthrough rates (dropping from 4.5% to 4…

    Movable Ink Blogin EMail Google How To's- 38 readers -
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