Email Marketing Rules

  • A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

    … aren’t sending relevant emails, and they provide different tools and functionality to their users, leading to uneven subscriber experiences across channels for brands. As I argue in my book, Email Marketing Rules, it’s the open platform that is the source of email marketing’s strengths—its ubiquity, vast reach, and low cost of use. For instance…

    Convince and Convertin Social EMail- 19 readers -
  • 5 New Email Marketing Terms You Should Know

    … inactive accounts intentionally or accidentally provided by people. Although COIL doesn’t eliminate the risks posed by typo spamtraps and malicious signups, it does lower the risks posed by them by reducing the number of times they’re emailed. I hope you find these new terms helpful and that they give you new ways of discussing permission, list growth, engagement, and other key email marketing concepts. …

    Convince and Convertin Social EMail- 2 readers -