Email Marketing Rules

  • A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

    … aren’t sending relevant emails, and they provide different tools and functionality to their users, leading to uneven subscriber experiences across channels for brands. As I argue in my book, Email Marketing Rules, it’s the open platform that is the source of email marketing’s strengths—its ubiquity, vast reach, and low cost of use. For instance…

    Convince and Convertin Social EMail- 22 readers -
  • 5 New Email Marketing Terms You Should Know

    …, loyalty programs, and progressive profiling to do so. Because these tactics increase the engagement of already highly engaged subscribers, I call these super-engagement programs. While reengagement reduces the risks posed by inactives, super-engagement fosters more opportunities with active subscribers. (TWEET THIS) 3. Opt Up Opting out ends an email…

    Convince and Convertin Social EMail- 6 readers -
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