Email Marketing Rules

  • A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

    … developed by a third party via a closed platform controlled by the third party. Paid media activities include TV ads, product placements, print ads, radio ads, display ads, social media ads, ads in emails, native advertising, sponsorships, and direct mail. The defining characteristic of paid media is that the audience for your content was developed…

    Convince and Convertin Social EMail- 15 readers -
  • 5 New Email Marketing Terms You Should Know

    … inactive accounts intentionally or accidentally provided by people. Although COIL doesn’t eliminate the risks posed by typo spamtraps and malicious signups, it does lower the risks posed by them by reducing the number of times they’re emailed. I hope you find these new terms helpful and that they give you new ways of discussing permission, list growth, engagement, and other key email marketing concepts. …

    Convince and Convertin Social EMail- 2 readers -
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