Email Marketing Rules

  • A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

    … aren’t sending relevant emails, and they provide different tools and functionality to their users, leading to uneven subscriber experiences across channels for brands. As I argue in my book, Email Marketing Rules, it’s the open platform that is the source of email marketing’s strengths—its ubiquity, vast reach, and low cost of use. For instance…

    Convince and Convertin Social EMail- 19 readers -
  • 5 New Email Marketing Terms You Should Know

    … a label to have conversations around, and allows us to build programs under those signposts. In years past, I was in the right place at the right time to coin the terms share with your network (SWYN) and video gif, among others. Now I have five new email marketing terms that you should know. 1. Granted Media In the paid-owned-earned media model, email…

    Convince and Convertin Social EMail- 2 readers -