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….” 7. Failing to make data-driven decisions – “The only way to truly succeed in email marketing is to make data-driven decisions: ones based not on wishful thinking or even expert recommendations, but ones that are backed up by the data you gather,” writes Syed Balkhi at Forbes. He advises paying close attention to the conversion rate of new…
With over 222 million users in the US alone, email has great potential as a marketing platform. Email is a versatile tool that can be used to warm up cold leads, communicate with existing customers and reach out to prospects to drive new business development. Email marketing professionals understand the basics, such as the importance of crafting a compelling subject line and i ...