Email Marketing Rules

  • A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

    … aren’t sending relevant emails, and they provide different tools and functionality to their users, leading to uneven subscriber experiences across channels for brands. As I argue in my book, Email Marketing Rules, it’s the open platform that is the source of email marketing’s strengths—its ubiquity, vast reach, and low cost of use. For instance…

    Convince and Convertin Social EMail- 20 readers -
  • 5 New Email Marketing Terms You Should Know

    … I start off the just-released 2nd Edition of Email Marketing Rules by quoting EmailMarketingReports.com Publisher Mark Brownlow, who once said: “Wondering if ‘best practices’ were called ‘profit practices’ whether we’d be more likely to follow them. Words have power.” Since my book discusses 120 email marketing best practices, this quote…

    Convince and Convertin Social EMail- 3 readers -
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