Email Marketing Insights

  • The One Thing That’s Getting Your Emails Marked as Spam

    … that the webmail providers agreed was more important: User Behavior: The Ultimate Spam Test Across the board, the consensus was that the metrics webmail providers used to lost email campaigns as spam are a lot different than what marketers think about when it comes to success. – confusing Rather than opens and clicks, webmail providers like Gmail look…

    Movable Ink Blogin EMail- 7 readers -
  • Deliverability, Mobile, and Email Marketing at #EEC15

    …: deliverability and mobile. People were talking about what really makes email marketing work – and how it can be as effective as possible when it gets to a customer’s inbox. We collected some of the best #EEC15 tweets around these insights to see what was on everyone’s minds: View the story “Deliverability, Mobile, and Marketing at #EEC15…

    Movable Ink Blogin EMail- 31 readers -
  • 6 Email List Segmentation Strategies for Retailers

    … Email marketing is a huge revenue-driver for retailers. A lot of companies will point to it as their number one digital marketing channel and research shows that, for every $1 spent, the average return on email marketing investment is about $44.25. But for all the power of email, many brands have yet to scratch the surface of targeting…

    Movable Ink Blogin EMail- 9 readers -
  • Research: For Many Email Marketers, the Magic is Gone

    … Email marketing and marketers have been going steady for years. Decades, even. There have been ups and downs. Chain emails, the lack of an opt-out function, and spam can be safely qualified as “downs.” But there have been good times, too. After all these years, email marketing still remains the most valuable digital marketing tool. It’s…

    Movable Ink Blogin EMail- 7 readers -
  • Best Western: 20 Million Personalized Emails, 20% Lift in Email Revenue

    … Ink to dynamically personalize images within the emails depending on time-of-open and weather. For example, if a customer opens an email in New York City and it’s snowing at that moment, they’ll receive a picture of the beach. In addition to this kind of personalization, Best Western experimented creative optimization when offering rewards members…

    Movable Ink Blogin EMail- 12 readers -
  • 5 Awesome #Superbowl Emails

    … Last week, we covered nine of our favorite emails from #Snowmageddon (or, as we started calling it in New York, #FakeStorm2015). We were really impressed by how brands created emails that specifically targeted a one-day event. We started wondering how companies were using emails for other events, too. How does a cupcake company jump onto…

    Movable Ink Blogin EMail- 13 readers -
  • [RESEARCH] Mobile Email Opens Hit an All-Time High in Q4 2014

    … The endless march of mobile kept going right through the rest of 2014. According to our latest research, email opens on smartphones in the US are now at an all-time high. Not only that, the states that favor the desktop for email over mobile devices has dropped to nine, down from eleven compared to our Q3 2014 research. About 50% of email…

    Movable Ink Blogin EMail- 6 readers -
  • 8 Awesome #Snowmageddon2015 Emails

    … have a contextual email campaign ready for it? We collected some of our favorites from the day of #FakeStorm2015. These are contextual emails that took the weather into account – either through clever geo-targeted segmenting or automated email personalization – and offered deals and great contextual content. Here are eight brands that sent…

    Movable Ink Blogin EMail- 11 readers -
  • What Louie CK Can Teach You About the Crazy Power of Contextual Marketing

    … When you think of comedian Louie CK, you probably think stand-up comedy first, TV second, and “contextual marketing” never. But recently, Louie was the first comedian to ever sell out three shows at Madison Square Garden. In fact, so many people bought tickets that he had to announce a fourth. And he did it by sending contextually relevant…

    Movable Ink Blogin EMail- 10 readers -
  • Email Personalization: Learning to Crawl Before You Can Run

    … Email personalization applications can be a tough thing for marketers to integrate into current email campaigns. It’s still a relatively new technology, which means that contextual marketing features such as countdown clocks, live web cropping, and creative optimization can be hard to implement without the help of a client experience team…

    Kristy O'neill/ Movable Ink Blogin EMail- 15 readers -
  • How Google Inbox Could Save Mobile Email Clickthrough Rates

    …. And, as marketers are starting to find out, email marketing campaigns are often the first to go. Sure, open rates on mobile devices are spiking. Recent research from Epsilon shows that mobile open rates grew by 6.5% from the past year. But clickthrough rates are falling. Epsilon found that there was a dip of 0.5% in clickthrough rates (dropping from 4.5% to 4…

    Movable Ink Blogin EMail Google How To's- 29 readers -
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