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Saying “mistakes happen” after you realize you’ve sent a message with an error in it to thousands of recipients doesn’t provide much consolation to email marketers. Yes, mistakes do happen. And they will happen again. But that doesn’t mean you shouldn’t do everything you can to minimize them. Fortunately, with a little forethought (and proofreading) you can head off the most-co ...
… purchased or compiled over time internally, a bad email list can spell trouble. Programs that are designed to counter spam look for the use of inactive email addresses, so multiple outdated addresses can get your company’s emails caught in a spam trap. Practice good data hygiene to make sure this doesn’t happen to you. Not using responsive design. About…